fivestars loyalty automation overview
DESCRIPTION
FiveStars gives you everything you need to easily acquire, grow, and retain your customer base.TRANSCRIPT
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FiveStars Loyalty Automation Platform
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• Get your customers to come back more frequently
(average is 20% increase)
• Encourage customers to spend more per visit
• Turn your customers into social media advocates
• Provide powerful automated tools for ongoing
customer engagement after the sale
• Use simple technology that every customer
understands
What FiveStars can do for you !
Retailers with loyalty programs, on average, are 88% more profitable than competitors who do not. DELOITTE RESEARCH SURVEY
We all know that loyalty is critical
Customer loyalty is the single most important driver of growth and profitability. HARVARD BUSINESS REVIEW
With the rise of mobile and social, loyalty drives amplified word-of-mouth and natural customer acquisition.
Why does loyalty matter? !
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Paper punch cards
are messy, prone to fraud, and offer no tracking
Smart phone apps
are not yet worth the time—10% usage at best—and make
many of your customers feel alienated
Store-branded cards from POS vendors are the worst of all worlds
antiquated, disconnected from email and social media, and are completely overpriced
Fortune 500s spend millions per year
But developing an effective program is challenging
because they know a well-executed program is extremely profitable !
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In-Store Experience Attractive Rewards Ongoing Engagement
• Great products and staff
• Personalized service
• Customer appreciation
• Fast lines
• Multiple reward options
• Perceived value
• Spend-based points
• Bonus opportunities
• Segment customers
• Multi-channel delivery
• Automated notifications
• Social media integration
Loyalty has multiple dimensions
• Customer information right on the POS
• Never slow down your line
• Built in fraud control
Point-of-Sale Relationship Manager
FiveStars Card
Merchant Toolkit
FIVESTARS LOYALTY AUTOMATION PLATFORM We take care of everything
• Simple technology everyone can use
• Impossible to lose
• Hundreds of thousands
of card members
• Simple customer segmentation
• Text message & email campaigns
• Social media integration
We are pioneering loyalty automation
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NAME & PHONE NUMBER
HOW CLOSE THEY ARE TO A REWARD
WHEN IT’S THEIR BIRTHDAY
ANY OTHER INFO ABOUT YOUR CUSTOMERS OF CHOICE
INSTANTLY KNOW YOUR CUSTOMERS’ INFORMATION.
Improve your in-store customer experience
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Engage customers after the sale
Talk to your customers when they want, how they want, about what they want.
Engage your customers after the sale
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Buy 10 subs, get one free!
Spend $100 on stationary, get
$5 off!
10 Points = Free Coffee 20 Points = Free Sandwich
50% off every 5th visit
$20 MINIMUM
We customize programs for every business
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Who can participate?
EVERYONE Smartphone users that
download the app
Avg Users/store 500+ 50-150
Data VISITS TRANSACTION VALUE
SKU DATA Visits
Integration with POS? YES None – separate device (Phone or iPad)
Customer Interacts with...
iPad YOUR EMPLOYEE
&
We stand out from the competition
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We get great feedback from our customers
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We are co-founded by loyalty experts
Fixed Income Analyst at AVM (Global Macro Hedge Fund)
UPenn M&T program as Magna Cum Laude
Rated #1 in group at Goldman Sachs (FIG Investment Banking)
3 degrees in 4 years at UC Berkeley. CFA
Advised industry-leading Fortune 500 brands on customer engagement and loyalty
Clients include the largest department store chain in the US and a $25 billion CPG conglomerate
Awarded rating of “Distinctive” at McKinsey (top 5 of 100 in nation)
Victor Ho CEO, Co-founder
Matt Doka CPO, Co-founder
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We have an all-star team
Built AT&Ti to 600 reps and $144M in revenue over 5 years
Experience running outside sales, call centers, and sales training
Global Head of SMB Marketing at Facebook
Head of Acquisition Marketing, APAC at Google
CTO and Co-founder at InciteBot (YC ‘08)
Technical lead at LOOKBOOK.nu (grew to 4.5M uniques/mo., $1M+ annual revenue)
CS + Econ double at Cal
Led design for iBooks and Compressor at Apple
14 years of experience designing media editing apps, electronic medical records, corporate identities, and print
Lead Scientist at Cal (led project mapping the human brain!)
Postgrad Mathematics Lecturer (King’s College London)
Neural Computation Lecturer (Cal)
Ph.D., Neuroscience Ph.D., Theoretical Physics M.A., Mathematics
Patrick Eastburn Sales
Kilian Koepsell Software
Jingsong Wang Web
Chris Luo Marketing
Melissa Hajj Design
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We’re backed by leading Silicon Valley investors
Technology
Local
Institutional
Chamath Palihapitiya - SVP of Growth and Mobile Facebook Vince Monical - Emerging Platforms Google, Benchmark EIR
Jason Whitt - SVP of Corporate Development Reach Local Eric Stein - Local Markets Google, EVP of Digital Strategy Epsilon Jake Winebaum - CEO Business.com,!Founder eCompanies
Peter Nieh - Lightspeed Venture Partners David Chao + Jason Krikorian - Doll Capital Management Raj Kapoor - Mayfield Fund Start Fund - SV Angel & Yuri Milner