five ways to stand out in your industry by beth jennings

8/10/2019 Five Ways to Stand Out in Your Industry by Beth Jennings

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Your Brand StoryFive ways to stand out in your industry

by Beth JenningsPhotography


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Are you

an innovator

a game-changer

an entrepreneur

on a journey topositioning yourself as athought-leader in yourindustry?

creating products from your own IP?

publishing your book?

presenting as a key note speaker?


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As an entrepreneur youprobably know that

before you can createloyalty you must first getnoticed.

How do you do that?

By showing yourcustomers who you areand what you stand for.

Tell that brand story

powerfully andconsistently and in timeyou will build

brand trust.Richard Jones

www.richpresenter.com.au
http://www.richpresenter.com.au/http://www.richpresenter.com.au/


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Get ready

If youre a business owner embarking into thought-leadership

territory, then you are about to take an exciting journey throughmany significant moments.


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Your milestones

Just like the Romans, you are embarking on a journey that will be

marked by many significant moments. These milestones will

acknowledge the hard work that has came before, show what youve

created and create a path for your customers to follow.


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Your milestone momentspresent the perfect opportunity

to position yourself

as a serious contender

in your industry.


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Your businessis unique.

Your milestoneswill be too.

What might yours be?


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#1 PortraitsNow is the time

to tell the world

Ive arrived.

Create authentic portraits that

reflect the real you and unlock the

hearts and minds of your

customers.

3 steps to capturing your

greatness:

1. BEFORE Articulate your

brand to establish the right

elements

2. DURING Generate natural

poses and genuine

expressions

3. AFTER Beautifully polish your

portraits to make you shine

Tip: every pixel counts

Rosemary Shapiro-Liu

www.triplewin.com.au
http://triplewin.com.au/http://triplewin.com.au/


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#2 TeamThe lifeblood of your enterprise is in

team chemistry. Your customers are

curious so shine a spotlight on the

behind-the-scenes magic.

Team images articulate:

your company culture though

unique team dynamics andconnections

how your team supports your

purpose, values and aspirations

that your enterprise is active,

vibrant and progressive

that your vision is gaining

traction

Tip:fly-on-the-wall with no

interruptions works best for

capturing real life moments

ThinkPlaceTeam Day, Canberra

www.thinkplace.com.au
http://www.thinkplace.com.au/http://www.thinkplace.com.au/


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#3 ProductAnnouncing a new product is the

perfect time to celebrate and share

your brand story by capturing the

life that lives around your product.

Your photographer realises your

vision through collaborative

interaction and direction:

a beautifully lit, composed and

timed image that captures

audience imagination is worth

far more than ten average ones

a business comprises of many

elements each image should

deliver a singular, strong

message

post-production treatment

should be in keeping with your

brand feel

Tip:pass every image through your

brand litmus test- if in doubt,

throw it out

Yarrh Wines, Murrumbatemanwww.yarrhwines.com.au
http://www.yarrhwines.com.au/http://www.yarrhwines.com.au/


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#4 BookYour book launch event is a great

marketing story to share across

social and traditional media.

This is a rare event:

your social media followers willwant to see what happened and

share the celebration with you

this is a chance to capture you

alongside key figures in your

industry who support your book

high quality images show that

you are serious about your

business, your book and your

profile

professional photographers are

skilled in camera technicals,

composition and decisive-

moment

Tip:quality over quantity

Kylie BartlettAuthor

www.kyliebartlett.com
http://www.kyliebartlett.com/http://www.kyliebartlett.com/


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#5 KeynoteKeynote speaking

is about demonstrating

your thought-leadership.

On-stage images:

show you in the spotlight and

walking your walk add credibility to your public

speaking rates

should be added to your

speakers Kit on your website for

quick download by journalists

provide a credibility dimension

to your brand story

can be easily shared online in

social media

Tip:you get what you pay for

Sally Arnold Author

Lunch meeting for Lady Mayoress Committee

Melbourne Town Hall

www.creatingencores.co
http://www.creatingencores.co/http://www.creatingencores.co/


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.

known as Photoshopping,

post-production involves

individual assessment of each

image and making careful

adjustments to brightness,contrast, skin retouching, etc.

the goal is to create a

collection of images that

visually sit well with your

brand styling and colours

if your branded collateral is

not yet created, then

photography is recommended

first to provide the bedrock for

your designer to work from

here you see the image before

and afterit has had 345

independent post-production

decisions applied to it

About post-production

Maria Simonelli, Author

www.sweetspotcareers.com.au

Post-production means refining

your images to a polished

and professional standard

to make you shine.
http://www.sweetspotcareers.com.au/http://www.sweetspotcareers.com.au/http://www.sweetspotcareers.com.au/http://www.sweetspotcareers.com.au/


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How to choose

the rightphotographer

look for the Australian Institute of ProfessionalPhotography logo or visit www.aipp.com.auand search for suitable photographers by topic

check your chosen photographers credentials

and past work photographers shoot a body of raw images and

their service will include image selection beware if they send you to an online imagegallery and leave you to your own devices

ensure your photographer includes post-production service in their fee structure

images should be provided in formats suitable

for web and print copyright is automatically assigned to the

photographer under Australian Copyright lawand as the client you buy the rights to use theimages

images can be released under license withterritory and time limits, or you may buy thepictures outright - ask your photographerabout their terms of usage
http://www.aipp.com.au/http://www.aipp.com.au/


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Why me?

Im considered an expert in the photo industry, and have

authored Memories at your fingertips organise your

digital photos like a pro

Im an award winning member of the Australian Institute of

Professional Photography (AIPP)

I have a BA (Commercial Art) photography degree from

RMIT University

I capture journeys in professional life by focusing on

milestone moments and I understand the importance of

capturing the real you

being a good photographer is like a good cocktail - one part

technical, one part creative, one part interpersonal

Ive worked with freelancers, entrepreneurs, business

authors and small business owners since 2010

Ive photographed industries including finance, design,

property, consulting, food, hospitality, beauty and health

Who is Beth?
http://aipp.com.au/app/626/beth-jenningshttp://aipp.com.au/app/626/beth-jennings


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Happy folk

Thanks Beth, I LOVE them! I had such a fun

afternoon and cant wait to see them bring my

new business to life.

Natasha Vanzettiwww.natashavanzetti.com.au

The images look great. I think Beth has captured

all the elements well. The results are clean and

crisp and portray the brand story. Just what we

needed.

Fiona McGregor Yarrh Wineswww.yarrhwines.com.au
http://www.natashavanzetti.com.au/http://www.yarrhwines.com.au/http://www.yarrhwines.com.au/http://www.natashavanzetti.com.au/


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I had the great pleasure of working with the

ever talented Beth Jennings on my Friends with

Benefits book launch. To me, my book launch

was like giving birth to a new baby and I wasn't

going to trust this all-important-role of capturing

my magical moments with just anyone, I wantedthe best so I had to hire the best and that was

Beth Jennings. Beth has this uncanny knack of

snapping her camera just at the right moment,

where the photo literally paints a thousand

words.

If only the best will do for you, then look no

further than Beth Jennings!

Kylie Bartlett

www.kyliebartlett.com

Beth Jennings has helped me put together a

high level stand out series of photographs for my

professional imagine and brand. I have used

these shots on my website and for publicity, as

an author, speaker and executive coach. Bethcreates the highest quality images for me which

are essential in authenticating the Creating

Encores brand to national and global

organisations and individuals. Thank you Beth.

Sally ArnoldDirector

www.creatingencores.co
http://www.kyliebartlett.com/http://www.creatingencores.co/http://www.creatingencores.co/http://www.kyliebartlett.com/


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Where to next?First, some planning.

1. Answer the following:

What do you do, and why do you do it?

List ten adjectives to describe you personally/your business/your brand/your essence.

Is your company branding current or will it be changed? What is your current URL?

Describe your typical client and your ultimate client that youd love to service for the current year.

Why do you think people love to do business with you?

How do you want your business to be portrayed in your photos?

2. Which milestone moment is coming up?

3. If youd like Beth to capture your journey, give her a ring: 0450 692 599

five ways to stand out in your industry by beth jennings

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