five fears associations have about social media and how to overcome them
TRANSCRIPT
www. .org
Maddie GrantChief Social Media Strategist
[email protected]/Twitter: maddiegrant
http://www.diaryofareluctantblogger.com/
Lindy DreyerChief Social Media Marketer
[email protected]/Twitter: lindydreyer
http://associationmarketing.blogspot.com/
Thanks for joining us. We’ll get started in just a few minutes.
Five fears about social media…and how to get over it.
www. .org
Maddie Grant, Chief Social Media Strategist
Lindy Dreyer, Chief Social Media Marketer
The future demands a leap
Losing control of the conversation
Your #1 Fear
Missing the chance to participate in the conversation
Our #1 Fear
Anti-trust and privacy
Your #2 Fear
Lack of trust
Our #2 Fear
Experiments that fail
Your #3 Fear
Failing to experiment
Our #3 Fear
Members won’t use it
Your #4 Fear
Organizations that don’t use it
Our #4 Fear
Spending too much time without seeing returns
Your #5 Fear
Spending too little time and watching your value
proposition erode.
Our #5 Fear
www. .org
Maddie GrantChief Social Media Strategist
[email protected]/Twitter: maddiegrant
http://www.diaryofareluctantblogger.com/
Lindy DreyerChief Social Media Marketer
[email protected]/Twitter: lindydreyer
http://associationmarketing.blogspot.com/