first writing presentation
DESCRIPTION
The first presentation used in the Writing Seminar for United Way of North Georgia.TRANSCRIPT
Writing Effectively
Dr. Stephen A. LeMayAssociate Professor of Marketing
Dalton State College
Introduction• Write clearly• Maintain relationships
Step 1
•Have something to say
Step 2
•Say it clearly
Step 3
•Acknowledge the relationships
Step 4
•Solve the common problems
#1: Omit needless words.
Needless Verbs
Do a study of the effectsHave a tendency to Is indicative ofMake changes inMake progress towardServe to make reductions
Needless Articles and Prepositions
The making of clothThe manufacture of steelSeveral of the clients
Needless categories
Field ofAmount of Area of Character ofNature of Number of
#2: Use the Active Voice
#3: Use Subheadings
#4: Use short paragraphs
#5: Use simple language, but suit your audience
Persuasive Message: Plan Before You Write
• Know your idea
• Know your audience
• Know what you wish your audience to do
1
Types of Persuasion
Logic: facts and statisticsEthos: information or
association that gives credibility
Pathos: emotional appeal
1
Inductive Outline Used in Persuasive Messages
2
Presenting and Interpreting Factual Evidence
• Don’t just say it, show it
• Be objective
• Don’t exaggerate
• Omit subjective claims
2
Elements of Ethical Persuasion
• Tell what you do• Give concrete data for your
claims• Put comparisons in context • Keep your audience in mind
2
Motivating Action
• Make the action clear and simple to do
• Restate what the action will do• Give an incentive for quick action• Ask confidently for action
2
Types of Persuasive MessagesClaims
Favors
Requests for information
Changes in an Organization
Unsolicited sales messages
3
More information available
A Plain English Handbook
www.sec.gov/pdf/handbook.pdf
Grammar and more
grammar.ccc.commnet.edu/grammar/concise.htm
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