flash webinar! conversion goals and tag management
TRANSCRIPT
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FLASH SERIES
Conversion Goals & Tag Management
HOSTED BY: WESLEY LENEAR
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Presenter
• Wesley Lenear– Account Manager at Hanapin
Marketing
– @_Lenear
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Agenda
Conversion Goals• Setting Goals• Creating Goals in AdWords• Creating Goals in Google Analytics• Measuring Goals
Tag Management• What tag managers do• Google Tag Manager benefits• Placing tags in Google Tag Manager• Checking tags
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Conversion Goals
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Conversion Goals
Setting Account Goals
• Decide what do you want to measure• Select a conversion type• Choosing a conversion name• Assign a goal value
Purposes – different types of actions• Content downloads • Service quote inquiries • Varied conversion action values (ROI)
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Conversion Goals
Creating Your Goals
AdWords • Goals can be created within interface• Select from website, app, phone, or import• Define a goal name and value
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Conversion Goals
Creating Your Goals
Google Analytics• Define goal name, set goal id, select goal type• Goals from Analytics can be imported to AdWords
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Conversion Goals
Measuring Goal Performance
• Dimensions Tab
• Tools menu
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Tag Management
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Tag Management
What do tag managers do?
• Streamline the placement of tags onto site pages• Let you set your tag firing rules• Test your tags (events, conversions, etc.)
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Tag Management
Google Tag Manager
Benefits• Place Google and third party tracking tags• Create a container for your domain that can house all
tags for your site• Update and publish tags without making source code
changes
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Tag Management
Google Tag Manager
Tag placement steps
1. Choose tag type2. Configure tag with parameters3. Set firing rules pages
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Tag Management
Google Tag Manager
Checking tag placement
1. Preview & debug mode2. Visit domain the container is
set for in new browser tab3. View summary at bottom of
page to check if tags fire on page
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Conclusion