five facebook strategies for maximum impact, reach and roi
DESCRIPTION
With Facebook's constant evolution, businesses around the globe have found it increasingly difficult to derive solid, measurable results from their marketing efforts on the #1 social network. In this information-rich session, Mari Smith – premier Facebook marketing expert and co-author of the book Facebook Marketing: An Hour A Day – reveals five proven strategies that will help to immediately boost your results and impact your bottom line. You'll end up with plenty of actionable tips and inspiration to breathe new life into your Facebook marketing approach. The result: increased customer engagement, more loyal fans, and much improved measurable growth. Key takeaways: * The two best ways to create viral buzz while generating quality leads (includes best practices) * A powerful fix to overcome the #1 fear that prevents brands and businesses from optimizing Facebook (when you apply this approach, sales will increase) *Three simple tweaks to make to your daily fan page posts that instantly increases your reach and results (get a leg up on your competition with these ideas)TRANSCRIPT
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
MARI SMITHSocial Media Thought Leader
FiveFiveFacebook Facebook StrategiesStrategies
FiveFiveFacebook Facebook StrategiesStrategies
for Maximum Maximum Impact, Reach & ROI
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
#iStrategy@marismith@marismith
#iStrategy@marismith@marismith
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Biggest headache?Biggest headache?Biggest headache?Biggest headache?
visibilitvisibilityy
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New New News FeedNews FeedNew New News FeedNews Feed
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Pay Pay to playto playPay Pay to playto play
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Promoted Promoted postpostPromoted Promoted postpost
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
SolutionSolution??SolutionSolution??
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Drive Drive onlineonline traffictrafficDrive Drive onlineonline traffictraffic11.
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
ExampleExample: Wholefoods: WholefoodsExampleExample: Wholefoods: Wholefoods
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
ExampleExample: The Girlfriend : The Girlfriend LifeLife
ExampleExample: The Girlfriend : The Girlfriend LifeLife
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
ExampleExample: : Carol’s Carol’s DaughterDaughter
ExampleExample: : Carol’s Carol’s DaughterDaughter
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Content Content is King!is King!Content Content is King!is King!HighlyHighly shareableshareableHighlyHighly shareableshareable
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Repurpose Repurpose contentcontentRepurpose Repurpose contentcontent
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Drive foot trafficDrive foot traffic
22.
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Create irresistible offers
Create irresistible offers
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Include clear CTAsInclude clear CTAs
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Two types of CTAsTwo types of CTAs
1) Social CTAs 1) Social CTAs = calls to action to increase engagement ON Facebook = calls to action to increase engagement ON Facebook
View full infographic at: View full infographic at: http://bit.ly/social_cta
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Two types of CTAsTwo types of CTAs
(2) Sales CTAs (2) Sales CTAs = drive fans off Facebook, increase opt-ins, clickthroughs, sales.= drive fans off Facebook, increase opt-ins, clickthroughs, sales.
Click here / Sign up today / Get your ticket / Join us at … / RSVP hereClick here / Sign up today / Get your ticket / Join us at … / RSVP here
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Humanize Humanize your brand!your brand! Humanize Humanize your brand!your brand! BuildBuild community community BuildBuild community community33.
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Engagement Engagement is is Queen!Queen!
Engagement Engagement is is Queen!Queen!
……and she rules and she rules
the house!the house!
Content Content is King.is King.Content Content is King.is King.
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Biggest Biggest fear?fear?Biggest Biggest fear?fear?
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
MUST MUST respondrespondMUST MUST respondrespond
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Socially Socially devoteddevotedSocially Socially devoteddevoted
New standard of New standard of customer care customer care in social media in social media
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Create Create superfans!superfans!Create Create superfans!superfans!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Generate Generate leadsleadsGenerate Generate leadsleads44.
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Contests Contests sweepstakes, drawingssweepstakes, drawings
Contests Contests sweepstakes, drawingssweepstakes, drawings
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
ExamplesExamples ExamplesExamples
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Boost Boost salessalesBoost Boost salessales55.
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Live video, Live video, chatchatLive video, Live video, chatchat
•LinqtoLinqto•LivestreamLivestream•Google HangoutGoogle Hangout
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Host “Host “officeoffice hourshours””Host “Host “officeoffice hourshours””
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Example: Example: Gina Alexander Photo Gina Alexander Photo
HandbagHandbag
Example: Example: Gina Alexander Photo Gina Alexander Photo
HandbagHandbag
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
$28,000 $28,000 in 24 hours!in 24 hours!$28,000 $28,000 in 24 hours!in 24 hours!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
“Facebook is the next generation Internet”“Facebook is the next generation Internet”
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
TakeawaysTakeaways• Content is KING, engagement is QUEENContent is KING, engagement is QUEEN• Create SHAREABLE contentCreate SHAREABLE content• Experiment with PROMOTED POSTSExperiment with PROMOTED POSTS• Test OFFERSTest OFFERS• Build COMMUNITYBuild COMMUNITY• Run CONTESTS, sweepstakes, drawingsRun CONTESTS, sweepstakes, drawings• Host LIVE online eventsHost LIVE online events• Ask for the SALEAsk for the SALE• Have FUN!Have FUN!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Got Got questions?questions?
Connect with Mari on these sites:Connect with Mari on these sites:
FacebookFacebook: www.facebook.com/marismith
TwitterTwitter: @marismith
GoogleGoogle+: www.google.com/+marismith
LinkedInLinkedIn: www.linkedin.com/marismith
Mari’sMari’s websitewebsite: www.marismith.com