firsthealth gateway to independence
TRANSCRIPT
FirstHealth Gateway To Independence
HPAA 390 Business Plan
D. Long, C. Miller, D. Shane
FGTI
May 25, 2001 FGTI Business Plan 2
FirstHealth Gateway To Independence (FGTI)
FGTI is a health and wellness center for older adults.
FGTI is located on the FirstHealth Moore Regional campus in Pinehurst, North Carolina.
FGTI is part of the integrated health care delivery network.
One of eight FirstHealth health and fitness centers.
May 25, 2001 FGTI Business Plan 3
Mission Statement
The mission of FirstHealth Gateway to Independence is to care for people by improving their health status.
May 25, 2001 FGTI Business Plan 4
Risk Factors for Dependence
Healthy Aging Project-70% of physical decline linked to behavioral choices– Overweight– Drinking and Driving
– Lack of fruits/vegetables– Physical Inactivity– Smoking
May 25, 2001 FGTI Business Plan 5
Market Summary
Older adults fear that they will become a burden to family and friends
FGTI is confident of sales
May 25, 2001 FGTI Business Plan 6
Sales Strategy
Sales CallsMall CallWebsiteOne Week Free Membership
May 25, 2001 FGTI Business Plan 7
The Team
Operations Director of Pinehurst Center– Director since 1994
Supervises– Exercise Physiologists– Spa Coordinators– Fitness Director– LPN– Dietician
May 25, 2001 FGTI Business Plan 8
Equipment and Services
Key-operated fitness equipmentMassage equipmentEducation equipment (audio/visual)Aerobics equipmentTwo Different Membership TiersAerobics programSpa
May 25, 2001 FGTI Business Plan 9
Pricing Strategy
CompetitiveSimilar pricing structure establishedOffered at additional fee
– Personal Training
– Spa Services– Specialty Programs
May 25, 2001 FGTI Business Plan 10
Financial Plan
Discussion of Income Statement– Net Income
Review of Income Statement Graphs
May 25, 2001 FGTI Business Plan 11
Financial Plan (cont.)
Discussion of Statement of Cash Flows– Net Cash Discussion– Receivables Schedule
– Payables Schedule
May 25, 2001 FGTI Business Plan 12
Financial Plan (cont.)
VolumeRevenueStart-up Expenditures
– Variable Bond Offering
– Internal Unrestricted Allocation
Breakeven Analysis
May 25, 2001 FGTI Business Plan 13
Conclusion
Near term financial considerations
Long term financial considerations
Intangible Benefits
Improving the quality of health and promoting an independent
lifestyle for the older adult
FGTI