five steps to connect across all screens
Post on 21-Oct-2014
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Presented by
Five Steps To Connect Across All Screens
#ActOnSW
Sponsored by
Welcome Webinar Attendees
Type question here
Follow this webinar on Twitter
#ActOnSW
Demand Gen Report: Leo Merle:
Gary Schwartz:
@DG_Report @leomerle5 @impulseeconomy
About Demand Gen Report
• Launched in 2007 to track best practices in lead generation
• Newsletter has grown to more than 26,000 readers
• We also offer a menu of research and best practices reports
• New audio/video podcasts at DemandGenReport.com
@DG_Report
http://linkd.in/DG_Specialists
Panelists
Gary Schwartz,
President, Founder, CEO,
Impact Mobil
Moderated by:
Leo Merle,
Marketing Programs Manager,
Act-On Software
Andrew Gaffney Demand Gen Report
5 Steps To Connect Your Screens
1/3 of digital media spend allocated to cross-device campaigns
75% see increased
ROI
24% increase
10%
5%
12:00 AM 6:00 AM 12:00 PM 6:00 PM
ComScore, Telefonica, Macquarie: Share of daily device traffic
90% Use multiple screens
sequentially to accomplish a task
over time.
98% Move between
devices that same day
2/3 cross-media
Lesson 1. 1 screen + 1 screen = 3
(Digital Velcro)
Benedict to Francis . . .
$12
Lesson 2. Keep it super simple
2007
Lesson 3. Revolution over Evolution
wearable wireless devices will grow to 169.5 million devices in 2017, up from 20.77 million in 2011, a CAGR of 41%.
epidermal?
“Man has ... become a kind of prosthetic God.”
Sigmund Freud Civilization and Its Discontents (1903)
When he puts on all his auxiliary organs he is truly magnificent; but those organs have not grown on to him and they still give him much trouble at times.”
Lesson 4. understand mobile behaviour (do not lead with technology)
Lesson 5. CIO: Chief Innovation Officer CTO: Chief Transformation Officer CDO: Chief Disruption Officer
[email protected] Twitter @impulseeconomy www.TheImpulseEconomy.com
www.act-on.com | @ActOnSoftware | #ActOnSW
Five Steps to Connect Across All Screens
Leo Merle Marketing Programs Manager Act-On Software @leomerle5
www.act-on.com | @ActOnSoftware | #ActOnSW
Importance of Email Marketing
ACQUISITION PROGRAMS
NURTURING PROGRAMS
MARKETING TO SALES HANDOFF
CUSTOMER SUCCESS PROGRAMS
STA
GES
LEADS OPPORTUNITIES CUSTOMERS ENGAGED CUSTOMERS
ADVOCATE & FAN
EXPANSION
PROSPECTS
EMAIL MARKETING
www.act-on.com | @ActOnSoftware | #ActOnSW
Leverage Email Marketing
• Consistency in messaging
• Content is King
• Planning and coordination
www.act-on.com | @ActOnSoftware | #ActOnSW
Mobile Marketing – 7 Simple Guidelines
• Keep message size SMALL
• Have a text-only version
• Add extra padding
• Keep subject lines short
• Use a single column
• Have an obvious Call To Action
• Keep your design SLIM
www.act-on.com | @ActOnSoftware | #ActOnSW
Additional Resources
• Act-On.com/resources
– Whitepapers
– Case studies
– Data sheets
– Videos
Submit Your Questions // Q&A
Type question here
Q&A // Panelists Moderated by: Andrew Gaffney Demand Gen Report
Gary Schwartz,
President, Founder, CEO,
Impact Mobil
Leo Merle,
Marketing Programs Manager,
Act-On Software
Thank You For Attending This Webinar!
Download this presentation at:
http://dg-r.co/connectwebinar