DIGITAL & SOCIAL MEDIA MARKETING

Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.2

In This Presentation

• Flarepath Overview: End-to-end Digital

• Value Proposition: Customized Digital Solutions to engage with customers and prospects

• Service Offering

• Notable Portfolio: List of Clients and Partners

• Sample Success Stories

• Creative Showcase

• Management Team

• Contact Information

Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.3

Flarepath Overview

• Flarepath is a Digital and Social Media solutions company

• Official Facebook Media Partner

• 4 offices across Mumbai, Bangalore and Cupertino

• We work with Global brands, directly and thru their agencies as partners

• We share strategic relationship with a premier Marketing Knowledge provider in the US

• Part of Nexsales Solutions, a Sales & Marketing 2.0 firm focused on a B2B practice with Fortune 1000 clients

Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.4

End-to-end Digital Solutions

• Social media content & marketing solutions (Web, Blogs, LinkedIn, Twitter, Facebook, Google+)

• Premium & marketplace Facebook Media

• Digital Media planning and buying

• Mobile and web applications

• Web design & development

Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.5

Diverse And Global Experience

• Senior management team with:

– 100+ man-years of experience Media, Marketing, Advertising & Consulting

– Strategic brand building and management

– Branded content strategy and production

– B2B sales and marketing

– Financial services including insurance and mortgages

– Lifestyle and entertainment

– Premium and super-premium brands

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FLAREPATH VALUE PROPOSITION

Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.7

Customized Digital And Social Media Solutions

We identify your target audience, track their online presence and connect withthem to build a long-term relationship that translates to measurable results.

DISCOVERY CONVERSATION NURTURING

• Web Development

• Search Engine

Optimization

• Search Engine Marketing

• Social media platforms

• Blogs

• Forums & Communities

• Advocacy

• Social media platforms

• Podcasts, screencasts

• White papers & ‘expert’

content

Prospects

You

Competitors

engage qualifyneed convert

Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.8

The Flarepath Advantage

• All our clients deeply benefit from:

– Strategic and creative marketing solutions that impact their business

– Content-driven solutions to engage prospects and customers

– Technology-led solutions to leverage the most out of the digital platforms

– Access to a young and dynamic team of digital natives who understand new and relevant social media platforms

– Analytics and technology that helps measure campaign success

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FLAREPATH SERVICE OFFERING

Skill Internal External

Social Media

Social Media Strategy

Reputation Management & Tracking

Community Management

Influencer Advocacy

Liveblogging/Tweeting

Social Media Profile Management

Media & Optimization

Facebook Advertising

Media Planning

Media Buying

Content Seeding

SEO

We are an Official Facebook Media Partner

Complete Partial

Skill Internal External

Development

Social Applications

Mobile Applications

Website Applications

Website Development

Content

Video Content Creation

Multi-Lingual Content Creation

Content Curation/Scraping

Blog Management

A Satisfied Customer Base

PARTNERS

SMM CLIENTS

MEDIA CLIENTS

TAIWAN INDIATRADE ASSOCIATION

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QUANTITATIVE RESULTS

Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.14

Community Building through Facebook Media Ads

ClientCommunity Growth (No. of Facebook Fans)

Campaign Duration

Smirnoff 250,000 3 Month

Movies Now 500,000 5 Month

Zee Trendz 40,000 15 Days

Zee Khana Khazana 40,000 15 Days

Channel [V] 500,000 Views (Website) 1 Month

Star Plus (Masterchef) 100,000 5 Days

IDBI 1,50,000 1 Month

Airtel 50,000 2 Days

Sony Music 75,000 20 Days

Captain Morgan 50,000 2 Month

Lifecell 50,000 1 Month

ET Now 100,000 1 Month

Johnnie Walker 100,000 2 Month

25MMACTIVE USERS IN INDIA

Target

Optimize

Advertise

Measure

Demographics

Interests

Behavioral

Cost per Acquisition

Clicks

Conversions

Sponsored Stories

Marketplace Ads

Premium Ads

Off-site Clicks

On Page Conversion

Application / Game Installs

We Are An Official Facebook Ads Partner

Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.16

Community Building Through Social Media Marketing

Client Community Growth (No. of Facebook Fans)

Diesel 300,000

Timberland 20,000

Tron Legacy (Movie) - Walt Disney 13,964

Zee Cafe 112,056

Zee Studio 100,000

Movies Now 500,019

NH7 81,604

Force (Movie) - Fox Star 84,471

Don 2 (Movie) 294,819

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SUCCESS STORIES

India’s biggest music festival leverages digital solutions and innovative campaigns to generate buzz and sell tickets

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Second year for the property, very small base to start with

Niche TG for the brand, required conversion to broader TG

Generating buzz and interaction to sell tickets digitally than regular on-ground distribution

Engaged influencers and consumers on Facebook and Twitter via innovative campaigns and conversations

Influencer outreach to amplify presence and buzz in the online space

Drove leads to their website to buy tickets for the festival

Sold out event, the only form of media used for sales was SMM

Interactive Twitter hash-tags trended nationally and world wide

Two of the main campaigns went viral i.e. Gone In November (Profile picture change) and Letter of leave (Corporate interaction activity)

PROBLEM SOLUTION RESULTS

Solutions Offered:Social Media, Content &

Innovation, Social Commerce

CASE STUDY: BACARDI NH7 WEEKENDER

India’s biggest music festival leverages digital solutions and innovative campaigns to generate buzz and sell tickets

Trending Topics on Twitter

Gone In November Campaign On Facebook

Leading global lifestyle brand leverages digital solutions to launch and generate buzz

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The brand’s target audiences are a fragmented group

Brand DNA was unknown and undiscovered by the consumers

Not enough noise and buzz around the brand now being available in India

Engaged consumers on Facebook and Twitter via applications, contests and content

Influencer outreach to amplify presence and buzz in the online space

Drove footfalls to store via online tactics during sale event

Fastest growing & most engaged country on the global Facebook page

Application developed for campaign accessed by over 500K fans globally

Drove over 800 footfalls to the store via an online integrated campaign in 9 hours of sale period spanning over 3 days

National trending topic thrice on Twitter

PROBLEM SOLUTION RESULTS

Solutions Offered:Social Media, Content &

Innovation

CASE STUDY: DIESEL

Leading global lifestyle brand leverages digital solutions to launch and generate buzz

DIESEL India fanpage on Facebook

User interaction and engagement through Facebook app/game

Diesel India on Twitter

Engagement and community build on Twitter

Hollywood blockbuster leverages social media to build a strong community of fans

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Hollywood blockbuster, well known to audiences in the US, releases with a low awareness of prequel and storyline relevance

Limited marketing time between start of campaign and release of movie

Finding the evangelists of the movie or similar movies

Focused high-quality conversations attracted the highest quality of fans of the franchise, which formed the core community

Influencer outreach to amplify presence and buzz in the online space

Ran viral contests on Facebook to generate buzz: approx 800K eyeballs at no extra cost

Better performance than ALL other benchmarked international TRON FB pages; over 12000 fans added

Tron Preview Night was the most spoken topic (was Trending) in Mumbai on Twitter

The Youtube channel breaking into the top 70 most-viewed channels in India

PROBLEM SOLUTION RESULTS

Solutions Offered:Social Media

CASE STUDY: TRON LEGACY

Hollywood blockbuster leverages social media to build a strong community of fans

Tron India Ticket Together Tab

Tron trending in locally on two different occasions

New York’s high fashion footwear brand creates Influencers at its India debut

High fashion American shoe brand with a very American philosophy looking for a connect in a competitive shoe market

Draw attention at the launch doing something different

Latched on to the existent Big Headed girl campaign by going onground shooting party pics and uploading them at the venue by enlarging a person’s head.

Influencer outreach to invite to party

Live posting of created images on Facebook page with Steve Madden branding and tagging party-goers

Partygoers saw pictures of themselves displayed on a screen at the party creating instant conversation

Influencers live tweeted the party creating buzz on Twitter

Further uploading and tagging led to many celebrity shares and interaction on Facebook

Influencers used these images as their profile pictures

PROBLEM SOLUTION RESULTS

Solutions Offered:Social Media, On

ground

CASE STUDY: STEVE MADDEN

New York’s high fashion footwear brand creates Influencers at its India debut

Steve Madden Launch Party Activity

National News wants to create brand affinity and engagement with youth demographic

Times Now wanted to reach out to the youth demographic where they were traditionally week

They created an on-air property called Youth Debates

The objective was to create Awareness online about the show, and then get a deeper involvement with the show in keeping with its spirit

Facebook page is the backbone of the campaign with additional support from Twitter

We go on ground to colleges and their hangouts, shoot one-minute videos of students giving their opinions on current topics such as terrorism, reservations, corruption etcUpload the videos on the Facebook page and encourage discussion

Received an overwhelming response. 12000 fans in 4 weeks. Collected 300 videos in 5 days at 15 colleges making 2400 connections

Obtained 8000 comments, averaging 8000 impressions per post with a feedback rate of 1.4% with over half-a-million view

PROBLEM SOLUTION RESULTS

Solutions Offered:Content, Social Media

CASE STUDY: TIMES NOW YOUTH DEBATES

National News wants to create brand affinity and engagement with youth demographic

800 User Generated Videos were uploaded and discussed upon

High Interaction on the posts

National chapter of a global technology/design conference drives registration and generates awareness

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The conference organizers wished to reach out to key influencers and decision makers from various industries

Their audiences were fragmented, so reaching them was a challenge

Recruiting speakers and gathering recommendations via social media was a key objective

Leveraged various social media platforms like Twitter and LinkedIn to profile, indentify and connect with influencers

Leveraged social platforms to build high levels of engagement with potential customers via high quality content

The event was oversold within the first week of ticket sales

Recruited 2 key speakers for the event

Event was most talked about (Trending) topic on Twitter for over 2 hours during the event

PROBLEM SOLUTION RESULTS

Solutions Offered:Content, Social Media

CASE STUDY: TEDxGateway

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CREATIVE SHOWCASE

Facebook Game: No Ordinary Family (TV Show)

A 4-in-1 game that showcases key superpowers of each of the characters of ‘No Ordinary Family’ , a show on Zee Café.

Seen here (left) is a puzzle game and (right) is a shooting game.

Over 120K game plays in 4 weeks of activity.

Facebook Game: Diesel Sneakers Campaign (Not made for running, made for kicking ass)

As part of their sneaker campaign, we developed a Facebook game that let users choose a friend and kick their ass.

The game was time at 47 seconds and leader board decided winners.

Over 800K asses were kicked in less than a month.

After its success in India, the game was migrated to Diesel international Facebook page.

Facebook Application: Green Turn for Zee Café

A Facebook Application that allows users to grow a virtual plant with the help of their friends, which in turn, causes a real actionable result – Zee Café sows a plant for them.

Over 3000 unique users participated in less than 3 weeks.

A total exposure of over 120K Facebook users.

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MANAGEMENT TEAM

Confidential; not to be relied on by any 3rd party without Flarepath’s prior written consent.34

Management team with an extensive global experience in sales, marketing & consulting

• Milap Shah, Founder & CEO

– 12 years of global management consulting and outsourcing experience

– Former Asia head – Global eProcure, founded operations and grew revenues 7X

– Consulting at Accenture: Deutsche Bank, Shell, BASF; built delivery center network

• Saurabh Kanwar, President Flarepath

– 14 years of brand development, communication, content and media experience across MTV, Walt Disney, JWT, Star – Channel [v]

– Part of teams that produced MTV Roadies, [v] Launch Pad, [v] Dare to Date, [v] Get Gorgeous

• Vicky Ganji, Head – Online Media Planning and Buying

– Team of 2 media planners/buyers

– Advertising media planning and buyers, digital behavioral architects & number crunchers

Let us help you reach and engage with your customers online

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Kiran MakhijaManager – Business Development+91 97690 00294kiran.makhija@flarepath.in

Ashwin DravidTeam Lead+91 96194 08108ashwin.dravid@flarepath.in

Mumbai

Bangalore