fitbit inc. company report
TRANSCRIPT
Nan Tang | nantang
Products
flex99.55$
charge129.95$
chargeHR149.95$
surge249.95$
How does fitbit make money?
Fitbit Consumer
Health & fitness
tracker
Online dashboard & Mobile apps
Premium services
payments for products subscription for premium servs
Path to IPO
Revenue Growth
2011 2012 2013 2014
$14.5$76.4
$271.1
$745.4Total Revenue$ in millions
An Idea Was Born
In 2007, Eric Friedman and James Park, realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. They embarked on a journey to create a wearable product that would change the way we move.
No Manufacturing Experience
“ Several times, we were pretty close to being dead. Seven times we were close to death
- James Park
Fitbit History Timeline2007
2008
2009 First tracker launched~ 20,000 orders
2011
Got the idea!
PreparationReceived positive reaction
2012
2013 Flex and ForceWristbands
2014
One and Zip Bluetooth 4.0
Recalled ForceCharge and Charge HR
Ultra SurgeGPS
First mover advantage
Marketing strategy and execution
Competition
Jawbone up
Nike fuelbandMisfit Shine
Beddit AliveCor ECG
Lumo LiftApple Watch
Thank you!
Questions?