fishy business models in the fashion industry. (by @nickdemey @boardofinno)

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Page 1: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

Text

flickr cc flea_ef

Page 2: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

Many people just love luxury clothing......

cc theamarand

Page 3: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

......

But, brands like these are expensive!

and that’s a problem...

Page 4: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

So some people will go

Fake

= Low quality

= cheap!

Page 5: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

But there is another option!

You get what you pay for...

Page 6: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

Solution 2Outlet Stores!

Page 7: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

Solution 2Outlet Stores!

= High qualityOriginal brands, no fakes!

Page 8: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

Solution 2Outlet Stores!

= High qualityOriginal brands, no fakes!

= it’s cheap!After season, overstocks,...

Page 9: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

But there is something fishy going on...

flickr cc flea_ef

Page 10: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

Polo viaNormal retailer

Polo viaOutlet

=The same but ‘overstock’ product?

Page 11: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

Polo viaNormal retailer

Polo viaOutlet

=weight Polo250gr. 200gr.

less fabric = less quality =

Page 12: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

This is not ‘overstock’ butofficial low quality production.

You get what you pay for?

Page 13: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

Solution 2Outlet Stores!

= High qualityOriginal brands, no fakes!

= it’s cheap!After season, overstocks,...

lowbut

special production less expensive

Page 14: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

......

It’s by tricking people that brands make huge piles of money.

Page 15: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

......

It’s by tricking people that fashion brands make huge piles of money.

55%45% Outlet stores account for 40-50%

share in annual revenue already!

OutletRegular

Annual Revenue

Page 16: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

So don’t be fooled when buying via (online) outlet channels.

Want more insight in Black Business Models?

Page 17: Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

Tickets & info via blackbusinessmodels.com

By Board of Innovation, international office for business model innovation - helping companies find new and better revenue streams -