flash sobre web 2.0 y accesibilidad
TRANSCRIPT
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Web 2.0, Accessibilityand SEO
Scott Gledhillstandardzilla.com
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Search Engine Optimisation
Accessibility
Technology
Problems
Solutions
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Search Engine Optimisation
http://www.flickr.com/photos/csb13/184057163/
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Findability
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Driving Traffic
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Accessibility
http://www.flickr.com/photos/pixelcore/32826662/
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Universal Accessibility
http://www.flickr.com/photos/vogue-qtr/377468651/
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Spiders are Blind
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Similar Ideas
http://www.flickr.com/photos/johanna/75366971/
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Technology
http://www.flickr.com/photos/nouqraz/256661254/
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1999
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2007
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Technology should improve the user experience.
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Multimedia
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Multimedia
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Flash
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Flash
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AJAX
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AJAX
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This all sounds great,but what about search engines?
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This all sounds great,but what about accessibility?
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SEO & Accessibility vs Technology
http://www.flickr.com/photos/ahhyeah/82827656/
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Multimedia
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Multimedia
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Multimedia
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Flash
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Flash
<title>PRMLSCRM - Primal Scream - XTERMINATOR</title>
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AJAX
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HTML
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AJAX
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Javascript
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Solutions
http://www.flickr.com/photos/leadsoup/374510671/
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Is the technology necessary?
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JavaScript must be enabled in order for you to use this website.
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progressive enhancement
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Content
HTML
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Content
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Presentation
CSS
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Presentation
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Behaviour
AJAX
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Behaviour
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ContentContentContent
HTML
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technology should enhance content.
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AJAX
search engines
screen readers consoles
slow connections
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AJAX
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AJAX
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AJAX
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48
Keep it simple
validate forms
email thank you pages
rating systems
voting systems
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sometimes alternatives are necessary
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Flash
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Flash
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Video and Audio
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Video and Audio
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why?
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user
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user
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user
$50,000
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user
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SEO and Accessibility
Understanding Technology
Correct Implementation
Content
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Open Publish - Resources
www.standardzilla.com