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© FirstRain 2011 - Confidential www.FirstRain.com 1

Unlock the Business Web™

Carolyn [email protected]


FACT:

People in your organization need relevant and timely information about the critical events impacting their markets, industries, customers & competitors on which to base business decisions.


FACT:

Your team is searching for intelligence. The only question is how much it’s costing you in terms of …

time spent wading through consumer-focused search results

risk of missing or inaccurate intelligence

budget from expensive research aggregators


This is where enterprise collaboration happens today …

Company Data

Contact Info

Customer

& Prospect

Intelligence

FACT:

Collaboration Platform and CRM investments require high-quality content to unlock new opportunities.

• Customer Intelligence– Uncovering real opportunities

and establishing stronger relationships

• Contact Info– Required to identify and

connect with prospects

• Company Data– Needed to define

markets and territories

✓

✓


Team leaders need to drive real collaboration via personalized customer and competitor intelligence

delivered to their global teams in real-time.


Simple Web Aggregators are noisy, imprecise and cluttered with consumer Web content

Professional Research tools are unnecessarily expensive and complex for most business users

So-called Sales Intelligence services focus on company or customer contact data but have highly-limited actual Business Web intelligence


Customer News

Key Developments

Regulatory Changes

Marketing InitiativesKey Wins & Losses

Management Changes

Partnerships / M&A

Licensing

Product Launches

Industry Trends

Coupons

Partnerships / M&A

Music

Movies

Adult Content

File Sharing

Friends

Gaming

Gossip

Cute Cats

Viral Video

Humor

Daily Deals

Spam

Nigerian Princes

Viruses

Entertainment News

Sports

Photography

Maps

Yellow Pages

Shopping

Reviews

Consumer Web

The CHALLENGE:

The noise of the Consumer Web makes high-quality Customer, Competitor and Market Intelligence hard to find …


Customer News

Key Developments

Regulatory Changes

Marketing Initiatives Key Wins & Losses

Management Changes

Partnerships / M&A

Licensing

Product Launches

Industry Trends

Coupons

Partnerships / M&A

Music

Movies

Adult Content

File Sharing

Friends

Gaming

Gossip

Cute Cats

Viral Video

Humor

Daily Deals

Spam

Nigerian Princes

Viruses

Entertainment News

Sports

Photography

Maps

Yellow Pages

Shopping

Reviews

Consumer Web

THE IMPACT:

Increasing the time spent searching and the risk of missing key developments

THE RESULT:

• Missed opportunities

• Longer sales cycles

• Competitive risk


• “Save at MacMail.com”

• “Ultra-thin 15-inch MacBook to Launch in Q2”

• “Price Advances: AAPL, BLK, DKS …”

THE IMPACT:

Increasing the time spent searching and the risk of missing key developments

THE RESULT:

• Missed opportunities

• Longer sales cycles

• Competitive risk

Customer News

Key Developments

Regulatory Changes

Marketing Initiatives Key Wins & Losses

Management Changes

Partnerships / M&A

Licensing

Product Launches

Industry Trends

Coupons

Partnerships / M&A

Music

Movies

Adult Content

File Sharing

Friends

Gaming

Gossip

Cute Cats

Viral Video

Humor

Daily Deals

Spam

Nigerian Princes

Viruses

Entertainment News

Sports

Photography

Maps

Yellow Pages

Shopping

Reviews

Consumer Web


Source evaluation

Crawling & acquisition

Non-business content filtering

Entity, fact & topic identification

Business Web Graph application

Anomaly detection

Duplicate identification

Relevancy ranking

Consumer Web

The FirstRain Business Monitoring Engine


The FirstRain Business Monitoring Engine

Consumer Web

The FirstRain Business Web

Monitors personalized to focus on your business


A powerful Web App

Daily Email Briefs

Convenient Mobile Apps

A rich and visual iPad App

Targeted RSS Feeds

Easily integrated Embedded Components

Delivered into the workflows Sales, Marketing and Knowledge Management Professionals need, such as …


Centrally configured and managed Monitors

Direct RSS/XML Feeds

Personalized Daily Email Briefs

Enterprise Delivery—Easier Than Ever

Easy CRM Integration

Components embedded into you portal or

collaboration platform Live mobile and iPad access


Team Intelligence Directly to Your Workflow

Field Sales and Business DevelopmentNeed: Pre-configured, custom monitors covering THEIR worldSolution: Daily Email Briefs, Mobile & iPad Apps

Organization-wide intelligence, Executive CommunicationsNeed: One click to current customer, competitive and market developmentsSolution: Embedded Components or RSS Feeds

Targeted Team Intelligence Need: Customized monitors, delivering targeted content to global sales, product or strategy teamsSolution: Embedded components in company collaboration platform, iPad and Mobile Apps


Creates dynamic interconnections between sectors, industries and companies using Business Lines & Dynamic Topics

The FirstRain Business Web Graph

Operating System Software

Notebook Personal Computers

Desktop Personal Computers

Personal Computer Monitors

Web Browsers

Personal Digital Assistants

Smartphones

Handheld Operating Systems

Mobile Applications

Mobile Application Stores

Cloud Computing

Server Products“Jobs: Today Apple is going to reinvent the phone”

- ZDNet, Jan. 9, 2007




Operating System Software

Notebook Personal Computers

Desktop Personal Computers

Personal Computer Monitors

Web Browsers

Personal Digital Assistants

Smartphones

Handheld Operating Systems

Mobile Applications

Mobile Application Stores

Cloud Computing

Server Products

"Announcing the Android 1.0 SDK, release 1”

- Android Developers Blog, Sep. 23 2008




Result is an active graph of linkedBusiness Web concepts uncovering:

The relationships between them …

The changes that are meaningful …

The anomalies that indicate events …



• 8,000+ Business Lines & Dynamic Topics

• Multi-layered interconnections forming a rich graph of business concepts

• Yet still flexible enough to map to conventional hierarchies (e.g., GICS or SIC)

Example: Smartphones

Communication Equipment

e.g., Nokia, Motorola

Consumer Durables & Electronic Equipment

e.g., Samsung, LG, Sony

Internet Searche.g., Google

Personal Computerse.g., Apple, Acer

SMARTPHONES

CUSTOM

IZ

E



• 8,000+ Business Lines & Dynamic Topics

• Multi-layered interconnections forming a rich graph of business concepts

• Smartphone Market• 3D Smartphone• iPhone Reseller Information• Mobile Bandwidth• Palm Pre Phone• Mobile Application Market• iPhone• LiMO - Mobile Phone Platform• Palm Pixi Phone• BlackBerry• Mobile Content Industry• Mobile Trading Services• Wireless Mobility Management

• Mobile Application Stores• Mobile VOIP• Mobile Phone Software -

Demand and Pricing• Google Nexus One• Mobile Search• Mobile Commerce• Mobile Gambling• Android - Mobile Phone

Platform• Mobile Payment Solutions• Mobile Phone Retail Trends• Consumer Spending -

Electronic Gadgets• Video Calling• 3D Vision Technology• Mobile Phone Industry• Handheld Operating Systems• GPS-Enabled Phone Devices• Mobile Instant Messaging

Trends• Mobile Phone Accessory

Market• Consumerization of Information

Technology (IT)• Mobile Computing Overview

Example: Smartphones


Cloud Computing Outsourcing Security Energy &

Environment

“Cloud Computing Trends”

“Outsourcing Contracts”

“Risk Advisory Services”

“Renewable Energy Spending”

“Cloud Security” “BPO Industry”“Risk Management Software Solutions”

“Going Green Costs”

“Cloud Storage”“Outsourcing Industry Investment Trends”

“Network Security Trends”

“Sustainable Packaging”

“Cloud Gaming”“Staffing &

Outsourcing Services Industry”

“Security Software & Services Industry”

“Environmental Industry Investment

Trends”


Sample FirstRain Global Topic Coverage


Automotive“Automotive

Manufacturers Industry”

“Automotive Thought Leaders”

“Auto Dealership Industry”

“Automotive Industry Corporate Layoffs”

Financial Services

“Financial Services Software Trends”

“Financial Services Industry”

“Financial Services Thought Leaders”

“Financial Services Awards And Surveys”

Food “Food Major Diversified Industry”

“Food Wholesale Industry”

“Food Beverage Industry Regulatory

Information“

“Food Beverage Pricing Trends”

High Tech. “Technology Sector”“Technology Industry Investment Trends”

“Technology Startups”

“Technology Thought Leaders”


Sample FirstRain Global Industry Coverage



Environment

Automotive

Financial Services

Food

High Tech.

“Automotive Manufacturers

Industry”

“Cloud Computing Trends”

Uncovering Powerful Content Intersections




Environment

Automotive

Financial Services

Food

High Tech.


“Food Industry – Major Diversified”

“Sustainable Packaging”




Environment

Automotive

Financial Services

Food

High Tech.


“Financial Services Segment”

“Risk Advisory Services”



FirstRain: Delivering Daily Value

84% of FirstRain users use our solutions daily or multiple times per week

96% of users find FirstRain useful in their daily jobs

90% of users find business information on FirstRain that they would not

have been likely to find in Google or other consumer Web search engines

87% of FirstRain users save more than 2 hours per week because of

FirstRain

— FirstRain Customer Satisfaction Survey, July 2011


Delivering Solutions to the World’s Leading Companies and Platforms


FirstRain: Delivering Real Results

“First thing every morning, I come in and read my FirstRain email report, and it's a fantastic time saver”

• Kevin Bailey, Senior Director, Global Market Analytics and Strategies, Symantec

“With FirstRain, Alder found that we could cut to the chase in getting to relevant business information, much better than we could with Google or Yahoo!”

• Kevin Chow, Senior Director, Business Development, Alder Biopharmaceuticals


“[FirstRain] has allowed my sales team to gain more credibility with our clients and stay on top of their business changes.”

• Larry Beecher, VP Sales, Americas, StreamServe

“FirstRain provides JVC with very specific, highly targeted information about our customers, competitors and markets, on a daily basis.”

• Lon Mass, VP Sales & Marketing, JVC



“We found information with FirstRain that we were simply not finding on the Web—maybe it was there, but it's so buried we just couldn't find it.”

• Kevin Chow, Sr. Dir., Business Development, Alder Biopharmaceuticals

“We were looking for a better solution to find business relevant content from the Web and found FirstRain to be superior to others in this space at delivering highly relevant content.”

• Mark Heindselman, Manager, Knowledge Network & Info Services, Emerson



More IntelligenceMore OpportunitiesShorter Sales CyclesBetter DecisionsStronger RelationshipsThe Business Web™Unlock


Unlock The Business Web™

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