fishing in a dry pond: how to match your skills and expertise with high growth industries
DESCRIPTION
In any marketing campaign (which is what a job search really is) the very first step is to determine where the market is for your product or service (your experience and skills) to maximize opportunities for sales (landing a job). Unfortunately, many job searches miss this important step. The job searcher may be looking for a job that is either in decline or not available in the geographic are they seek. The job seeker is metaphorically “fishing in a dry pond” and wasting time, effort and energy. In this webinar, Ed Andriessen, CEO of Business Training Resource and Kevin Lewis, CEO of Lewis Education Group, answers important questions about how to conduct market research for a job search and avoid “fishing in a dry pond”. Ed and Kevin will cover: • Why job market research is necessary before you start your search • What are the key elements of job market research? • Where to find job market information • What are the hot jobs and how do you get training for them • Online resources for new job titles, descriptions and responsibilitiesTRANSCRIPT
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Fishing in a Dry Pond: How to Match your Skills and Expertise with High Growth IndustriesPresenters:• Kevin Lewis – Lewis Education Group• Ed Andriessen – Business Training Resource
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Please silence your cell phone
Before we begin…
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Who We Are
CEO of Lewis Education Group
Business Consultant. Also devilishly handsome
(and a lot thinner)
CEO of Business Training Resource
Marketing Consultant Devilishly handsome
Ed Andriessen
Kevin Lewis
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Agenda
Why this program The Marketing Process Marketing Research Job growth & decline Where the jobs are The Impact of
Education Career Information Need More Direction? Q & A
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Avoid◦Wasted time◦Frustration◦Insanity
Gain◦New perspectives◦Awareness◦New directions?
Why this program
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Marketing
The Marketing Process
Market Message Medium
Market ResumeSearch &
Apply
Job Search
Many people skip this step
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First determine which jobs are growing and which jobs are declining
Let’s Do The Research
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Step 1 – go to Department of Labor Website
Let’s Do The Research
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Step 2 – Select Labor Market Information
Dept. of Labor
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Step 3 – Select Data Reports
Dept. of Labor
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Step 4 – Select Occupational Employment Projection Reports
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Step 4 – Select the report 1. Select county
2. Choose county
3. Choose report
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Next determine where jobs are most available
Let’s Do The Research
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Go back to Menu– Select Labor Market Information
Dept. of Labor
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Select Labor Market Information Update
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“You need to do more than what your doing now…
…but not as much as you think you have to.”
David Allen
The Impact of Education
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GED – if you don’t have one…get one now!
Unemployment rates by education
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Web Designer Certificate◦ Learn the elements of Web Design and skills necessary to
create an effective website. Web Developer/Programmer Certificate
◦ Developers may choose the Microsoft track, or choose the Open Source Track.
Graphic Designer Certificate◦ Become an effective and marketable designer for both
the web and print publications. Basic foundational training in the graphic arts in addition to practical experience with the state-of-the-art, premium Adobe creative suite.
Career Information(re-training for Jobs in Demand)
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Microsoft Word/Excel Certification Preparation
◦ Provides the practical knowledge and skills to prepare for the Microsoft Certified Application Specialist exam in Excel/Word.
Veterinary Assistant◦ This program is designed for entry-level career in
the field of veterinary medicine.
Health Careers◦ Gerontology, Dental Radiology, EKG, EMT, Pharmacy
Technician
Automated Technology – NEW! - Who maintains the automation? For electricians, industrial mechanics, automation technicians, system operators
Jobs In Demand
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Alternate Route to Teaching◦ Have a BS, BA, or higher degree and who did not
complete a traditional teacher preparation program? Demand for teachers who specialize in Math and sciences
Certificate in Medical Billing/Coding Specialist◦ Accurate medical billing/coding is necessary to secure
maximum reimbursement for the healthcare provider and to ensure legal compliance on claims.
Bookkeeping◦ Basic, hands-on, workshop-style manual bookkeeping
course covers the complete accounting cycle from business transactions through entry into the books and records.
Jobs In Demand
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Need More Direction?
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Questions
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Summary
Why this program The Marketing Process Marketing Research Job growth & decline Where the jobs are The Impact of
Education Career Information Need More Direction? Q & A
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Fishing in a Dry Pond: How to Match your Skills and Expertise with High Growth Industries
Thanks for participating!
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