flame case study
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TRANSCRIPT
![Page 1: FLAME Case Study](https://reader035.vdocument.in/reader035/viewer/2022081414/54b862ce4a7959016f8b459b/html5/thumbnails/1.jpg)
FLAME ON DIGITAL MEDIA
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Social Media Mandate• To create engagement and fan acquisition for FLAME
on Social Media Platforms• Generating a buzz about the institute on the online
media• Eventually increase the no. of admission related
queries for the institute
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HOW WE LEVERAGED FACEBOOK
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Content & Engagement
Admission DetailsAdmission Details
Faculty NewsFaculty News
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Content & Engagement
Promoting Website Features
Promoting Website Features
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Content & Engagement
Internship Programs Internship Programs
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Content & Engagement
Promoting Infrastructure
Promoting Infrastructure
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Special Features
Have you been there?Have you been there?
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Special Features
What’s on their mind?What’s on their mind?
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Special Features
Who’s ThisWho’s This
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Customer Feedback and Connect
Fan AppreciationFan Appreciation
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Know Your FLAME Contest
• The contest got a good start with an average of 4 participants for the first 6 questions.
• The maximum no. of participants were either alumnus or a part of FLAME.
• Total No. of Unique Participants: 25
• Total No. of Contest Tab Views: 1,850
• Winner: Ranjit Deshmukh with 11 correct answers
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Know Your FLAME Contest
Tabs for Non-FansTabs for Non-Fans
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Know Your FLAME Contest
Contest TabContest Tab
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Know Your FLAME Contest
Detailed updates for the answers highlighting their significance in
FLAME Campus
Detailed updates for the answers highlighting their significance in
FLAME Campus
Update announcing the winner
Update announcing the winner
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TWITTER OPTIMIZATION
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#OnMyBookShelf• #OnMyBookShelf was used to promote the visibility of the brand• Followers were encouraged to tweet with the #Tag• The #Tag was readily accepted by the twitter audience• Following points reflect the success of the activity
• Trending No.1 in Mumbai on Trendsmap Breaking #Tags• Trending no. 2 in Mumbai in top 10 trending topics• Trending no. 6 in Ahmedabad and Chennai in top 10 trending
topics• A total of 766 Tweets using the #Tag #OnMyBookShelf• An increase of 15 followers in just 3 hours
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#OnMyBookShelf
A total of 766 Tweets using the #tagA total of 766 Tweets using the #tag
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#OnMyBookShelf
Positive Tweets for the #TagPositive Tweets for the #Tag
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#OnMyBookShelf
Trending No. 2 in MumbaiTrending No. 2 in Mumbai
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Interaction on Twitter
Replies and Conversation with followersReplies and Conversation with followers
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Attending Queries
Facebook QueriesFacebook Queries
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Attending Queries
Twitter QueriesTwitter Queries
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OUTCOME & SUCCESS
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From where we took the brand ahead
• Facebook page with 3432 likes• Frequency of updates was negligible• Zero engagement • 50+ followers on Twitter
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SOCIAL MEDIA INSIGHTS
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THANK YOU