five fast tips to maximize a media interview by janet falk
TRANSCRIPT
Five Fast Tips to Maximize a Media
InterviewJanet FalkJuly 2015
Falk Communications and Research
1. A reporter is NOT your friend. Anything you say can be used in print and recordings. You may think the reporter has agreed that a discussion is off the record or on background or not for attribution.
If you do not want your sister to read about it on the front page of The Morning News, don't say it.
Interview Tips
www.janetlfalk.com
212/677-5770
Falk Communications and Research
2. PREPARE. Make a list of THREE important points. Print it in 16 point type. This list will keep you focused and define the perimeter of the topic under discussion. Remember, it is a phone interview, so the reporter cannot see you looking at your notes.
www.janetlfalk.com
212/677-5770
Interview Tips
Falk Communications and Research
3. DEVELOP MEMORABLE EXAMPLES for each of the three points. Analogies, visual imagery, word play, rhyme, alliteration and acronyms keep the reporter's (and reader's) interest.
Perhaps an after-school program gives middle-school students homework help from high school heroes. Maybe your multiple services are one-stop shopping for clients. Promote a musical event as slap-happy clapping and family fun. Be creative!
www.janetlfalk.com
212/677-5770
Interview Tips
Falk Communications and Research
4. Try to NOT REPEAT a leading question. When a reporter tries to put words in your mouth, close your lips and swallow.
Then answer. By pausing and taking a breath, you will keep on track with your three points.
www.janetlfalk.com
212/677-5770
Interview Tips
Falk Communications and Research
5. DO NOT ASK for, nor expect to receive, an advance look at the article or your quote.
If you do get a preview, take the opportunity to confirm the statements are accurate and the tone is positive.
www.janetlfalk.com
212/677-5770
Interview Tips
Falk Communications and Research
Reporters call people they know. They don’t call people they’ve never heard of. If you get a spontaneous call from a reporter, s/he may know something you do not know or are not prepared to discuss.
Get the reporter’s name and phone number and the subject of discussion. Repeat it all back to confirm. Promise to call back in 30 minutes. Prepare your three points for that call. Then make the call.
Interview Tips (Bonus)
www.janetlfalk.com
212/677-5770
Falk Communications and Research
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