Five Tips for Effective Business Writing

Copyright © 2012 RedLine Language Services LLC Unauthorized reproduction and distribution prohibited

Tip #1: Focus on the needs of your audience.

• Business communication is effective when the recipient understands a given message and finds that message helpful.

• Focusing on your audience increases the utility that your readers get from your document.

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Tip #2: Use the appropriate wordfor the context.

• The perfect word for the context is correct in both its meaning and its register.

• Use everyday words for casual tone, “fancier” words for formal tone, etc.

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Tip #3: Use the active voice most of the time.

• Writing in the active voice makes for easier reading. It usually has more “punch” and clarity than the passive voice.

• Active voice conveys transparency, telling your readers who did what.

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Tip #4: Generally speaking, be specific.

• Say what you mean. Avoid vague wording and empty jargon.

• Name the operation, describe the process, or explain the concept in detail.

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Tip #5: Be brief.

• Your audience is busy, so keep it short. When writing for the web, keep it even shorter.

• Bonus Tip: Break a long block of text into several shorter segments. Readers are able to digest content more easily if it appears in visually distinct pieces.

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For more information

• Download a free copy of “Why Good Copy Is Good Business” for full explanations and examples.

• Visit www.redlinels.com to find out how we can help your business communicate more effectively.

RedLine Language Services LLCinfo@redlinels.com

(616) 855-4044