Group Member

Name ID1. A K M Khairul Rashid 1410990

2. MD Kamrujjaman Masud 1410912

Table of Content

Introduction Executive SummaryChapter 01 : ProductChapter 02 : Target Market Chapter 03 : FinancingChapter 04 : Farm locationChapter 05 : ProcessingChapter 06 : Marketing StrategyChapter 07 : The Company and Business DescriptionChapter 08 : TransportationChapter 09 : Finical PlanChapter 10: Income Statement

IntroductionThis Fish Farm Business Plan has been prepared through a joint venture between the Small Business.Fish & Agro Company limited has been established as a fish process company in Bangladesh. Our traditional business model is based on the accomplishment of fish process and export markets in domestic and international . Based on the decision of the company to diversify our product; we have established this company in Comilla. The revenues of our company are expected to be nearly 180000 per month depending on the variables that are factored in with investments in the fish processing industry..Becoming an entrepreneur involves a deep financial and emotional commitment.There is more to owning your own business than just writing a business plan. It’s important to remember that you are risking your money and perhaps your financial security.In the fiscal year 2015, the company reported sales of approx. 2.5 Billion and an operating profit of 2 Billion Taka Per month.Fish & Agro Company employs about 30 people. This is the most international Bangladeshi companies.

Executive Summery

The fish farming systems and livelihoods of rural Area.. A total of 100 fish farmers were interviewed with a well-structured questionnaire. Then we decided create our business.The average annual yield of fish wasfound to be 2593.5 kg/ha. The average fish production cost was Tk. 72,200/ha/yr. The gross income and net profit were Tk. 124908.9 and Tk. 54708.9/ha/yr respectively.. Although the living condition of the rural fish farmers were poor, livelihood outcomes were found positive and 90% of the farmers have improved their socio-economic conditions through fish farming. 10% of the fish farmers could not improve their socio economic condition significantly from their involvement in fish farming. So we choose lower farmer and we buy their fish.Our company provided good and free formalin fish. Fish & Agro company Ltd is a international company too. Surfers are individualists, and we at fish & agro Company Ltd. have embraced that quality by offering design options to our consumers. Our team have designed the perfect fish processing component placements. In marketing and selling the product we plan to hire knowledgeable salespeople. To promote our product we will sponsor young surfers, team up with companies selling complimentary products, and involve the company in surfing community events such as competitions.Fish Agro is the newest surfboard modification in a growing market eager for inventive new products and upgrades. We at Fish & Agro Company Ltd believe that our fish product will create a new wave of surfers who like fish .With our proposal we offer you the chance to join an industry with a strong trend of growth

ProductThe product is safe and reliable premium quality foods .Indigenous fish species such Yellowtail Catfish and African Catfish.

Selling

Yellowtail Catfish Fishpond Per kg We sell 150 BDT.African catfish Per Kg We sell 750 BDT

CostYellowtail Catfish Fishpond Per kg We Buy 70 BDT.African catfish Per Kg We Buy 500 BDT

Services In Domestic area we provided free home services. But in International area we can not provided free home services, but if any client contact our company we thinking this matter but condition apply.

Target Market

The business focuses primarily on the tourism market inthe first instance. Hotels, restaurants, supermarkets andother retailers . Secondly on the export market. By Products and value added products will later be madeavailable for the local market.Our Target Market is I. Domestic SectorII. International Sector

Domestic Sector

Hotels, restaurants, supermarkets and Retailers buy fish from wholesaling centers of higher secondary and secondary markets. They sell fish directly to consumers either through fixed stalls or by vending from head/rickshaws. From the start of the distribution channel for fish - at the secondary markets to the city or terminal markets - intermediaries operating on different levels perform marketing functions like cleaning, sorting, boxing, icing, re-packing and arranging of transportation, etc. At each market level, wholesalers and retailers may be supplying fish to local consumers.

International SectorAs an establishment related with a group of local fishing concerns, we supply best quality Fish at Saudi Arabia But It will be under processing.

Financing

A loan of 20 Lac to purchase equipment, supplies, transport and cover initial operating costs will be required initially. Year 2, a follow-up loan of 40 Lac will be required for redemption of initial loan, purchase of added equipment, purchase of land and construction of plant. The revenue generated over the first two years shall be for consolidation used

Farm Location

Storage :Selecting a suitable land/area for commercial fish farming is the most importantpart. Although, almost all places of Bangladeshare suitable for fish farming. But some areas are suitable for specific fish species. For example, southern part of the countries are suitable for saltwater fish farming and the middle or northern parts are famous for freshwater fish farming. We Choose Comilla area for our farm

Farm LocationCold Storage Collect the fish timely when the fish reach marketing age. Collection time varies depending on the fish species. But our choose Yellowtail catfish and African catfish .We can easily collect fish from village fisherman . Then we storageour farm. We decided our farm has divided two places. One place storage otherplace cold storage and manufacturing our product.

Processing

The plant will produce hot smoked fish using ovens with the capacity that will allow the processing of (on a 300 days per year basis) an average of 150 kg of fresh fish per day in the first year and 300kg per day by year two, on a one or two batches per day basis. With the incorporation of another smoker in the third year, we expect to be processing 350, 400 and 500 kg of fresh fish per day for years three, four and five respectively.

Marketing Strategy

Marketing fish products in Bangladesh is very easy. All types of fish has a hugedemand in the local and international market . The marketing strategy allows forpositioning which will sell differentiated, smoked fish of the best quality at competitive prices. Entry into the market would be achieved through directselling, in the case of the hotels and restaurants, in other to allow greater controlover the marketing function and earn higher profits. Indirect selling through supermarkets and rural outlets is to be pursued cautiously to allow for closemonitoring of the growth of local market share.The conservative financial projections presented, demonstrates the possibility of generating reasonable income, while meeting all obligations. We expect to generate revenues as follows:Finally, of critical importance for sustainable development, will be our ability to scan the external and adapt our internal environment to take advantage of the unlimited opportunities to be expected in a consistent manner. This project is in fact designed to allow for such flexibility.

THE COMPANY AND BUSINESS DESCRIPTION

OWNERSHIP The entity is being incorporated using the name “Fish & Agro Company Limited.”Ownership is shared primarily among equity partners.

VISION The company intends to become the major reliable supplier of the best quality smoked fish foods, to be sold directly to hotels, restaurants, supermarkets and other retailers throughout the country.

MISSIONTo develop an entity focused at the processing and direct marketing of fresh, safe, qualitysmoked seafood. This will be achieved through the establishment of a modern processingand marketing facility

Transporatation

Transportation is the movement of people, animals and goods from one location to another. Modes of transport include air, rail, road, water. The field can be divided into infrastructure, vehicles and operations.But we choose cavard van By Road.

Financial Plan

The Financial Section of your business plan relies on Forecasted Financial Statements. Forecasted financial statements help an entrepreneur determine the feasibility of his business venture. Also, forecasted financial statements help to estimate the amount of money an entrepreneur will need in order to successfully launch and operate the proposed endeavor. In addition, these statements help investors determine the plan's feasibility and its potential profitability. It is for these reasons that many refer the financial section as the "heart of a business plan". All other sections of the plan (operations section, management section, marketing section, etc) show an investor whether or not an entrepreneurs' financial projections can materialize as envisioned.

Year 2014 Year 2015 Year 20160

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4

5

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SellCostStore

Income Statement

An income statement is a financial statement that reports a company's financial performance over a specific accounting period. Financial performance is assessed by giving a summary of how the business incurs its revenues and expenses through both operating and non-operating activities.

Fish & Agro Company Ltd Income Statement For the Ended Year 2014Revenue & Gains Sales Revenue 200,000Interest Revenue 5,000Gain On sales of Assets 4,000Total Revenue & Gains 20,9000Expenses & Loses Cost Of goods Sold 200,000Commissions Expenses 10,000Office Supplies Expenses 40,500Office Equipment Expenses 9,500 Advertise Expenses 10,000Interest Expenses 12000 Loss from Lawsuit 4,500Total Expenses & Loss 286,500Tax (15%) 42975Total 243525Net Income 34,525

Fish & Agro Company Ltd Income Statement For the Ended Year 2015

Revenue & Gains Sales Revenue 7,00,000Interest Revenue 7,000Gain On sales of Assets 6,000Total Revenue & Gains 7,13,000 Expenses & Loses Cost Of goods Sold 400,000 Commissions Expenses 2,000 Office Supplies Expenses 70,500Office Equipment Expenses 6,500 Advertise Expenses 8,200Interest Expenses 10,500 Loss from Lawsuit 4,500Total Expenses & Loss 502,200Tax (15%) 75,300Total 426,900 Net Income 286,000