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5 Key Campaigns to Make Bicycling Safe & Popular Shane Farthing (@shanefarthing) Four Sparrows Public Policy July 27, 2015

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Communities across the country are recognizing the economic, environmental, and social benefits of encouraging more people to travel by bike. But many don't know where to start. This presentation explains what it means to be bike-friendly. Then, it shows how five key campaigns--each of which has been tested, studied, and evaluated in many communities--provide a logical and comprehensive blueprint for building a bike-friendly community.1. Vision Zero2. TRULY Complete Streets3. Green Lanes4. Trail Corridors5. Access to Justice

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5 Key Campaigns to Make Bicycling Safe & PopularShane Farthing (@shanefarthing)Four Sparrows Public PolicyJuly 27, 2015Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES1Presentation RoadmapDefine the Goal: What does bike-friendly mean?What policies get us there?Understanding those policies.Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES2The Goal: Bike-Friendly CommunitiesHow do we define that?Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES3The Goal: Bike-Friendly CommunitiesAsk 10 bicyclists, get 10 different answers.Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES4The Goal: Bike-Friendly CommunitiesSAFE + POPULARCalibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES5#1. Vision ZeroTake steps to eliminate all roadway deaths and serious injuries within a defined time period.

Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES6#2. TRULY Complete StreetsDesign streets and public spaces to meet the needs of users of all ages and abilities. Analyze who is using the street or space and who is not, and intentionally overcome barriers limiting those who are not.Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES7#3. Green Lanes & #4. Trail CorridorsProtected infrastructure that eliminates mixing with automobiles provides both actual and perceived safety.People need to feel safe as well as be safe.Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES8#5. Access to JusticeEnsure that laws and policies protect a person who bikes, and that auto-centric biases are examined and corrected.Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES9Recapping the FrameworkOur Goal: Make Biking Safe and Popular

Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES10Recapping the FrameworkOur Goal: Make Biking Safe and PopularVision Zero: make biking safe by eliminating roadway death and serious injury.

Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES11Recapping the FrameworkOur Goal: Make Biking Safe and PopularVision Zero: make biking safe by eliminating roadway death and serious injury.TRULY Complete Streets: make streets open to all, and overcome barriers preventing some people from access

Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES12Recapping the FrameworkOur Goal: Make Biking Safe and PopularVision Zero: make biking safe by eliminating roadway death and serious injury.TRULY Complete Streets: make streets open to all, and overcome barriers preventing some people from accessGreen Lanes & Trail Corridors: connections that separate bikes and cars, providing real and perceived safety

Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES13 The FrameworkOur Goal: Make Biking Safe and PopularVision Zero: make biking safe by eliminating roadway death and serious injury.TRULY Complete Streets: make streets open to all, and overcome barriers preventing some people from accessGreen Lanes & Trail Corridors: connections that separate bikes and cars, providing real and perceived safetyAccess to Justice: laws, policies, and institutions that provide equal protection to bicyclists

Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES14Making a community bike-friendly is more than an infrastructure issue.It requires more than bike lanes. More than bikesharing. More than a map.Calibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES15Making a community bike-friendly is a comprehensive public policy undertaking.But the component policies exist and have been implemented and tested.For more resources, visit: www.foursparrows.comCalibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDESCalibri Slide Title 36Calibri Content Title 28RGB196-60-386-117-72143-143-141243-207-9777-77-77Outline: black, 2 1/4 pt.DESIGN GUIDES17


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