five and a half secrets for airlines to drive revenue from social media
DESCRIPTION
So we all know that airlines need to be on social media, and are doing much better than previously. But ultimately, it's all about making money.This presentation shares insights on how airlines can really use social media tools like Facebook and Twitter to drive revenue.TRANSCRIPT
LCC 2.0
ShashankNigamFounder&CEO,SimpliFlying
GlobalHead‐BrandStrategy,ACAAssociates,Inc
secrets5.5 to driving revenue from social media
Aviation :: Branding :: Technology
Practitioners
Top 5 Twitter-ers on airlines
Blog Articles read over 250K times
Global outlook: Singapore & NYC based
Stellar Board of Advisors
Patrick Murphy - ex-Chairman, RyanAir
Chris Brogan - THE social media guru
Donald Schenk - CEO, Airline Capital Associates
Key take aways...Why social media cannot be ignored anymore
3 myths about social media, debunked!
What does “revenue” consist of?
5.5 steps to drive revenue in social media
3 steps to get started with social media in the next 3 weeks
Who will implement the strategies?
What are the risks involved in this approach?
Simply, how social media can help YOU fill more seats
P.S: Good news! This is the wordiest slide in this presentation...
READY?
What’s Web 2.0?Community || Collaboration || Content || Co-Creation
“But if I don’t get it, why should I care?”
http://simpliflying.com/category/presentations/
3 MYTHSabout social media, debunked
Social media is free...
... free like a puppy
If I build it...
... they will come
Social media is like a BBQ cookout...
... not a flea market
But, I’m an LCCShow me the money!
Driving Revenue
Get people to fly more often: Frequency!
Get more people to fly: Reach!
Make more $ per customer: Yield!
Get them to decide to fly sooner: Decision!
F
R
Y
D
secrets5.5 to driving revenue from social media
Clear distressed inventory on Twitter1
ReachFrequency
If Dell can drive $3M through Twitter......why can’t airlines?
Infuse social media in the booking path2
Decision
Forrester research confirms that adding customer comments during booking boosts conversion
Integrate reviews from: 1. Skytrax2. Eezeer.com3. Tripadvisor.com4. Expedia and others...
Integrate with social media travel apps3
1
2
3
4
1. User updates travel status (Twitter/FB)2. Status integrated in social media apps3. Past status offers customer insights4. Huge opportunity for :
1. Building apps with targeted offers2. Location-based recommendations3. Viral-status apps
ReachDecision
Partner with airlines/airports/hotels4
ReachDecision
Create private online communities5
FrequencyYield
1. For frequent flyers?2. For the traveling women?3. For kids? backpackers?
Social media, at its heart is about people5.5
Build the community first, add true value and set the right expectations
Great ideas.Now what?
How to get started?
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3 steps to get started with social media in the next 3 weeks
What if your employees are already overworked?
One person/team, supported by Subject Matter Experts
1. Give ownership to one person or team
2. It’s OK to start small, but do it well
3. It may require a long-term approach to succeed
4. Success metrics may be different from other efforts
The key is to have a quantifiable measure of success beforehand
In Conclusion...
It’s not the strongest of the species that survives, nor the most intelligent.
It is the one that is most adaptable to change.
Charles Darwin
“...and you don’t want to be the one looking like an ostrich with its head in the sand...”
Azran Osman-Rani, CEO, AirAsia XAt Aviation Outlook Summit Asia Pac, 5 Aug 2009
