flagahero ux building experience

33
And Then I SAW Now I am a Believer!

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Sharing the story of FlagAHero and how the team built up the site from zero UX experiences, the challenges they faced and the mistakes they have made. Visit http://www.flagahero.com

TRANSCRIPT

Page 1: FlagAHero UX Building Experience

And Then I SAW

Now I am a Believer!

Page 2: FlagAHero UX Building Experience

Ken Toh Co-Founder & CEO Solution Architect

FlagAHero

ideas Inc 2012 Top Incubation Award

Page 3: FlagAHero UX Building Experience

Ken Toh Co-Founder & CEO Solution Architect

FlagAHero ZERO

UX EXPERIENCE

Page 4: FlagAHero UX Building Experience

Yumi Wong Co- Founder & COO

Graphic Design FlagAHero

ZERO

UX EXPERIENCE

Page 5: FlagAHero UX Building Experience

What is

UX EXPERIENCE

Page 6: FlagAHero UX Building Experience

WE THOUGHT IS JUST GRAPHICAL DESIGNS

Page 7: FlagAHero UX Building Experience

GRAPHICAL DESIGNS.

INFORMATION ARCHITECTURE.

INTERACTION DESIGNS.

USABILITY STUDIES.

REQUIREMENT RESEARCH.

MARKETING STRATEGY.

AND MANY MORE….

Page 8: FlagAHero UX Building Experience

UX CHALLENGES RIGHT FROM THE START

Page 9: FlagAHero UX Building Experience

An unique game-changing marketplace, FlagAHero brings about conveniences for

people for finding assistance for services within their own communities yet most importantly,

with a strong sense of human touch and engagement.

With a good hybrid of gamification and crowdsourcing elements,

FlagAHero aims to be the next generation global marketplace for services which in the process,

drive to create new exciting possibilities in the way people buy and sell services.

Page 10: FlagAHero UX Building Experience

Challenge #1

FUN + RELIABILITY ???

Page 11: FlagAHero UX Building Experience

Challenge #2

Difference in design preferences

Minimalist Approach

Carnival Approach

Page 12: FlagAHero UX Building Experience

Challenge #3

COMPLEXITY IN BUSINESS MODEL

Help one another

Help one another

Page 13: FlagAHero UX Building Experience

Challenge #3

COMPLEXITY IN BUSINESS MODEL

Professional Company Professional Company Professional Company

Buy Services Buy Services Buy Services

Help one another

Help one another

Page 14: FlagAHero UX Building Experience

Challenge #3

COMPLEXITY IN BUSINESS MODEL

Professional Company Professional Company Professional Company

Buy Services

Buy Services

Buy Services

Help one another

Help one another

Buy Services

Buy Services

Page 15: FlagAHero UX Building Experience

Challenge #4

Comprehensiveness vs Convenience

Page 16: FlagAHero UX Building Experience

#1 MISTAKE

WE DIDN’T SEEK USERS’ FEEDBACK ON THEIR PREFERENCES

Page 17: FlagAHero UX Building Experience

#2 MISTAKE

WE DIDN’T BUILD FLAGAHERO BASED ON

ANY PRE-EXISITING HTML5 FRAMEWORK

Page 18: FlagAHero UX Building Experience

Heroes Central

My Dashboard Message (1) Log out

My Pic

Sign in

Welcome Ken Toh!

View Profile

Hero You have bid for a Flag raised by Jojo Anne

My Activity

Hero Alvin has rewarded you with credits and Hero Points for helping!

Flagger 1 new hero responded to your flag “Walk my dog on Sunday”.

See More

Credit: S$1,300.00 Buy Credits Convert to cash!

Badges Owned: 3

Hero Level: Young Hero

Flagger Level: Noob Flagger

345 Hero Points:

Flagger Points: 5

Raised Flags: 1

Completed Flags: 32

Flagger

Hero

Raise a Flag!

What I have Flagged (12)

4 Flags are open and waiting for you to assign a hero

2 Flags waiting for heroes to do and mark completed

6 Flags has been marked completed by your assigned heroes and pending your review and closure

Browse Flags

My Hero To-Do List (5) 4 Flags are waiting for you to accept

1 Flag is waiting for you to do and mark completed

All | Flagger | Hero

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#3 MISTAKE

WE NEGLECT NAVIGATION AND USER INFORMATION SEEKING BEHAVIOUR

Page 29: FlagAHero UX Building Experience

#4 MISTAKE

WE NEGLECT MOBILE USERS !

Page 30: FlagAHero UX Building Experience
Page 31: FlagAHero UX Building Experience

USER FEEDBACKS

FEEL DATED TOO COMPLEX TOO CARTOONISH?

Page 32: FlagAHero UX Building Experience

WHAT WE WILL DO

BUILT IN HTML5 RESPONSIVE SITE SEEK EARLY USER FEEDBACK, DO CARD SORTING EXERCISE

TEST WITH MOBILE AND PC

ENGAGE AN UX EXPERT OR START LEARNING

KEEP VALIDATING WITH CONSTANT USABILITY TESTS

Page 33: FlagAHero UX Building Experience

WHAT NEXT?

FIND OUR UX EXPERT HERO START OBTAINING USER FEEDBACKS