five tips to making social media work in the healthcare space

11
Social Media and Healthcare Five Tips to Make it Work

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A presentation to the Cleveland PRSA on social media within the healthcare industry, September 10, 2009.

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Page 1: Five Tips to Making Social Media Work in the Healthcare Space

Social Media and HealthcareFive Tips to Make it Work

Page 2: Five Tips to Making Social Media Work in the Healthcare Space

@mattdickman

Page 3: Five Tips to Making Social Media Work in the Healthcare Space

1. Invert Legal in the Process.

Page 4: Five Tips to Making Social Media Work in the Healthcare Space

2. Catch and Release Audience Tracking.

Page 5: Five Tips to Making Social Media Work in the Healthcare Space
Page 6: Five Tips to Making Social Media Work in the Healthcare Space

3. Operationalize.

Page 7: Five Tips to Making Social Media Work in the Healthcare Space
Page 8: Five Tips to Making Social Media Work in the Healthcare Space

4. Listen, Plan, Engage, Adapt.

Page 9: Five Tips to Making Social Media Work in the Healthcare Space

5. Ban Seven Dirty Words.

Page 10: Five Tips to Making Social Media Work in the Healthcare Space

1.Twitter

2.Facebook

3.YouTube

4.MySpace

5.LinkedIn

6.Flickr

7.Ning

Page 11: Five Tips to Making Social Media Work in the Healthcare Space

Thank you.