Fiscal Year 2017 (July 1, 2016 - June 30, 2017)

JACKSON

MONROE

WOOD

PORTAGE

JUNEAU ADAMS

ONEIDA

PRICE FOREST

BAYFIELD

ASHLAND

IRON

VILASSAWYER

DOUGLAS

WASHBURN

BURNETT

POLK BARRON RUSK

TAYLOR

LINCOLN

ST. CROIXDUNN CHIPPEWA

MARATHON

LANGLADE

PIERCE

PEPIN

BUFFALO

EAU CLAIRE

CLARK

TREM-PEALEAU

FLORENCE

MARINETTE

OCONTO

MENOMINEE

SHAWANO

WAUPACA

OUTAGAMIE

BROWN

DOOR

MANITOWOC

KEWAUNEE

WAUSHARA WINNEBAGO CALUMET

LA CROSSE

VERNON

CRAWFORD

RICHLAND

SAUK

MARQUETTE GREENLAKE

FOND DU LAC

SHEBOYGAN

DODGECOLUMBIA

WASHINGTON OZAUKEE

MILWAUKEE

GRANT

IOWA

DANEJEFFERSON WAUKESHA

LAFAYETTEGREEN ROCK WALWORTH RACINE

KENOSHA

1

1

42

2

3

4

32

50

5

37

44

6

7

38

33

35

8

459

34

10

11

12

13

31

41

14

40

16

17

36

18

19

20

21

22

23

24

39

47

25

26

43

48

28

46

29

30

1

1

4

5

8

3

= Joint Effort Marketing Grant

= Destination Marketing Grant

= Tourist Information Center (TIC) Grant

= Ready, Set, Go! Sports Marketing Grant

1

1

2

15

9

17

3

7

5

4

10

11

18

6

12

16

13

8

14

1

1

1

2

27

15

3

8

4 5

6

9

10

7

6

2

49

7

9

10

11

2017 GRANT AWARDS

JOINT EFFORT MARKETING GRANTS1. 2017 Cheese Curd Festival $25,900 Pierce County (Project date: June 23-24, 2017)2. A Christmas Carol - YR 2 $30,000 Milwaukee County (Project date: Nov 29-Dec 24, 2017)3. Arctic Warrior Races - YR 2 $5,000 Vilas County (Project date: Jan 13, 2018)4. Ashland & Bayfield County Winter Wellness Event $10,000 Ashland & Bayfield County (Project date: Jan 1-Mar 31, 2018)5. Bike Me Fun Ride $10,000 Monroe County (Project date: June 2-3, 2017)6. Border War Beer Fest - YR 2 $13,000 Kenosha County (Project date: Aug 5, 2017)7. Boulder Junction Triathlon - YR 3 $14,000 Vilas County (Project date: May 19-21, 2017)8. Burlington Chocolate Fest - YR 2 $37,300 Racine County (Project date: May 26-29, 2017)9. Calumet County Fiber Frolic - YR 2 $9,780 Calumet County (Project date: May 5-7, 2017)10. Catgut Paddle $5,000 La Crosse County (Project date: July 22, 2017)11. China Lights - YR 2 $30,000 Milwaukee County (Project date: Sept 22-Nov 4, 2017)12. Eau Claire Eaux Claires Music Fest - YR 2 $18,200 Eau Claire (Project date: June 16-17, 2017)13. Exploring Driftless Wisconsin - YR 2 $5,000 Vernon/Crawford County (Project date: May 25-July 7, 2017)14. Food, Folks & Spokes $10,000 Kenosha County (Project date: June 15, 2017)15. Forest Frenzy Winter Triathlon $5,000 Vilas County (Project date: Feb 16-17, 2018)16. Frozen Assets Festival $39,525 Dane County (Project date: Feb 3-5, 2017)17. Harvest Moon Fall Tour $7,000 Clark County (Project date: Sept 15-Oct 8, 2017)18. Kenosha Restaurant Week - YR 3 $8,250 Kenosha County (Project date: Feb 18-26, 2017)19. Kilbourn City Live Music & Arts Fest - YR 2 $30,000 Sauk County (Project date: Sept 30, 2017)20. Kortelopet XC Ski Race $12,450 Sawyer County (Project date: Feb 23, 2018)21. Lake Geneva Restaurant Week - YR 3 $26,115 Walworth County (Project date: June 2-11, 2017)22. Lancaster Brews and Blues - YR 2 $2,514 Grant County (Project date: June 17, 2017)23. LOLA Zombie Crawl Weekend $10,000 Vilas County (Project date: Oct 27-29, 2017)24. M.C. Escher: Reality and Illusion $20,000 Marathon County (Project date: March 4-May 28, 2017)25. Milwaukee Fringe Fest - YR 2 $7,500 Milwaukee County (Project date: Aug 26-27, 2017)26. Milwaukee Museum Mile Plein Air - YR 2 $21,000 Milwaukee County (Project date: May 11-21, 2017)27. Milwaukee Winter Shopping Campaign - YR 2 $39,500 Milwaukee County (Project date: Nov 1-Dec 31, 2016)28. Mineral Point Chamber Music Festival $5,000 Iowa County (Project date: June 9-11, 2017)29. Minocqua No Frills Marathon - YR 2 $3,250 Oneida County (Project date: Sept 8-9, 2017)30. MOWA’s Summer of Fashion $25,500 Washington County (Project date: June 11-Sept 10, 2017)31. Northwoods Triple Crown Festival $26,677 Langlade County (Project date: Aug 11-13, 2017)32. Paramount Music Festival $30,000 Ozaukee County (Project date: Sept 1-3, 2017)33. Phelps Maple Syrup Fest $7,226 Vilas County (Project date: April 1, 2017)34. Presque Isle Days $9,380 Vilas County (Project date: June 24-25, 2017)

35. Promoting Grouse Hunting Excursions to WI Co Forests $7,355 Northern WI Counties (Project date: July 15, 2017-Oct 15, 2018)36. Racine County Open House - YR 2 $8,950 Racine County (Project date: May 6, 2017)37. Ripon Dickens of a Christmas - YR 2 $7,322 Fond du Lac County (Project date: Nov 2-Dec 4 2016)38. The Road Less Traveled: A Yearlong Exhibition Series $20,000 Sheboygan County (Project date: Feb 1- Dec 31, 2017)39. Rock River Thresheree $21,333 Rock County (Project date: Sept 1-4, 2017)40. Rummage Along the River 70 Mile Garage Sale - YR 2 $1,500 Crawford County (Project date: May 19-20, 2017)41. The Santa Cruise $30,000 Walworth County (Project date: Nov 24-Dec 30, 2017)42. Sculpture Milwaukee $30,000 Milwaukee County (Project date: July 1-Oct 22, 2017)43. SepTimber Ride $5,000 Vilas County (Project date: Sept 9, 2017)44. Spring Green’s Country Christmas - YR 2 $6,252 Sauk County (Project date: Nov 25-Dec 11, 2016)45. Sub Fest - YR 3 $27,443 Manitowoc County (Project date: July 7-9, 2017)46. Thornberry Creek LPGA Classic $39,550 Brown County (Project date: July 3-9, 2017)47. Tribute Island $39,500 Kenosha County (Project date: July 22-23, 2017)48. Vino Fest $28,650 Monroe County (Project date: Sept 1-3, 2017)49. Wally’s Music Fest $24,286 Rock County (Project date: June 2-3, 2017)50. Windigo Festival $5,000 Manitowoc County (Project date: Oct 6-7, 2017)

TOTAL $861,208

DESTINATION MARKETING GRANTS1. Baraboo River Corridor Plan $19,500 Sauk County (Project date: June 1-Sept 30, 2017)2. Boscobel, Muscoda, Blue River & Wauzeka - YR 2 $16,970 Grant County (Project date: Apr 1-Sept 30, 2017)3. Discover Wisconsin Skiing - YR 2 $10,750 Multiple Counties (Project date: Nov 23, 2016-Feb 15, 2017)4. Eau Claire Vacation Like a Local - YR 3 $29,700 Eau Claire County (Project date: Dec 1, 2016-May 31, 2017)5. Grant County Research Destination Marketing $4,975 Grant County (Project date: July 1, 2017-June 30, 2018)6. Lake Geneva Area Golf Trail - YR 2 $35,000 Walworth County (Project date: Feb 1-Nov 30, 2017)7. Marshfield Area Roger Brooks Assessment $18,000 Wood County (Project date: Mar 1-May 31, 2018)8. Rusk County Tourism Development & Branding - YR 2 $35,000 Rusk County (Project date: July 1-Dec 31, 2017)9. Shawano Country Destination Brand Development $35,000 Shawano County (Project date: July 1-Aug 31, 2017)10. Stevens Point Area Destination Brand Research $30,000 Portage County (Project date: July 1, 2017-June 30, 2018)11. Tomahawk Tourism Development & Branding - YR 2 $35,000 Lincoln County (Project date: July 1, 2017-June 30, 2018)

TOTAL $269,895

Visitor expenditures driven by the marketing from these JEM grant projects will exceed $34 million dollars.

For more information on the Department of Tourism grant programs, visitIndustry.TravelWisconsin.com and click on Grants.

TOURIST INFORMATION CENTER GRANTS READY, SET GO!SPORTS MARKETING GRANTS1. Ashland

2. Beloit

3. Black River Falls

4. Burlington

5. Eau Claire

6. Hayward

7. Kenosha

8. Manitowoc

9. Marinette

10. Milwaukee

11. Platteville

12. Prairie du Chien

13. Prescott

14. Racine

15. Spooner

16. St. Croix Falls

17. Stevens Point

18. Superior

TOTAL

$13,708

$15,000

$861

$5,000

$15,000

$2,000

$15,000

$5,066

$10,572

$2,000

$15,000

$15,000

$3,000

$5,000

$1,000

$8,000

$13,793

$15,000

$160,000

1. Eau Claire EVP Tour: 2018 Winter Holiday Championships $4,000

2. Fox Cities USA Powerlifting High School National Championships $10,000

3. Green Bay International Softball Congress $12,000

4. Kenosha 2017 Ice Skating Institute Synchronized Championships $2,570

5. Kenosha 2017 USA Paratriathlon National Championships $2,500

6. Madison CrossFit Games $20,000

7. Marinette Cabala’s National Walleye Tour $5,930

8. Milwaukee 2017 USA Gymnastics Championship $17,000

9. Wausau Gran Prix of Wisconsin $15,000

10. Wisconsin Dells 2017 USA Gymnastics Xcel Region 4 $20,000

TOTAL $109,000

The 18 tourist information centers that received grants provided Wisconsin travel information to approximately one million customers.

These 10 Ready, Set, Go! (RSG) grants will bring their destinations over $33 million dollars in estimated visitor expenditures.

The Department of Tourism awarded 3 Meetings Mean Business (MMB) grants totaling $35,000 to bring meetings and conventions to Wisconsin. The estimated future expenditures resulting from these MMB projects is $2.36 million.