five benefits of hardware-driven innovation | oracle · millennials and hospitality: accelerate...

The Redefinition of Service

Millennials and Hospitality:

Oracle Hospitality:

Five Benefits of Hardware-driven Innovation



Five Benefits of Hardware-driven Innovation

In a marketplace demanding innovation and adaptability, hospitality operators instinctively turn to software solutions for answers. But often overlooked is an asset that plays a crucial role in driving sales: modern point of sale hardware.

With quantum advances in technology, purpose-built hardware devices – unlike consumer versions that can falter in the intensity of a food and beverage environment – merit a closer look. Today’s hardware devices do much more than process orders. They can innovate every facet of daily operations, helping maximize employee productivity, enhance guest experiences and, ultimately, boost sales.

In this era of personalization, operators need to evaluate hardware from a different perspective. They need to use devices to re-imagine their business model and seize opportunities to meet ever-changing consumer demands.

From tablets to scanners to fixed units, state-of-the-art equipment that fully integrates with enterprise platforms can rejuvenate a brand. Invest in hardware to net these benefits:

Today’s

hardware

devices do

much more

than process

orders.

A new set of criteria exists for hardware: Will it accelerate service? Open new channels? Improve efficiency? Customize orders? Increase loyalty?



Accelerate service and reduce waste

Find a drink station at a busy restaurant or coffee shop, and you’ll often observe an overwhelmed staff member wrestling with an erratic printer and buried in a pile of paper receipts. The result? Misplaced orders. Service delays. Preparation errors. Replacing a paper-based, drink-ordering management process with a tablet yields immediate benefits. It displays orders in real time, prioritizes them and automatically “rolls up” similar drinks – enabling efficient production that saves time and accelerates delivery to thirsty guests. Such hardware is particularly beneficial for locations dealing with a high volume of specialty drinks. Who hasn’t taken pity on a busy barista juggling a host of coffee concoctions?

Installing tablets means better service, less waste.

#1.



Create efficient kitchen workstations

Enhance loyalty and reward experiences

Imagine chefs working at individual workstations equipped with personal monitors that keep vital information at their fingertips. It’s an exciting alternative to bulky, large-screen displays with bump bars that hog kitchen space and hinder workflow. Creating such an environment is now possible because of hardware advancements. Rugged, purpose-built hardware – such as our robust tablets – is designed to withstand the harshest kitchen conditions, enduring spills and extreme temperatures ranging from 0 to 50 Celsius degrees (32 to 122 degrees Fahrenheit). The sleek devices, which feature industry-standard Video Electronics Standards Association (VESA) 100 mounting capability, can be used with third-party wall or pole mounts, enabling them to be placed virtually anywhere.

The millennials have spoken: 52% of these influential, tech-savvy consumers want to use their mobile devices to capitalize on loyalty programs offered by restaurants, bars and coffee shops. It’s one of the key findings of a major Oracle Hospitality study – Millennials and Hospitality: The Redefinition of Service – and represents a huge opportunity for F&B operators. Sadly, many don’t have the hardware to provide such service. Guests routinely use mobile phones to present voucher codes and QR codes to claim rewards only to witness operators type the code numbers into tills. But by using POS with 2D barcode scanners, operators can instantly recognize and reward guests when they simply flash their phones (or other mobile devices). Modern hardware not only makes your brand relevant, but helps win the trust of millennials who’ll share data for such acknowledgment. It’s the secret to gathering information for targeted promotions and special guest experiences that’ll fuel repeat business.

#2.

#3.

http://www.oracle.com/hospitality-millennials



Boost staff productivity

Maximize omni-channel and self-serve operations

For many restaurants, faster table turnover is critical to sales growth. For bars, it’s often the exact opposite: keep patrons seated – and their drinks flowing. But both goals can be achieved with the same hardware. Equipping servers with tablets untethers them from workstations, freeing them to quickly cater to guests wherever they may be. For bars, that means offering to take the next drink order before a guest can even think of leaving. For restaurants, tablet-enhanced service accelerates the entire order-to-delivery cycle, essentially turning back time to let you reap more business.

The advent of e-commerce has been a boon for F&B operators. It offers a lucrative opportunity to increase revenues through online and mobile orders – without requiring expansion of your establishment. But challenges can surface when it comes to actually managing these delivery, self-service and takeout orders: Who looks after them? App orders can easily stack up or get lost, creating conditions ripe for a social-media tirade by unhappy guests. Avoid reputation fiascos and improve operations by dedicating a fixed Kitchen Display Systems device to oversee e-commerce orders. F&B operators can use it as an omni-channel service monitor, enabling staff to manage these tickets separately. Its display alerts staff of missed orders or delays, providing a way to simplify IT and deliver exceptional guest experiences. No waiting, no hassles – it’s the way of the future made possible today.

#4.

#5.

MENU



Better Together

Oracle Hospitality delivers cloud technology systems to food and beverage and hotel enterprises, enhancing management and operations to elevate the guest experience. Our portfolio of hardware and software solutions optimizes performance – while reducing IT cost and complexity – for an array of hospitality entities, including restaurants, hotels, bars, coffee shops, stadiums and casinos.

With its purpose-built hardware – engineered to work seamlessly with Oracle software for better performance, reliability and energy use – Oracle has pioneered hospitality IT innovations for more than 35 years and become the industry’s preferred solutions provider. Our technology, including point of sale, property management, loyalty, reporting, mobility, inventory management, labor management and loss prevention, is used in more than 200,000 locations across 180 countries and facilitates 34 million transactions per day.

Our portfolio of

hardware

and software

solutions

optimizes

performance

– while reducing

IT cost and

complexity.

on Oracle SimphonyFOR MORE INFORMATION

Please contact us: [email protected] www.oracle.com/hospitality

@OracleHosp www.facebook.com/OracleHospitality

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five benefits of hardware-driven innovation | oracle · millennials and hospitality: accelerate...

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