firstfare 2012 frc business roundtable presentation
TRANSCRIPT
Highlights from the FRC Business Roundtable
Team 4488Glencoe High School
Hillsboro, Oregon
What We Have to Share Today
• Who, What, Where, When, and Why
• Program and Things We Learned
• Request for Feedback
What is the Business Roundtable?
• A business conference focused on topics of interest to FRC business team leaders.
Why Hold this Event?
• Networking• Learning new strategies• Getting an early start on
public relations, recruitment, and fundraising
• Canned Food Donation
The Program
• Public Relations• Fundraising• Public Speaking• Business and
Marketing Plans
• Awards and Judging
PR LANDSCAPE TODAY
+2000% INCREASE IN
SOCIAL MEDIA
90% USE SEARCH
TO FIND INFORMATION
20M blogs and counting …
CONTENT IS NEW MEDIA
CURRENCY
- 60% FEWER TRADITIONAL
MEDIA
NICHE MEDIA GAINING
MINDSHARE
Stories Stick
*London School of Business
Sole use of statistics
5-10%
Statistics with some storytelling
25-30%
Storytellingstand alone
65-70%
Retention Rate
Elements of a Story
Context
ConflictResolution
StoryElements
Context• Set the scene, leverage current news
and events• Make it interesting and believable
Protagonist –fighting the good fightFaces challenges, but perseveresHas something special …
CONFLICT
Identify the mission of the Protagonist
Compelling, believable, relatable
Antagonist establishes tension and drama
Is a “worthy opponent”
RESOLUTION
Needs interesting twists and turns
Ultimate message is revealed
Every story has a different ending
“Happily Ever After ...”
“The moral of the story is ...”
“The Cliff Hanger...”
Slidecasts
• Tell a story as in a podcast and give the audience something to look at
• http://www.youtube.com/watch?feature=player_embedded&v=me-Aj9qhGtg
• http://ralphbond.com
Public Speaking Tips and Making the Pitch
Max Lopez from ITT and Loren Jahraus, mentor for FRC Team 2635 Lake Monsters gave us some Toastmaster tips.• Know your material. • Practice. Practice. Practice! • Know the audience.
Business and Marketing Plans
• Team 2517 Green Wrenches presented on what to include in the business plan.
• And what do judges want to hear!
Preparing for Chairman’s and Other Awards
• Marina Dimitrov, 1540, Dean’s List Winner
• Mary Steiner, 4488, Dean’s List Finalist
Preparing for Chairman’s and Other Awards
• Document “FIRST Robotics Competition Awards Presentation” is available at http://glencoerobotics.com
• Chairman’s, Engineering Inspiration, Entrepeneurship, Imagery, Website, Rookie Inspiration, Rookie All Star, Team Spirit, Dean’s List
Feedback: Where and When Would be Best?