WWW.FIFA.COM/FIWC

strUctUre aVailable

são paUlo, sp

atriUm shopping eldorado - 500 m2

> game arena with 12 stations + 24 sony lcd screens

> warm Up area with fiVe stations games

> mini stadiUm

> oUrocard Visa area

> commUnication pieces

> team of 120 professionals working with

game arena 1:

> eqUipped area with 12 stations> sony 24 lcd screens> 12 playstation consoles

warm Up area:

> eqUipped area with 5 stations> 5 sony lcd screens> 5 playstation consoles

game arena andwarm Up area:

eqUipped with:

> lighting for eVening actiVities

> soUnd system and dJ

> backdrop to the sponsors

mini stadiUm:

> 15 secUrity> 30 staffs> 25 referees> 5 sports coordinators> 15 receptionists> 5 electrical technicians (soUnd and light) > 13 prodUction assistants> 10 cleaning staff> 2 speakers> 1 dJ

total of 120 persons inVolVed in the organization of fiwc 2011 - latin american stage.

team work:

01 > t-shirt oUrocard Visa player02 > t-shirt oUrocard Visa staff03 > t-shirt adidas oUrocard Visa to the champion04 > field plate05 > commUnication banner on the roof06 > player’s credential07 > display for consoles

commUnication pieces: 01

02 03

04

06 07

05

01

02 03

04 05

06 07

01 > backdrop02 > panel for teleVisions03 > resUlts board04 > oUrocard Visa card award05 > trophy for champion, 2nd e 3th places06 > oUrocard Visa area07 > oUrocard Visa blimp

commUnication pieces:

competition

may 28th, 2011 - satUrday

> 400 registered competitors (100% increase compared to 2010) for the qUalifying stage

may 29th, 2011 - sUnday

> grand final and awards ceremony

> opening the gates at 10 a.m. for registration latin american stage - brazil fiwc 2011

> 400 registered competitors

registration:

> qUalifier

> finals with a lot of Vibration of the players

championship:

> decision conVeyed on screen, with great aUdience

> a lot of expectation in the crowd

> Joy and excitement marked the title of the brazilian gUstaVo, JUst 15 years

final:

champion:> gUstaVo nascimento> award of r$1.200,00

2nd place:> alessandro marco rosini> award of r$800,00

3th place:> felipe aUgUsto de moUra martins> award of r$600,00

> oUrocard award sponsored by Visa

awards:

entertainment

> freestyle show

> warm Up area

> big screen

pUblic on-site:

satUrday, may 28th, 2011 from 10h a.m. to 7h p.m.> 7.000 people rotating

sUnday, may 29th, 2011 from 1h p.m. to 8h p.m.> 5.000 people rotating

total of 12 thoUsand rotary dUring the eVent.

> mixtUre of skill, techniqUe and brazilian swing

> play and giVeaways

> interaction with the aUdience at the mall

> real and VirtUal football

freestyle show:

warm Up area> warm Up area with pUblic participation

big screen> presentation of Videos and game rUles> friendlies match between the aUdience on the big screen> skill in VirtUal football> challenges to the press> grand final

entertainment games:

actiVations:

> cUstom card gift: making more than 2,000 cards

> photographic totem: send photos to 550 participants

oUrocard Visa area

dUring the eVent, we offer to the participants the opportUnity to personalize a gift with yoUr oUrocard Visa photo.

this gift made reference to a oUrocard Visa prodUct and had oVer 2,000 people participate in the action dUring the two day eVent.

cUstom card gift:

we offer all participants of the eVent simUlation of a personalized card oUrocard Visa with the Use of photographic totems with internet connection.

with the aid of promoting the photos were taken and sent to the email of the participants.

this action was taken dUring the eVent by sending 550 pictUres to the participants.

photographic totem:

media and disclosUre

presence of the biggest media Vehicles online and offline of brazil:

> globo esporte> g1> espn brazil> Uol> ig> play tV

> 65 materials

> 34 Vehicles online

> 4 tV stations

> presence of the press dUring the two day eVent

> online total ValUe: $ 45,550.16 (area of 1634 cm2)

> tV total ValUe: $ 88,377.28 (space 1.282s)

> total: $ 133,927.44

> impact total: 36.360.000

media mediachannels channelsimpact impact

tV

tV

tV

tV

rUnning total

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

tV globo - globo esporte

espn - game Up

tV ig

play tV

4 tVs

alfa network

arena tUrbo ig

arte VirtUal fc

bol

casa da informática

clan cobra

copia gratis

de tUdo Um poUco

diário do nordeste

dihitt

egw

folha online

g1 (globo.com)

game console

game total

game tV

game Vicio

games UniVerse

games4gamers

gUiame

5.000.000

3.000.000

1.500.000

1.000.000

10.500.000

50.000

1.100.000

80.000

550.000

100.000

80.000

70.000

50.000

1.200.000

200.000

1.500.000

2.000.000

5.000.000

300.000

150.000

300.000

3.000.000

120.000

80.000

200.000

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

internet

rUnning total

total

hate 404

idg now!

ig

imigrante

kotakU

pc flex

pc world

play tV.com

profissionais ti

tecnologia em doses cUrtas

Uol

Vida UniVersitária

win informat center

34 internet

38 medias

60.000

1.000.000

2.500.000

70.000

350.000

50.000

500.000

300.000

200.000

60.000

4.500.000

80.000

60.000

25.860.000

36.360.000

photos