Dear readers of Al IntilaqaAs we mark another first quarter edition of Al Intilaqa, we reflect on the year that has passed and look forward to meeting the challenges ahead. With that thought in mind, I would like to take this oppor-tunity to extend my sincere gratitude to all our customers, suppliers, associates and of course our valued team members throughout the AZI Group who played key roles to achieve the results that help us maintain our leading positions in the respective market sectors.The past three months of this year were marked with special events and activ-ities. Zayani Motors successfully or-ganised an SUV Carnival at a camp in Sakhir on Friday, 9th February. The carnival was attended by over 400 vis-itors who camped to the seasonal and experienced test drives and the great outdoors.Euro Motors also celebrated the third anniversary of the Land Rover Expe-rience Centre Bahrain, with a series of events held on 23rd and 24th February in the presence of VIPs, media represen-tatives and several clients of the Euro-pean automotive company Jaguar Land Rover. In this edition we highlight the many ini-tiatives that show our commitment to our customers and brands that we proudly represent. We do so with an unwaver-ing aim to push for excellence and chal-lenge the boundaries of expectations.

First Quarter 2018 Issue 48 w w w . a l z a y a n i . c o m

First Motors ParticiPates in Bahrain auto Fair 2018 at Bahrain Bay

First Motors, the exclusive distributor of hyundai and Genesis vehicles in the Kingdom of Bahrain, participatied in Bahrain auto Fair 2018, the largest auto-mobile festival in Bahrain, which is was held at Bahrain Bay from the 17th to the 21st of January, 2018. the five-day event, which comprised of premier automotive related exhib-itors from both the government and private sectors, was held under the patronage of his excellency shaikh hisham Bin abdulrahman Bin Moham-med al Khalifa, the Governor of the capital Governorate.at the exhibition, First Motors show-cased its award-winning, highly ac-claimed models from both its premium hyundai and luxury Genesis brands, capturing the attention of both general visitors and ardent car enthusiasts alike and drawing in a higher turnout with each passing day. With a diverse line-up of popular mod-els that conveniently suit the dif-ferent needs of would be buyers being displayed in the premium zone area of the exhibition, First Motors intends to enhance its sta-tus as the leaders in the provision of customer-oriented automobile services and products in the King-dom of Bahrain. the prestigious dealership aims to do so by eas-ing the browsing and purchasing experience and presenting its ve-

hicles at the Kingdom’s most prominent auto fair.commenting about its participation in Bahrain auto Fair 2018, Mr. ahsan chishty, the General Manager of First Motors, said: “in terms of both custom-er satisfaction and reaching out to them on individual levels, we at First Motors aim to constantly transcend our limits by First Motors, the exclusive distribu-tor of hyundai and Genesis vehicles in the Kingdom of Bahrain, is participating in Bahrain auto Fair 2018, the largest automobile festival in Bahrain, which is being held at Bahrain Bay from the 17th to the 21st of January, 2018. The five-day event, which comprises of premier automotive related exhibitors from both the government and private sectors, is being held under the pa-tronage of his excellency shaikh hish-am Bin abdulrahman Bin Mohammed al Khalifa, the Governor of the capital Governorate.

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euro Motors hosts exclusive ‘Ferrari esPerienza’ liFestyle Drive event

Euro Motors, the official importer of Ferrari in the Kingdom, hosted an ac-tion-packed day for distinguished guests and prospective owners during an exclusive Ferrari Esperienza life-style drive event. Held at the pres-tigious Bahrain Financial Harbour, guests experienced the full power and handling of the Ferrari 488 Spider, GT-C4Lusso T, together with the GTC4Lus-so, and the California T against the backdrop of this stunning urban desti-nation.The experience commenced with a de-tailed briefing on vehicle performance, handling and innovation conducted by professional Ferrari instructors flown in from Maranello, Italy especially for

the event. Following the briefing, guests were afforded the pleasure of partaking in the legendary Ferrari DNA experi-ence, behind the wheel of a selection of the Prancing Horse’s finest models.Euro Motors is proud to be the official

importer of Ferrari in the Kingdom. Its new state-of-the-art showroom, opened in late 2017, was an important moment in its ongoing commitment to providing a world-class service to the growing number of car enthusiasts in Bahrain.

alzayani investMents GrouP in sPartan race

As part of 2018 Bahrain Sports Day, AlZayani Investments Group participated in Spartan Race in 7km course.Al Zayani Investments Group team dis-played incredible teamwork and managed to overcome the event’s various obstacles.The team received medals for finishing this amazing and widely-participated event which included thousands of participants, men and women, of different ages, compete in different categories.

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in celeBration oF national Day, euro Motors JaGuar

lanD rover hosts exclusive classic car shoW

zayani Motors hosts suv carnival

As part of its National Day Celebrations, Euro Motors, the exclusive importer and dis-tributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bah-rain, hosted an exclusive classic car show on the 6th of December 2017 at the Euro Mo-tors Jaguar Land Rover showroom.Classic Jaguar and Land Rovers owned by various private collectors from around the Kingdom took centre stage during the cel-ebratory event. During the evening, guests were treated to a number of traditional performances from talented local artists while indulging in a wide range of authentic treats. Guests at the event were able to wit-ness and experience many masterpieces

displayed including a Series 1 Land Rover Defender, a classic Jaguar XJ and a First Generation Range Rover amongst others. Also on display for guests was a true Jag-uar classic, the legendary Jaguar E-TYPE. Having won many accolades since its launch, the Jaguar E-TYPE is unquestion-ably one of the most iconic cars to ever be built. Originally unveiled to the public back in 1961, the E-TYPE was an instant hit with many in the car industry.

Zayani Motors, the exclusive distributor of Mitsubishi, Peugeot, MG and FUSO in the Kingdom of Bahrain recently organ-ised an SUV Carnival. The event was held in a camp in Sakheer on Friday, 9 February. Zayani Motors’ entire range of SUV models from Mitsubishi, MG and Peugeot was on display for test drives. The SUV Carnival, which was the first event of its kind, was promoted through social media accounts on Instagram and Facebook, in addition to the Zayani Mo-tors official website. Entry was free, for families and friends of attendees. The carnival concluded successfully, with approximately 400 people visiting the camp to make use of the test drives and enjoy a fun day outdoors. There was complimentary live grill and shawarma. Children had a wonderful time thanks to their allotted entertainment which in-cluded a jumping castle, face-painting, a clown and table tennis. General Manager of Zayani Motors Mo-hammed Zaki commented on the occa-sion: “The SUV Carnival was a hit, to our immense satisfaction. There were smiles on all faces, and many people were ex-cited to try out our SUV models and were impressed with their performance.” It’s worth noting that the Mitsubishi ASX

combines the benefits of an SUV with the versatility of a sedan, while the Mit-subishi Outlander comes with a stylish appearance and significantly improved execution on the road. The Mitsubishi Pajero exemplifies ultimate performance and high quality features in one package. The Peugeot 3008 represents strength and character, while the Peugeot 5008 of-fers a futuristic driving experience. With its dynamic and sporty looks, MG GS is inspired by the diversity of a modern fam-ily; the MG RX5 couples practicality and

convenience with modern design; MG ZS11 offers premium style without the premium price tag.

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euro Motors staGes exclusive Ferrari PortoFino PrevieW

zayani Motors sPonsors usha uthuP concert

Euro Motors, Bahrain’s official Ferrari im-porter-dealer, staged a preview of the latest GT – Ferrari Portofino. The chic event, held at the new Ferrari showroom in Bahrain, welcomed VIP clientele to take a closer look at the latest edition of the Italian stable.Ferrari has chosen a particularly evoca-tive name for this exceptionally versatile drop-top car. Portofino is renowned for its charming tourist port and, over the years, has become internationally synonymous with elegance, sportiness and understat-ed luxury. The launch colour of the new Ferrari has also been dedicated to this marvellous town: Rosso Portofino.

Capable of unleashing a massive 600 cv and sprinting from 0 to 100 km/h in just 3.5 seconds, the Ferrari Portofino is the most powerful convertible to combine the advantages of a retractable hard top, a roomy boot and generous cockpit space plus two rear seats suitable for short trips.The Ferrari Portofino’s all-new chassis features a significant weight saving over the California T it replaces. Thanks to the extensive use of modern production tech-nologies, all the chassis and body-in-white components have been redesigned with a consequent reduction in weight despite an increase in torsional rigidity.

Zayani Motors, the exclusive distributor of Mitsubishi, Peugeot, MG and FUSO in the Kingdom sponsored an exciting event. Organised by the entertainment compa-ny BrandBox, the Queen of Indipop Usha Uthup enthraled music lovers. Usha Uthup Live In Bahrain is scheduled to take place at The Indian School on Friday, 23 Febru-ary, at 8 pm.Usha Uthup is an Indian jazz, pop and play-back singer. She is well known for her songs in the 1960s, 70s and 80s. She’s an icon to the industry with her trademark husky voice, bindi and kancheepuram saree. Performing

with sheer energy and passion for her art, she’s probably the only Indian singer who can sing in various foreign languages such as Dutch, French, German, Italian, Swahili, Russian, Arabic and Spanish. She is consid-ered an icon of modern Kolkata and is an active social presence in city life. She has also acted in several movies both in Bolly-wood and South India, and is the winner of the Padmashri Award 2011. In this context, Zayani Motors held a press conference and ticket launch for the con-cert in its showroom on Tuesday, 13 Feb-ruary, which went successfully.

Euro Motors, the exclusive importer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, launched an exclusive new feature in their websites which allow customers to purchase any Jaguar or Land Rover online with absolute ease. The Euro Motors websites, www.jag-uar-bahrain.com and www.landrov-erbahrain.com, which were launched late last year now allow customers to purchase any Jaguar or Land Rover with a click of a button. With customer satisfaction being the top priority, Euro Motors Jaguar Land Rover allows cus-tomers to make their purchases with a down payment of BHD 1,000. Using the exclusive feature customers will be able to purchase brand new vehi-cles as well as APPROVED pre-owned vehicles. The websites include a fully-revamped customer friendly user interface with highly interactive content that allows users to experience dynamic and per-sonalised specs and pricing. Jaguar Land Rover is the first manufacturer to introduce a detailed pricing configura-tor across nine countries in the region with local currencies on their websites. And the revamped websites integrate this highly beneficial facility and al-lows customers to purchase vehicles online through Euro Motors Jaguar Land Rover, while being able to view the latest financial offers available in the Kingdom of Bahrain.

euro Motors JaGuar lanD rover introDuce

exclusive neW Features to the revaMPeD

JaGuar anD lanD rover WeBsites

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Euro Motors, the exclusive importer and distributor for luxury automotive manufac-turer Jaguar Land Rover in the Kingdom of Bahrain, announced that it will be show-casing a used Jaguar and Land Rover that has been partially reconditioned to highlight the difference between a Jaguar Land Rover APPROVED vehicle and a pre-owned one. Being on display up until the end of Janu-ary 2018, customers were able to visit the showroom and witness firsthand the differ-ence between a used vehicle and one that has been reconditioned by the APPROVED certified pre-owned vehicle program. This showcase also provided customers with a comprehensive insight of the entire pro-cess that an APPROVED vehicle goes through. Each and every APPROVED ve-hicle at the showroom undergoes vigorous testing in order to ensure that the vehicle is in the best of conditions.

Furthermore to peruse through the entire range of APPROVED vehicles, customers can visit the first floor of the showroom. The entire floor is dedicated to solely ex-hibiting APPROVED vehicles, hence mak-ing it convenient for customers to choose their dream car. All the Jaguar and Land Rover APPROVED vehicles in the program undergo compre-hensive testing which includes a multi-point inspection that covers 165 mechanical,

electric and safety checks. The APPROVED vehicles are reconditioned by Jaguar and Land Rover Trained Technicians using Jag-uar Land Rover technology and genuine parts. Furthermore, the vehicles go through a certified kilometer check and by doing so, customers are granted a fully up-to-date service history. Once the checks and reworking on the APPROVED vehicles are completed, they are taken on a road test by a Jaguar Land Rover Trained Technicians.

euro Motors JaGuar lanD rover exhiBits excellence With innovative initiative

euro Motors JaGuar lanD rover announceD unBelievaBle line-uP oF vehicles For 2018euro Motors, the exclusive dealer and distrib-utor for luxury automotive manufacturer Jag-uar land rover in the Kingdom of Bahrain, announced an incredible line-up of Jaguar and land rover vehicles set to be launched in 2018. Moving into the new year in full force, euro Motors Jaguar land rover will be striving to emulate its incredible performance from 2017. The first quarter of 2018 will see the launch of two iconic land rover models, the all-new range rover and range rover sport. First revealed at the Design Museum in london in early october 2017, Jaguar land rover’s pin-nacle suv has been subtly restyled and engi-neered to be a more refined and luxurious ve-hicle offering a modern ecological drive. the Range Rover Sport, also first revealed at the Design Museum in london in early october, received a mild facelift along with numerous upgrades and addition to its interior, making it the brands most dynamic luxury suv yet. spring 2018 will see the launch of Jaguar’s first compact SUV, the e-Pace. With its sculpt-ed bonnet and muscular rear haunches, the e-Pace is a dynamic, agile suv with the lines of a coupé. With a driv-er-focused cockpit sitting at the

heart of a family-focused interior, the e-Pace takes the rewarding Jaguar driving expe-rience and adds everyday practicality with class leading interior stowage. speaking on the line-up, Mr. stephen lay, the General Manager of euro Motors Jag-uar land rover said: “on behalf of euro Motors Jaguar land rover, it gives me great pleasure to announce the incredible line-up of vehicles set to be launched in 2018. We have some exciting models com-ing to the Kingdom next year including the all-new Jaguar e-Pace, which is brand’s second suv model along with the F-Pace. Furthermore, at the turn of the year euro

Motors Jaguar land rover will be intro-ducing an impressive range of options and trims for all the latest Jaguar land rover models. With 2017 being an incredible year in terms of overall performance, we eagerly look forward to a prosperous 2018, where we can carry forward our momentum and continue performing at the expected level of excellence.”consistently placing customer satisfaction at the forefront, euro Motors Jaguar land rover will also be providing its customers with 5 year free warranty, a free a 5 year ser-vice package and free road assistance ser-vices for all of its models.

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The new MG RX5 compact SUV is now officially on sale across the Middle East, heralding the latest exciting chapter in the rejuvenation of the famous British brand. Customers can choose MG Motor’s new ‘hero SUV’ from a collection of four well-equipped models, and two available pow-ertrains, with prices starting at around US$14,200 (depending on market).The new MG RX5 will appeal to a range of customers across the region, especially younger buyers looking for value for mon-ey in a stylish, technologically-advanced package that allows them to stand out from the crowd. Equipped with a 1.5T petrol en-gine and 7-speed automatic gearbox the MG RX5 is available as entry level STD or mid-range COM models. The more power-ful 2.0T powerplant is mated to a 6-speed automatic gearbox and is offered for either COM or top-of-the-range LUX trim levels, with the latter featuring All-Wheel Drive.Mr. Tom Lee, Managing Director of SAIC Motor Middle East, the parent company of MG Motor, said: “Embodying the positive, new direction that MG is taking, the new MG RX5 is the latest model to join our exciting range of stylish, hi-tech vehicles. As MG builds momentum across the Middle East, boosted by the appointment of new dealers in markets such as Saudi Arabia and the United Arab Emirates, we are confident that this new compact SUV will prove extremely popular among the region’s car buyers.” The MG RX5 showcases an attractive, fu-turistic design that is instantly recognisable, notably at the front where the stylish square LED headlamps, imposing wing-shaped grille and innovative foglamps endow it with real on-the-road presence. Sporty five-

spoke, two-tone 18” rims on COM and LUX models combine with a sharp waistline that rises from front to rear to enhance the dynamic look. At the rear, a chrome plate stretches out to the dual tail lights, visually extending the vehicle width – reminiscent of the style of certain premium German models.Inside the cabin careful attention has been paid to delivering an extremely high quali-ty finish, with the use of high grade materi-al, chrome edging and soft-touch material covering 80% of the surfaces. A supersize, opening panoramic sunroof floods the in-terior with light, accentuating the best-in-class space that it offers. Helped by the 2700mm wheelbase, and total length of 4545mm, rear leg space (982mm) and head space (987mm) are significantly better than in rival cars.MG’s new compact SUV delivers practicali-ty and convenience. The flexible rear space incorporates adjustable, fold-flat seats with split/fold function, while there are multiple storage spaces throughout the cabin for bottles, mobiles and cups in addition to a

large boot area. Useful technology offered as standard on most models includes re-mote, one-touch opening of the rear hatch, keyless entry, a start button and an Auto-Hold function. A clever remote smart application will allow the driver to operate vehicle functions such as remote start and stop air conditioning, vehicle tracking and aftersales appoint-ments. It even reminds owners of the ser-vices needed for the car. And for a hi-tech generation, there is a 10.4” high-definition infotainment touchscreen with Apple Car-Play and Navigation on the COM and LUX versions and an 8” colour navigation sys-tem for STD models.Power is derived from a choice of two turbo-charged engines. Both 2.0T and 1.5T units, which are mated to six and seven-speed transmissions respectively, provide impres-sive performance and efficiency. Deliver-ing maximum power of 221 hp and torque of 350 Nm, the 2.0T engine can accelerate the MG RX5 from 0-100kmh in 8.2 seconds, while the efficient 1.5T powerplant returns top figures of 169 hp and 250 Nm.

neW MG rx5 coMPact suv noW on sale across the MiDDle east

Euro Motors have implemented the state of the art dealer management system - Autoline Drive for its Ferrari and Maserati Franchises. This cloud based system en-compasses Mobile Workforce featuring Mobile Tools for Salespeople, Service Ad-visors & Technicians which Euro Motors have pioneered in Bahrain.

Other advanced features include interac-tive customer communication for online approvals, Mobile CSI and Campaign Manager. A truly future proof system with upgrades released every month by CDK and eventual plans for integration with Ferrari and Maserati Manufacturers system.

Dealer ManaGeMent systeM, autoline Drive iMPleMenteD at Ferrari anD Maserati shoWrooM

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First Motors, the exclusive distributor of Hyundai vehicles in the Kingdom of Bahrain, proudly sponsorsed by the Mega Musical Event, ‘Atif Aslam - Live in Bahrain 2017’, that recently took place at the Pakistan School in Isa Town.The concert, which was held on Fri-day, the 24th of November from 7:30 p.m. onwards at the Pakistan school ground, was an eagerly anticipat-ed treat for music lovers, especially Bollywood fans, throughout the King-dom. International celebrity, Pakistani singer and songwriter Atif Aslam, the creator and lead singer of many of the most popular Bollywood songs to date, was accompanied on stage by other famous musicians from the Bollywood film industry on the night, and captivat-ed Bahrain with his comforting, soulful voice. Being the prime sponsor of the show, which turned out to be a megahit and pulled in more than 7,000 spectators, First Motors proved its continuous ef-forts to engage with the communities present at large in the Kingdom of Bahrain, and exemplified its apparent desire to give back to the people for their steadfast loyalty over the years.In line with the promotion of the con-cert, First Motors also conducted a competition on Instagram which was held with the rewarding intention of showing gratitude to its followers for the immense following it has garnered on its social media presence. Ten win-ners were randomly drawn from the enormous pool of participants and were provided with complimentary passes to the musical concert.

First Motors sPonsors ‘atiF aslaM live in Bahrain 2017’ at

PaKistan school, Bahrain

alzayani investMents GrouP visits hiDD rehaBilitation center For Bahrain’s sPorts Day

As part of implementing the wise leadership’s of the Kingdom of Bahrain vision for Bahrain’s sports day, AlZayani Invest-ments Group on Tuesday, Feb-ruary 13, 2018 visited the Hidd Rehabilitation center for special needs and held several sports activities with the center.The day was loaded with fun, games, activities and a lot of surprises.At the end of the visit, medals was distributed to all the partic-ipants with a group photo taken with the AlZayani Investments Group staff.

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aFForDaBle luxury anD GuaranteeD Quality With the enhanceD JaGuar lanD rover aPProveD certiFieD Pre-oWneD

vehicle ProGraM euro Motors, the exclusive importer and distrib-utor for luxury automotive manufacturer Jaguar land rover in the Kingdom of Bahrain, now makes purchasing one of their masterpieces ever more appealing with the Jaguar aPProveD and Land Rover APPROVED certified pre-owned vehicle program. With an entire floor dedicated solely for Jaguar land rover aPProveD vehicles, customers can browse through and select their dream cars with absolute ease. each and every aPProveD vehicle available at the showroom goes through vigorous inspection and testing before being put on display, hence prospective customers are as-sured that the vehicles are available in the best of conditions while being extremely affordable. a program such as this enables to meet the de-mand of the pre-owned vehicle market and facil-itates in making Jaguar and land rover vehicles more accessible to everyone. all the vehicles in this program go through comprehensive testing

which includes a multi-point inspection that covers 165 mechanical, electric and safety checks.in order to provide customers with the level of excellence that we stand by, the aPProveD vehicles are reconditioned by Jaguar and land rover trained tech-nicians using Jaguar land rover tech-nology and genuine parts, which allows customers to experience them in all their magnificence. The APPROVED vehicles go through a certified kilometer check and by doing so, customers are granted a fully up-to-date service history which

in turn promotes value for customer satisfaction. once the checks and re-working on the aPProveD vehicles are completed, they are taken on a road test by one of the Jaguar land rover trained technicians. the entire process is thor-oughly done to ensure that customers are able to purchase the finest certified pre-owned Jaguar or land rover in the Kingdom. With economical advantages and the other benefits on avail, custom-ers are guaranteed exceptional quality and ensured affordable luxury at abso-lutely no compromise.

The Genesis G70 luxury sedan, which is due to launch in the Middle East in April, has received the 2018 iF Design award for automotive product design, presented by the World Design Guide. This marks the first iF Design award win for Genesis since the 2015 launch of the luxury brand.“We are very proud that the World Design Guide recognized the G70 as a leader in automotive design,” said Executive Vice President Luc Donckerwolke, Head of Gen-esis Design. “As a design-driven brand, Genesis will continue to progress the art of athletic and elegance throughout our cur-rent and future product.”The iF Design award honors the G70 for excellence in automotive design. The G70 expands the brand’s appeal in a perfor-mance-driven direction, with sporty charac-ter lines and strong, sculpted surfacing.Its main character line, the “Parabolic Line,” carves along the side leaving constant ten-sion across its muscular body. The visual relationship between the crest grille and

headlamps defines the Genesis signature face. Proudly above the grille sits the iconic Genesis logo.“The Middle East is a vitally important mar-ket for the Genesis brand, with a luxury segment that is very strong and also very demanding, the key to success is to satisfy the highest expectations of our valued cus-tomers,” said Altar Yilmaz, Head of Genesis for Africa and the Middle East. “This award

adds to our excitement as we prepare for the new model’s launch, knowing that we have something truly outstanding to offer.”Presented by the World Design Guide, the iF Design award is one of the world’s most important prizes for excellence in design. In 2018, companies from 54 countries sub-mitted 6,402 products to be judged by an independent international jury of 63 design experts.

Genesis G70 Wins 2018 iF DesiGn aWarD For autoMotive ProDuct DesiGn

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taKe your riDe to the next level With MitsuBishi ecliPse cross

alzayani investMent GrouP staFF attenD WorKshoP on Business ethics

Zayani Motors, the exclusive dealer of Mitsubishi in the Kingdom of Bahrain, has launched the 2018 Mitsubishi Eclipse Cross. Innovative and distinctive, this car effortlessly combines striking design with advanced technology.The design concept brings focus to sharp-ness and dynamicity. The result is a care-fully crafted vehicle that fuses SUV func-tions with sheer style. The Eclipse Cross comes with a wide selection of features. It is compact, efficient, and visually attrac-tive –a bold car for a bold individual. From a single glance, the car draws the eye with its vibrant metallic red, making a powerful impression in any kind of set-ting. The higher intensity and brightness of paint is achieved through “Takumi Paint-ing” which uses a multi-layered base and clear coat with a 3-bake process. The exterior is characterised by the sharp lines of a dynamic coupé form, express-ing the force of a starting athlete. The car features a dynamic shield face, Hi-Tech

lighting design, a distinctive rear shape, in addition to sporting 18” alloy wheels. All these elements in concert emphasise the brilliant Japanese craftsmanship that went into every minute detail. The interior of the Eclipse Cross exudes opulence and comfort with adjustable front and rear leather seats. The cockpit is welcoming, with all its functions within the reach of the driver. These include display audio, electric parking brake and full co-lour head-up display.

The National Institute of Industrial Training (NIIT) in corporation with Tamkeen organized a Work Ethics Training & Workshop which was attended by AlZayani Investments Group staff.The main objective of the workshop was to explain various pillars of

Work Ethics such as Discipline, Accountability, Professionalism and creative strategies to implement ethics at workplace.The training workshop was held from 18th to 28th February 2018 at NIIT, Bahrain.

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Euro Motors, the exclusive importer and distributor for luxury automotive manufac-turer Jaguar Land Rover in the Kingdom of Bahrain, celebrated in emphatic style the 3rd year anniversary of the Land Rover Experience Centre Bahrain, by holding a two day event at the Bahrain International Circuit (BIC) in Sakhir.The celebratory event, which was held on the 23rd and 24th of February 2018, was attended by many guests which includ-ed VIPs, media representatives as well as prospective and current customers. During the anniversary event, guests were able to participate in a wide range of ac-tivities including Land Rover Experience rides and the Jaguar Dynamic Drives. During the two-day event, Land Rov-er Experience Centre Bahrain delivered over 320 driver experiences that were thoroughly enjoyed by all the participants. Taking it a step further this year, the Cen-tre also conducted a number of activities that catered to all age groups, including a Smart Cone Challenge for kids. With the Land Rover Experience Centre Bahrain being the first of its kind in the MENA region, it was designed to cater to both the local Bahraini and regional market and it has been doing so successfully for the past three years. During the successful

three years, the presence of the Centre in the Kingdom along with the number of vis-itors per day has been growing exponen-tially. Every year the incredible Land Rover fleet is regularly renewed to include the latest models thus ensuring that custom-ers receive a wholesome experience every time they visit.For the second consecutive time, Euro Motors Jaguar Land Rover also host-ed the semi-finals for the Jaguar’s Art of Performance Tour. Guided by Jaguar’s

expert drive instructors, this tour allowed enthusiasts to drive and push the Jaguar vehicles to the limits through exhilarating challenges. The Art of Performance Tour provided participants with the remarkable opportunity to test their precision and dy-namic driving skills. The participants of the final leg of the Tour will be given the unique opportunity to win a trip to the United King-dom to visit the home of Jaguar along with special passes to the Goodwood Festival of Speed.

euro Motors JaGuar lanD rover celeBrates thirD year anniversary oF lanD rover exPerience centre Bahrain anD successFully hosts JaGuar’s art oF PerForMance tour

hyunDai consistently ranKeD aMonG WorlD’s toP-valueD BranDs

Hyundai has maintained its position as one of the world’s 40 most valuable brands for the third year in a row, according to the latest Best Global Brands report from re-spected international consultancy Inter-brand. The carmaker retained its place as the world’s 35th most valuable brand and sixth most valuable automotive brand, de-spite challenging conditions in many glob-al markets.Interbrand’s rankings are calculated using companies’ financial balance sheets com-bined with marketing activities, while also reflecting each brand’s potential profit. The analysis assessed Hyundai’s brand value as growing to US $13.2 billion for 2017 - a 5.1% increase on the previous year. The

ranking comes after Hyundai sold 4.86 mil-lion units annually worldwide, and places the Hyundai name above Audi, Nissan, Volkswagen, and Porsche.This follows a period of exponential growth for South Korea’s leading automotive man-ufacturer that has seen a fourfold increase in brand value since 2005, rising from US $3.5 billion to its current record value.“Hyundai Motor aims to be a lifestyle brand rather than simply an automotive brand, so we are building on our ‘Modern Premium’ brand direction and moving into new automotive spaces that allow peo-ple to experience our brand value at ev-ery touchpoint,” said Wonhong Cho, Chief Marketing Officer at Hyundai Motor Com-

pany. “Our brand philosophy and blue-print for future mobility has resulted in the rise of our brand value and, in addition to quality, technology and price, our creativ-ity and innovation will lead us to achieve sustainable brand growth in the future.”

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MG Motor has announced that its new MG zs crossover is now on sale across the Middle east, bringing premium style, without the premium price tag, to cus-tomers across the Gulf region. Prices for MG’s new crossover start at around us$12,000 (depending on market) for the entry level 1.5l stD model.the new MG zs enjoyed its Middle east show reveal at the saudi international Motor show in December, and is now available in three high value trim lev-els - 1.5l stD, 1.5l coM and 1.5l lux – the perfect option for buyers seeking a good-looking, well-equipped, well-built car at a sensible price.the arrival of MG’s new crossover marks an exciting new era of design for the famous British car brand with the introduction of a totally new design philosophy. Based on ‘emotional Dynamism’, this more expres-sive design language showcased by the MG zs is set to feature across all upcoming models, and emphasises the premium ex-perience and commitment to quality of the ambitious brand.commenting on the new model, Mr. tom lee, Managing Director saic Motor Mid-dle east, said: “the new MG zs features a stylish new design language and a host of hi-tech features tailored specifically to the needs of the younger generation and the

female market. all of which makes this a very strong entrant into the regional suv sector, while at the same time helping to spread the message that MG is a key player on the international automotive field.’’ a distinctive grille, increased MG branding and a delicate front end give the car a re-fined look that carries through its sweeping corners to the robust rear end. a combina-tion of quality and a premium finish have been at the heart of MG’s design philos-ophy for the MG zs, with every surface, material and fitting selected for its visual impact, as well as durability and longevity.commitment to design excellence is con-tinued in the interior of the MG zs, with touches that nod to a dynamic and exclu-

sive space for the driver, while being ac-cessible and user-friendly for any passen-gers. More than 80 percent of the exposed surfaces are covered with soft materials, and a colour contrast from the dark grey base creates a layered effect. a trend for ‘bigger’ connectivity means MG’s inkalink system, with 8” infotainment screen and apple carPlay, will become a signature of MG going forward as it looks to target a younger generation. a remote smart application will allow the driver to operate vehicle functions such as remote start and stop, manage air conditioning, ve-hicle tracking and aftersales appointments. it even reminds owners of the services needed for the car.

MG zs crossover noW on sales across the MiDDle east

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euro Motors JaGuar lanD rover launch oFFer exclusively on aPProveD JaGuar vehicles

cool French chic - euroPean car oF the year 2017

Euro Motors, the exclusive importer and distributor for luxury automotive manufac-turer Jaguar Land Rover in the Kingdom of Bahrain, recently launched an attrac-tive campaign offering customers with the lowest ever deposit rates for APPROVED Jaguar pre-owned vehicles. Under the features of the campaign, cus-tomers will be able to drive away with any APPROVED Jaguar model directly from the showroom by making the lowest ever deposit payment rates offered by Euro Motors Jaguar Land Rover. By introducing such a campaign, prospective customers will be able to purchase the Jaguar XF by making a BHD 1,000 deposit and paying a monthly interest-free amount of BHD 149 over the course of 60 months. Jaguar’s most advanced and refined sports saloon, the XE, will be available for an unbeliev-able deposit amount of BHD 1,200 and an interest-free rate of BHD 179 per month

over a period of 5 years. Furthermore, the campaign also includes other incredible models such as the Jaguar XJ, F-TYPE and F-PACE amongst others. Elaborating on the amazing offer, the General Manager of Euro Motors Jaguar Land Rover, Mr. Stephen Lay said: “As part of our constant efforts to provide unrivalled customer experience, we at Euro Motors Jaguar Land Rover are de-lighted to present our loyal clients with the advantageous offers exclusively for APPROVED pre-owned Jaguar models. With the introduction of this campaign, we are offering our customers with the lowest ever down payment for any of our APPROVED vehicles. Each and ev-ery APPROVED vehicle in the pre-owned program go through vigorous testing to ensure that our customers are able to purchase the finest pre-owned Jaguars in the Kingdom. With the economical ad-

vantages and the other benefits on avail, customers are guaranteed exceptional quality and ensured affordable luxury at absolutely no compromise.”With an entire floor dedicated solely for Jaguar Land Rover APPROVED vehicles, customers can browse through and se-lect their dream cars with absolute ease. Each and every APPROVED vehicle available at the showroom goes through vigorous inspection and testing before being put on display, hence prospective customers are assured that the vehicles are available in the best of conditions while being extremely affordable. In order to provide customers with the level of excellence that Euro Motors Jag-uar Land Rover stand by, the APPROVED vehicles are reconditioned by Jaguar and Land Rover Trained Technicians us-ing Jaguar Land Rover technology and genuine parts.

The French Lion’s 3008 model SUV won this award for so many reasons: It’s styl-ish, cool and exciting with a bite! The up-market feel, Advanced Driver Assistance Systems and high quality new i-Cockpit ®, and gutsy, full-on driving experience exudes youthful power with the 1.6 THP 165 hp-6 speed automatic engine and a mighty torque of 240 N.M at 1400 RPM. Performance is backed up by luxury finish and first class travel all round. It pampers but is also impressively pow-erful on any surface. High style, innova-tion and Peugeot’s successful design all combine to make it stand out from the rest.

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Euro Motors, the official BMW Group import-er in Bahrain, has welcomed the eagerly an-ticipated BMW X2 to its showroom. With a design oozing individuality from every pore and a sporty suspension set-up, the BMW X2 pushes back boundaries, puts a firework under old habits and brings previously un-charted levels of driving pleasure to this ve-hicle segment.The petrol engine/transmission variant are offered from launch: the BMW X2 xDrive20i petrol model with 141 kW / 192 hp (fuel con-sumption combined: 5.9 – 5.5 l/100 km [47.9 – 51.4 mpg imp]; CO2 emissions combined: 134 – 126 g/km)*. Further attractive model variants will be added to the Sports Activity Coupe line-up in early 2018 – in the shape of the three-cylinder X2 sDrive18i and the four-cylinder X2 xDrive20i, X2 sDrive18d and X2 xDrive18d. The outputs of the petrol models range from 103 kW / 140 hp in the X2 sDrive18i (with manual gearbox, fuel con-sumption combined: 6.3 – 6.0 l/100 km [44.8 – 47.1 mpg imp], CO2 emissions combined: 144 – 138 g/km**; with seven-speed Step-tronic dual-clutch transmission, fuel con-sumption combined: 6.2 – 5.9 l/100 km [45.6 – 47.9 mpg imp], CO2 emissions combined: 141 – 135 g/km**) up to 141 kW /192 hp in the X2 xDrive20i (fuel consumption combined: 6.2 – 6.1 l/100 km [45.6 – 46.3 mpg imp]; CO2 emissions combined: 142 – 138 g/km**)The Sports Activity Coupe goes above and beyond any rival past or present in bringing joy and driving pleasure to the segment. Its

inimitable character appeals most strongly to young, extrovert and active people who attach great value to individuality, genuine fun at the wheel and lifestyle matters, with-out wanting to leave themselves short on functionality.The car’s chassis and xDrive intelligent all-wheel-drive system promise undiluted driv-ing fun, and cutting-edge engines strike the ideal balance between sporting dynamics and exceptional efficiency. The digital ser-vices from BMW ConnectedDrive and BMW ConnectedDrive Services – both of which are now available in freshly updated form – add further intensity to the overall BMW X2 ex-perienceThe bold, uncompromising nature of the new BMW X2 is evident at first sight. This vehi-cle stands out from the crowd in any setting. Even next to its bigger brothers, the BMW X4 and X6, the BMW X2 makes a wholly distinctive impression. The main contribut-ing factor here is the car’s exterior design, which essentially combines the fast-moving body language and low-slung proportions of a coupe with the robust construction of a BMW X model.“The BMW X2 represents an expression of modern and extrovert vehicle dynam-ics,” says Adrian van Hooydonk, Senior Vice President BMW Group Design, in de-scribing the new BMW X2. “Its standalone vehicle concept brings a new, fresh and exciting facet of the BMW to the compact segment.”

euro Motors, the exclusive dealer and distributor for luxury automotive man-ufacturer Jaguar land rover in the Kingdom of Bahrain, proudly presents its customers with an exclusive promo-tion on a range of accessories for the range rover and range rover sport. owners of the range rover and range rover sport can now avail of euro Motors Jaguar land rover’s latest of-fering in terms of accessories, an un-believable 25% discount on the prices for both Fixed and Deployable side Steps. The highly beneficial offer is ex-clusively for the first 20 customer who visit the showroom and wish to have their SUV’s fitted with the side steps. the Deployable side steps elevate the brand’s allure to the next level and can be fitted for both the Range Rover and range rover sport for an incredible price of just BhD 1,375. these smart, practical steps not only make it easier to get in and out of the vehicle but also add a stylish touch with its sleek design to enhance the suv’s exterior. neatly stowed under the sills, the side steps automatically deploy in 1.5 seconds when the door is opened, or when activated by the key fob. they stow automatically when the door is closed. the Deployable side steps are sensitive to obstructions that restrict it from deploying in off road or low range settings and automatic mode can be overridden to allow roof access when the doors are closed.

euro Motors JaGuar lanD rover Presents increDiBle oFFer on

DePloyaBle siDe stePs For ranGe rover anD

ranGe rover sPort

euro Motors WelcoMes the all-neW BMW x2 to its shoWrooM

1st Quarter 201814

Nisha Koshy Executive Secretary Jaden

Umer Farooq Accounts Assistant Manager Mohammed & Tawsel

NAME POSITION BABY NAME

the neW JaGuar e-Pace MaKes its DeBut at the euro Motors JaGuar lanD rover shoWrooM in the KinGDoM oF Bahrain

euro Motors, the exclusive importer and dis-tributor for luxury automotive manufacturer Jaguar land rover in the Kingdom of Bah-rain, has announced the arrival of the new Jaguar e-Pace in its showroom. The Jaguar E-PACE is a five-seat, compact suv that packs the design and performance of a Jaguar sports car into a spacious, prac-tical and connected all-wheel-drive vehicle. trademark Jaguar driving dynamics and design put the brand’s sports car Dna in a practical design packed with advanced technologies to keep you connected. the exterior design is inspired by the Jag-uar F-tyPe sports car and characterised by the distinctive Jaguar grille, muscular proportions, short overhangs and powerful haunches that give the e-Pace a bold and purposeful stance, instantly communicating dynamic agility. Jaguar sports car Dna is also evident in the fast sweep of the roofline and the distinctive side window graphic.

e-Pace: connected, intelligent, agile, re-sponsivethe Jaguar e-Pace is connected and intel-ligent. the 10-inch touchscreen comes as standard and connects customers to their favourite apps, including spotify. Jaguar land rover’s incontrol system allows you to keep the vehicle secure by tracking it on your smartphone, automatically alerts the emergency services in case of an ac-cident and allows you to check fuel levels and mileage remotely via a smartphone or smartwatch. customers can warm up the car, cool it down and even start it remotely using incontrol.Digital connectivity can be found through-out the cabin, ready for every need of the modern family. there are up to four 12-volt

charging points and five USB connections as well as a 4G Wi-Fi hotspot for up to eight devices. the e-Pace has exceptional interior space for its class. The compact SUV can seat five in absolute comfort with generous rear leg-room. the large luggage space is made pos-sible by the vehicle’s sophisticated integral link rear suspension architecture and can fit a pushchair, a set of golf clubs and a large suitcase.e-Pace is available with a powerful 300Ps ingenium petrol turbo engine powering the sporting suv from 0-100km/h in just 6.4 seconds before reaching an electronical-ly-limited top speed of 243km/h. e-Pace’s active Driveline all-wheel-drive system is a technological first for Jaguar. the intelligent set-up combines phenom-enal traction with Jaguar’s unmistakable rear-wheel-drive character. the system’s torque-biasing capability delivers optimal stability, dynamics and fuel efficiency in all conditions and all weathers. the e-Pace features the very latest safety and driver assistance technologies. a stereo camera which supports lane Keep assist

and also combines with the electric power assisted steering system and rear radars to deliver a Blind spot assist function, to help reduce the risk of sideswipe collisions on multi-lane roads. A new Forward Traffic Detection system also warns drivers of ap-proaching vehicles at junctions where vis-ibility is restricted. advanced active safety features include a pedestrian airbag, which deploys from beneath the trailing edge of the bonnet in the event of a collision. The E-PACE is the first Jaguar to feature the company’s next-generation head-up Dis-play technology. the advanced display can project up to 66 per cent more information onto the windscreen using large, full-colour graphics with enhanced clarity. essential in-formation including vehicle speed and navi-gation directions are in full view at all times, with alerts and updates for the infotainment, safety and convenience features all project-ed directly into the driver’s eyeline – reduc-ing the need to look away from the road.the strong chassis also allows owners to tow up to 1,800kg (braked), ideal for custom-ers who use their e-Pace for both business and pleasure.