fitzgerald_10.1.1_final

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Redesign of the Triumph Triple motorcycles

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Page 1: Fitzgerald_10.1.1_Final

Triple Rebranding

Page 2: Fitzgerald_10.1.1_Final

SPEED 1050

Page 3: Fitzgerald_10.1.1_Final

Style Guide 3

Creative Brief 7Logo Usage 5

Table of Contents

Page 4: Fitzgerald_10.1.1_Final

Triumph Triple Style Guide

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321 ImpactAmerican TypewritereX02 Stencil

Page 5: Fitzgerald_10.1.1_Final

Triumph Triple Style Guide

Union Jack BluePunk Poster Black

Sex Pistols Yellow

Dirty White

Union Jack RedRGB 21.71.174CMYK 95.81.0.0

RGB 218.218.216 CMYK 13.10.12.0

RGB 2.2.10CMYK 76.70.63.86

RGB 255.255.1CMYK 6.0.96.0

RGB 197.10.9CMYK 16.100.100.6

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Page 6: Fitzgerald_10.1.1_Final

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Page 7: Fitzgerald_10.1.1_Final

.5”

1.5”

The logos for the Speed Triple and the Street Triple should never be angled, distorted, stretched

or otherwise altered from their original aspect ratio. The logos must not be shown with the text or

the numbers missing. The logo must be shown on a white background. The minimum size is 1.5”

wide. with a minimum spacing of .5” on all sides.. The logo can be shown in a B/W version.

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Logo Usage

Page 8: Fitzgerald_10.1.1_Final