five steps towards optimising your linked in profile
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Five Steps towards Optimising Your LinkedIn Profile
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Who is Adam Houlahan?
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Adam is a leading world expert when it comes to helping business owners
and entrepreneurs4
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Adam and his team have helped over 3,200 people and he shares some of his
top secrets in his bestselling books, Social
Media Secret Sauce5
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Adam and the team at Web Traffic That Works
also have a lifetime partnership with
Buy1Give16
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Web Traffic That Works are closing in on an
amazing 400,000 impacts
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THE TOP 5 TAKEAWAYS
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#1. You need to have a great profile picture
(preferably taken by a professional
photographer) to set yourself apart from the
rest
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#2. Generic titles such as Founder and CEO are far
too common, and will reduce your chances of appearing in potential
clients’ searches
TOP 5 TAKEAWAYS FROM THIS ARTICLE
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#3. Your LinkedIn summary is a great way to highlight a problem with
the industry, and how you and your business can
solve that problem
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#4. Your profile should only focus on one of your business ventures (you
can rotate these, making different ventures focal,
as necessary)
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#5. Your profile should include two calls to action that bring users to your website and encourage
them to contact you
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TOP 3 QUOTES
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“Your current position description should never be around you. It should be around the industry problems that there are and how you go about
solving them”
TOP 3 QUOTES FROM THIS ARTICLE
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“LinkedIn is a platform where people want to
connect with a person not a company; in fact, the
company profiles on LinkedIn are practically a
waste of time”
TOP 3 QUOTES FROM THIS ARTICLE
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“Generally speaking, other than the spammers, people on LinkedIn are looking for
people to do business with so they need to understand
very quickly what your value proposition is. ”
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TOP 3 ACTION ITEMS
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#1. Hire a professional photographer for your profile picture. It may
cost a couple of hundred dollars but will be worth it in the long
run
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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#2. Write down three problems within your industry, along with
the solutions to those problems that your
business offers
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#3. Brainstorm keywords that a
potential client might search for, and change your title on LinkedIn
to one of them
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