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Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008 Dr. Frank Stefan Becker, Siemens AG, Copyright © Siemens AG 2006. All rights reserved.

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Page 1: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Fit for the Labour Market

What companies need and how they can cooperate with universities to get it

Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Dr. Frank Stefan Becker, Siemens AG,

Copyright © Siemens AG 2006. All rights reserved.

Page 2: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Page 2 No.6, 2008, Frank Stefan Becker Corporate CommunicationsCopyright © Siemens AG 2006. All rights reserved.

Siemens: Key characteristics and figures (Fiscal 2007, as of Jan. 1, 2008)

Since 1847 International Innovative Focused on electrical engineering and

infrastructure solutions Oriented toward sustainability Socially responsible

In fiscal 2007

398,000 employees in 190 countries (68% outside Germany) Sales of €72.4 billion (83% outside Germany) Active in three business areas; €3.4 billion for R&D 37% of worldwide employees have a university degree 87% of the 22,400 new employees with a university degree

hired outside Germany

Every hour, Siemens receives orders worth €10 million.

Page 3: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Page 3 No.6, 2008, Frank Stefan Becker Corporate CommunicationsCopyright © Siemens AG 2006. All rights reserved.

First-cycle degree = University of Applied Sciences (Fachhoch-schule) or bachelor’s diploma

Second-cycle degree = University or master’s diploma

International recruiting at Siemens –Graduates with bachelor’s degrees in technical fields dominate (Survey in fiscal 2005)

0 1000 2000 3000 4000 5000 6000 7000

Germany

Europe excl.Germany

North America

Latin America

Asia/Pacific

Africa / Middle East / CIS

First-cycle degree

Second-cycle degree

← 45% of R&D staff still in Germany

Page 4: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Page 4 No.6, 2008, Frank Stefan Becker Corporate CommunicationsCopyright © Siemens AG 2006. All rights reserved.

Neither inadequate qualification (task exceeds ability) nor over-qualification (employee discontented and too expensive) are desirable

At the beginning the technical task is of prime importance, but additional abilities are crucial for further development

At Siemens: operational competence as a criterion!

Even new engineers are required to have a broad spectrum of abilities, and subsequently work in various areas of the company

Siemens Germany 2007: new hires are 50% university graduates (Second Cycle) and 50% university of applied science graduates (First Cycle), worldwide about 25% SC and 75% FC

Both are required: FC directly applicable knowledge + company practice; SC: in-depth knowledge or qualification in a combination of subjects

Task of the personnel department: finding the right employees for every job

Page 5: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Page 5 No.6, 2008, Frank Stefan Becker Corporate CommunicationsCopyright © Siemens AG 2006. All rights reserved.

Siemens Germany – Job openingsBroad range of capabilities and skills required

As of Oct. 2008; not including work/study positions, internships, openings for graduate/doctorate students. Bold: Potential jobs for engineers

Procurement / Logistics

4%

Strategy1% Audit

1%

Human Resources1%

Engineering18%

Sales / Marketing14%Projekt Management

11%

Research & Development

9%

Finance6%

Manufacturing5%

Legal2%

Quality3%

Administration / Support3%

Information/Organisation2% Facilities

0%

Communication1%

General Management1%

Technical Services / Services 18%

Total 2610,

81% for university-graduates.

Page 6: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Page 6 No.6, 2008, Frank Stefan Becker Corporate CommunicationsCopyright © Siemens AG 2006. All rights reserved.

Thorough knowledge of one’s subject as the prerequisite for employment

Ability to judge analytically, structure one’s work, make “plausibility checks,” carry out research, evaluate information and identify problems

Ability to look beyond one’s own area of competence and take other factors (such as costs) into account

Independence, initiative, independent learning, work techniques, discipline, frustration tolerance, ability to set priorities

Interpersonal skills: communication, feedback, a feeling for situations, capacity for teamwork, fluent English

Some skills can best be learned at the university, while others can also be acquired at work or in one’s private life!

Professional competence – Vital skills for today’s employees

Page 7: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Page 7 No.6, 2008, Frank Stefan Becker Corporate CommunicationsCopyright © Siemens AG 2006. All rights reserved.

Electrical industry’s priorities:General skills expected

Ability to work in a team

Presentation (verbal/written)for non-experts

Working methods/self-management

General education/manners

Foreign languages besides English

0 5 10 15 20 25 30 35

30

28

24

4

14

%

Source: ZVEI Survey 2006

Page 8: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Page 8 No.6, 2008, Frank Stefan Becker Corporate CommunicationsCopyright © Siemens AG 2006. All rights reserved.

Evaluation of findings by mechanical engineering companies:

Evaluation of findings by mechanical engineering companies: Large discrepancy between the target and actual performance of PhD graduates

Managementqualities/teaching

International experience

Project management

Networking

Company structures

Management tools

Research knowhow

0 20 in %40 60 80

Is highly competent

Should be highly competent

5

6

17

12

5

1

6768

48

47

40

69

42

60

Source: Impuls/VDMA Survey „Anforderungen an die Promotion im MB und der Verfahrenstechnik“ 2007

Page 9: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Page 9 No.6, 2008, Frank Stefan Becker Corporate CommunicationsCopyright © Siemens AG 2006. All rights reserved.

Experience of young Electr. Eng. professionals – Importance of skills for the job and how well-taught these skills are at universities

Very important

Very well

Rather well

Working tech-niques, teamwork

Methods, system know-how

Hands-onknow-how

Communication/presentation

Foreign languages

proficiency

Theoreticalexpertise

Negotiation/leadership

International Exchange 0 20 100in %40 60 80

27

10

Importance for the job

Important

Taught at university

31

38

21

38

15

36

49

46

38

76

60

67

52

57

57

16

9

21

16

319

63

514

4

6136

269

50

Source: VDE survey “Young Professionals 2007“

Page 10: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Page 10 No.6, 2008, Frank Stefan Becker Corporate CommunicationsCopyright © Siemens AG 2006. All rights reserved.

Employee was not able to apply theoretical knowledge in

the company situation

Over-estimation of own abilities

Inadequate social skills, inability to integrate

Inadequate professional qualifications

Unreasonably high salary requirements

OtherSource: DIHK* survey of 2,154 companies in 2004 *(German Chamber of Commerce) 0 20 in % 40

Reasons given by companies for letting newly hired graduates go

6

9

13

25

26

29

Page 11: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Page 11 No.6, 2008, Frank Stefan Becker Corporate CommunicationsCopyright © Siemens AG 2006. All rights reserved.

Education

Research andDevelopment

Knowledge Sharing

Education andResearch Policy

Requirement profiles for

engineers and scientists

Awards,scholarshipsInternships,

theses, teaching appointments

National/ international re-search programs

and structures

Symposia/workshops

Donations and partnerships

Cooperation with industrial associations/ governments

Bilateral and publicly funded joint research

projects

Internal/ external visitors

Exchange of personnel

Siemens closely interacts with universities and public research institutions

Page 12: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Page 12 No.6, 2008, Frank Stefan Becker Corporate CommunicationsCopyright © Siemens AG 2006. All rights reserved.

Generation21 Universities:Program principles and activities

Yolante: Mentoring program for girls studying technical majors (D)

W. v. Siemens Excellence award for an outstanding technical thesis

International Master‘s and E. v. S. PhD scholarships for technical majors

Sponsored student meetings with Nobel prize winners in Lindau

Siemens teaching delegates (Lehrbeauftragte), 200 in Germany and Austria

Cooperation in curricula reform (e.g. European Higher Education Area)

Generation21 aims to convey our know-how to universities and to cooperate with

them in education. It is based on the Siemens core competences, but does not cover

activities relating to recruiting or research cooperation. Main programs are:

Page 13: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Page 13 No.6, 2008, Frank Stefan Becker Corporate CommunicationsCopyright © Siemens AG 2006. All rights reserved.

Quality assurance in an international labour market:Recommendations to universities

Recruiting is local: in the country, for the country. But later international teams, delegation to a different country or just cooperations in virtual teams require an “international spirit”

New curricula should be developed in close cooperation with industry or professional associations, taking into account the requirements of the labour markets

A constant monitoring of the teaching success using student and alumni feedback should be established

Programs should be accredited, accreditation organizations should closely cooperate to agree on standards and procedures (NQF)

Universities should make use of the Bologna Process to reform curricula (Credit Points, output-orientation), and to provide employers with a meaningful Diploma Supplement

Bachelor degrees have to be entry-tickets to the labour market: 25% BA hiring at SMEs in Germany DIHK survey, “Die Studienreform zum Erfolg machen“ 2008

Page 14: Fit for the Labour Market What companies need and how they can cooperate with universities to get it Official Bologna Seminar, Luxemburg, Nov. 6, 2008

Page 14 No.6, 2008, Frank Stefan Becker Corporate CommunicationsCopyright © Siemens AG 2006. All rights reserved.

To sum it up: Knowledge has to match the practical requirements!

Why didn‘t he learn how to swim - instead of studying

French?!

Thank you for your attention

[email protected]