FIU DESIGN AT SEA | HANNAH NIX | STUDY ABROAD

01.THE COMPANY 02.SHIP CLASSES03.DESTINATIONS04.MSC + MIAMI 05.SEASIDE 06.THE AMERICAN MARKET07.STATEROOMS08.SUITES + YACHT CLUB09-10.DIAGRAMS11.IMPANEMA12.PROPOSAL.REFERENCES

Table of Contents

MSC | Mediterranean Shipping Company

Founded in 1970 as a private

company by captain Gianluigi Aponte.

Headquarters in Geneva, Switzerland.2nd largest shipping company globally. 471 active container vessels.Net Income: 6.61 Billion USD.

Lauro Lines was founded in 1960 by Achille Lauro. Bought by MSC in 1989 and renamed to MSC Cruises in 1995. 4th largest cruise company.16,500 employees.

CEO: Diego Aponte Executive Chairman(MSC):Gianluigi Aponte

MSC Cruises | Ship Classes

Lirica Class2001 MSC Armonia 2002 MSC Sinfonia2003 MSC Lirica 2004 MSC Opera

Musica Class2006 MSC Musica 2007 MSC Orchestra2008 MSC Poesia2010 MSC Magnifica

Fantasia Class2008 MSC Fantasia2009 MSC Splendida2012 MSC Divina2013 MSC Preziosa

Meraviglia Class2017 MSC Meraviglia

Seaside Class2017 MSC Seaside

MSC Cruises | Destinations

“Where the customer goes, MSC goes.”-Gianluigi Aponte

Offered Destinations

MediterraneanNorthern EuropeCaribbean, Cuba, & AntillesDubai, Abu Dhabi, & India South AmericaSouth AfricaAsia United States & Canada

MSC Grand Tour MediterraneanMSC Grand VoyagesMSC World Cruise 2020

PortMiami | Cruise Capital of the World

Provides 176,000 jobs and has an annual economic impact in Miami of 18 Billion USD.

Vessel Arrivals: 2,489Passenger Traffic: 4.33 MillionAnnual Revenue: 94.70 Million USD

Offers close proximity to:WynwoodVizcaya Musuem & GardensMiami BeachSouth BeachKey Biscayne Brickell City Centre

MSC | Seaside1064 ft long. 135 ft beam. 154,000 GT. The ship that follows the sun.

Built by Fincantieri, an italian shipbuilding company. 5,179 passengers.1,413 crew.20 decks. 19 bars and lounges.11 dining venues.5 kids clubs.4 pools2 buffet restaurants.460,000 sqft of open space.Christened December 2017 in Miami.

Technologically equipped with informational digital kiosks, MSC for Me app, and 3-LED screens in an double-decker atrium.

Exterior is meant to resemble sleek Miami condominiums. First cruise of its kind designed specifically for the American market.

MSC Seaside | Passenger Market

“The Seaside is a spirit of our leadership in many ways.” -Pierfrancesco Vago, MSC Cruises Executive Chairman

Attracting the American MarketOpened Terminal F to host the Seaside and future ships to establish substantial growth for MSC in PortMiami. Signed 3-year contract with Miami Dolphins. Aggresively advertising on TV, bill-boards, magazines.

Dining OptionsMain dining room menus have been changed to appeal to the American tastes. Sourcing local meat and proteins.2 buffet options instead of 1.

EntertainmentThe theater can seat 934 guests and offers:Improv-comedy shows that use jokes and puns. Extreme visual performances inspired by Cirque du Soleil.

MSC Seaside| Staterooms

Interior151 to 301 sqft.Queen bed.Two additional pullman beds.AC, LCD TV, telephone, minibar, safe.$559

Ocean View183 sqft.Queen bed, spacious wardrobe. Seating area and sofa bed. AC, LCD TV, telephone, minibar, safe.$659

Balcony View172 to 269 sqft.Queen bed, bathroom with shower, balcony. Sofa bed. AC, LCD TV, telephone, minibar, safe.$759

Family StateroomsComprised of 2-3 connecting balcony staterooms. Queen bed, bathroom with shower, balcony, and sofa bed per room. Can accomodate up to 10 guests comfortably. $3,314 (superfamily)

MSC Seaside| SuitesSuite 178 to 409 sqft.Some sofas convert into a double bed, balcony. AC, LCD TV, telephone, minibar, safe.$1,189

Suite with Whirlpool Bath296 sqft. 75 sqft balcony.Some sofas convert into a double bed, private balcony with whirlpool tub. AC, LCD TV, telephone, minibar, safe.$1,799

Grande Suite344 to 527 sqft. 226 sqft balcony.Queen bed, double sofa bed, and seperate seating area. Accomodates up to 5 guests. $1,959

Yacht Club $1,250+Royal Suite, 667 sqft. 355 sqft balcony.Deluxe Suite, 269 sqft. 86 sqft balcony.Interior Suite, 226 sq ft. Comes with MSC Yacht Club BenefitsButler service, priority check-in and check-out, unlimited beverages shipwide, concierge and room service 24/7.

MSC Seaside| Deck Plan DiagramsKids Zone

Bars

Dining

Aquatic Zone

Wellness Area

Retail

Elevators

MSC Services

DECK 18

DECK 16

DECK 8

MSC Seaside| Deck Plan Diagrams

DECK 7

DECK 6

DECK 5

Elevators

Retail

Entertainment

Dining

Aquatic Zone

MSC Services

Bars

MSC Seaside| Impanema Restaurant

Located on Deck 6, Impanema is one of two main restaurants that offer Mediterranean Cuisine to a large amount of passengers.

Design IssuesThe restaurant does not fit into the ship’s desired aesthetic. Impanema does not represent Miami, as it is a beach located in Brazil.

The main design element is extremely linear and is repeated on every surface. There are lines on the ceil-ing, the walls, and the floor, creating a fractured and anxious dining experience.

Proposal | Oceantide Restaurant “Moon over Miami, shine on my love and me, So we can stroll beside the roll of the rolling sea.” -Ray Charles Moon Over Miami is a

soft, romantic song that is similar toImpanema.

The moon controls the tides, so for the redesign I thought about creating a starry night atmosphere for diners.

A fibre optic ceiling can be used to emulate stars, and the linear elements of Impanema have been converted into more curvy ones to represent the gentle tides.

Oceantide also relates to Seashore, the sister main restaurant.

References

https://en.wikipedia.org/wiki/MSC_Seasidehttps://en.wikipedia.org/wiki/MSC_Cruiseshttps://www.cruiseindustrynews.com/cruise-news/18331-inside-msc-s-ambitious-north-america-plan.htmlhttps://www.msc.com/usa/about-us/managementhttps://www.msccruisesusa.com/en-us/Homepage.aspx