First Stop Online

Bridgestone’s retail network for

tyres and car services

October 24th 2013

Creation of a business concept: FIRST STOP

1994 1999 2005

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Company owned shops

2006

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2007

3*

4*

5*

2012

FirstStop

Europe NV

First Stop NETWORK in Europe

Bridgestone Retail Global

Points of Sales (from 2010 to 2011)

14.555

14.972 (+417 vs. 2010)

First Stop Europe

New legal entity Organization

First Stop ONLINE : 3 levels of websites managed into Hybris

CORPORATE INFO EUROPEAN

Sales and access to POS NATIONAL

Specific URL, all features

(appointments and sales) POS

POS data management,

appointment follow-up, settings… DEALER EXTRANET

First Stop ONLINE : Country Roll-Out with Unic

EUROPEAN

ITALY

FRANCE

January 2010 Q1 2010

SPAIN

Q2 2010 Q3 2010 Q1 2011 Q3 2011 Q1 2012 Q3 2012 Q2 2013

GERMANY

CZECH REPUBLIC

NETHERLANDS

IRELAND

UK

AUSTRIA

Q3 2013

Invoicing process

Accounting

NAVISION

Step 1. Order and online payment Step 2. Order confirmation

Step 3. Tyre delivery

Customer

FST Online

Dealer

4. Self invoice 5. Invoice to customer

First Stop Austria: before and after - Homepage

Buying tyres online

Make online appointments

Dealer locator

Tips & tools, services, fleet,

about us

Dealer locator

About us, tyres, partner, service

FSTO Austria: before and after – Dealer locator

Detailed dealer overview

Map

Offered services

Opening hours

Minimal information

Map

FSTO Austria: before and after – About us

Detailed information about FST

Network, history, partner, career,

etc.

Only general information

What is new – Buying tyres

Customers can choose of a portfolio of ~ 12.000 tyres

What is new – Online appointments

Customers can make online appointments by choosing date, time and reason

Q & A

THANK YOU !