fjord @webinale in berlin - the dawning age of the mobile internet
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Martin Tägtström, Senior Designer from Fjord Berlin presented a keynote presentation at Webinale in Berlin on the dawning age of the mobile internet.Find out more about fjord at www.fjordnet.comFollow us on twitter @fjordTRANSCRIPT
The Dawning Age of Mobile Internet Martin Tägtström May 31st 2011, Berlin Follow us on Twitter: @Fjord
Hello!
“I’m an interaction designer at a service design company” - Martin Tägtström
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What’s service design?
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In different contexts
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For different purposes
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In different forms
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When you really notice it
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Behind the scenes
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Interaction design
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For digital services
Approach
Mobile internet is huge
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Three factors
History
The White Rabbit put on his spectacles. "Where shall I begin, please your Majesty?" he asked. "Begin at the beginning," the King said gravely, "and go on till you come to the end: then stop.” – Lewis Carroll
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Birth of internet
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Web1.0 / WAP
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Lesson learned
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Web 2.0
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Mobile internet
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Not there yet
Source: Pinch media
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Let’s change this
Source: Pinch media
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Paid applications
Source: Pinch media
Some things to consider
High level
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1. It’s about people
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2. Technology is your tool
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3. Connect people
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4. Engage others early
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5. Be humble
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6. Be brave
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7. Don’t think you’re done
Design
Attract, Delight, Retain
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User centered design
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Design driven process
Divergent thinking: Ideate, branch off, broaden ideas. Convergent thinking: Evaluate, narrow down, create a focus, define.
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Navigation and Hierarchy
Create a clear information architecture Avoid loops Be predictable Align with framework
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Page structure
Consider Fitts’ law Design with gestures Take advantage of accessibility features Tap should lead to action
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Delight through visual design
Delight the user Know the framework Test your designs on the real screen Test your designs in real context
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Online specific
Any app can be online
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Don’t forget
Support offline use Consider roaming cases All users do not have a data plan
Atomisation
“Atoms, Not Apps, Will Power the Next-Gen Phones” - Christian Lindholm
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Is there any hope for apps?
Source: Pinch media
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3rd party task
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Native task
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APIs
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Atoms, not apps
Tack! [email protected] www.fjordnet.com Follow us on Twitter: @Fjord