flashville book final_210x297_small
TRANSCRIPT
the element of surprise
concept for a temporary village
fase 01
BrabantStad 2012 - 2018
concept for a temporaryvillage
Flashville
uitvoerders aanbieders
colophonConcept & design: EdhvCommisioned by: Vrijetijdshuis Brabant
Studenten team
Design Academy Eindhoven:Arthur van de LakenDeesje LamérisFemke Mosch
TU/e Bouwkunde:Ruud van Gool
TU/e Industrial Design:Jurrian Tjeenk Willink
Edhv team:
Remco van de CraatsLeslie FolkerWendy PlompLenneke HeerenBas van RaayBjørn Andreassen Anke MuijsersClaudia Toscano
contentFlashville
chapter one What about flashpackers
chapter two What about BrabantStad
chapter three What about festivals
chapter four What about identity
chapter five Flashville
chapter six The making of
prefaceTourism and leisure are an important pillar of the Brabant economy. Although there is a slight increase in the supply of hotel rooms and bed & breakfasts, that offer still remains focussed on the business market. Besides theEfteling, Brabant lacks icons for short stay. With festivals like Incubate, STRP, Playgrounds, Roadburn and Mundial Brabant wants to attract the market of ‘early adopters’ by focussing on flashpackers: backpackers with a higher budget and a need for comfort. The flashpackers attracted to the above mentioned festivals need housing that meets the demands of a younger generation of leisure consumers.
Vrijetijdshuis Brabant
chapter one
what about flashpackers
flashpacker #1shopper
chapter one
flashpacker #2explorer
chapter one
flashpacker #3professional
chapter one
flashpacker #4culture seeker
chapter one
inspiring examplesThese are a few examples of accomodations that are appealing to flashpackers. These satisfy their needs in seeking thrill and are of addional value to the travel or festival experience.
chapter one
blow upconcepts
cabin concepts
containerconcepts
slum village concepts
chapter one
chapter two
what about BrabantStad
identity
“Noord-Brabant is primarily a land of agriculture and industry peppered with a few pleasant towns.’’
Lonely Planet
chapter two
chapter two
positioning
“BrabantStad, a strong internationalcompetitive andsustainable growingurban network.”
www.brabantstad.nl
Rotterdam/Den Haag Utrecht/AmsterdamSchiphol
Venlo/Duitsland
Maastricht/Belgie
Breda Tilburg
Den Bosch
Eindhoven
Helmond
Breda Tilburg
Girona
Ibiza
London
Madrid
Marseille
Milaan
Pisa
Porto
Rome
Sevilla
Stockholm
Den Bosch
Helmond
Eindhoven
Ambition long term: network in national as wel as international/European cities
chapter two
Ambition middle to long term: urban networkRotterdam/Den Haag Utrecht/Amsterdam
Schiphol
Venlo/Duitsland
Maastricht/Belgie
Breda Tilburg
Den Bosch
Eindhoven
Helmond
Breda Tilburg
Girona
Ibiza
London
Madrid
Marseille
Milaan
Pisa
Porto
Rome
Sevilla
Stockholm
Den Bosch
Helmond
Eindhoven
logistics
ambitioncities
chapter two
goals
1) Balance between urban and green2) Sustainable and climate-proof region3) Economic, cultural and top sports facilities4) Leading knowledge innovative region in Europe5) Internal and external accessibility6) BrabantStad, a strong network
themes
The goals were further developed into six themes, linked to the programs of the province.
These themes are a guidence for the projects implemented in BrabantStad:
1) Beautiful Brabant, attractive cities2) Clean Brabant, green cities3) Dynamic Brabant, cities as motors4) National Perspective Brabant, promising cities5) Accessible Brabant, unlocked cities6) Connecting Brabant, urban links
visual culure & heritage
social innovation
innovativetechnology& design
industrial, heritage,youth, culture & art
inspiration
transformingqualities intoexperiences
goalchapter two
chapter three
what about festivals
the festival future/the future festival
- Changed from an old-fashioned festival into a social organization and a content producer
- Festival moment became a festival process
- Social media and blogs to its supporters on cutting-edge culture
- International guest lectures and curatorships
- In the previous decade the boundary disappeared between consumer and producer as well as between stage and media
- Due to the rise of social media and methods as co-creation, the communication developed from an old fashioned transmitter - receiver pattern to a continuous dialogue between these two
- Producer of artistic value
- The artistic productions are related to local infrastructure as education, civil organisation, industry and environment
http://www.socialfestivalmodel.org
chapter three
loca%es jaarlijks aantal dagen data bezoekers flashpacker proof buiten/binnen Overnach%ng themaBreda Interna%onaal film fes%val 1 loca%e elk jaar 5 dagen 23-‐27 maart Ja + binnen arrangement film en workshops
Graphic design fes%val 5 loca%es om de twee jaar 21 dagen 8-‐30 mei ja + binnen onbekend new mediaBreda Jazz fes%val 18 loca%es elk jaar 4 dagen 2-‐5 juni 250,000 nee buiten/binnen onbekend muziek (jazz)
Den Bosch Bevrijdingsfes%val Brabant 3 loca%es elk jaar 2 dagen 4-‐5 mei nee buiten onbekend muziek (van alles)Boulevard theater 26 loca%es elk jaar 11 dagen 4-‐14 augustus 130,000 ja + buiten/binnen onbekend theaterJazz in Duketown meerdere loca%es elk jaar 4 dagen 10-‐13 juni 150,000 ja + buiten/binnen aanbeveling muziek (jazz)Hip Hop in Duketown 1 loca%e elk jaar 2 dagen 25-‐26 juni ja buiten onbekend muziek (hip hop)City moves 1 loca%e elk jaar 1 dag 11 september ja buiten onbekend muziek (dance)
Helmond Jazz in Catstown meerdere loca%es elk jaar 2 dagen 4-‐5 september nee buiten onbekend muziek (jazz)Impact meerdere loca%es elk jaar 1 dag 11 september nee buiten/binnen onbekend muziek
Eindhoven STRP 1 loca%e elk jaar 11 dagen 18-‐28 november ja + binnen hotel deal kunst & technologieGlow meerdere loca%es elk jaar 8 dagen 6-‐13 november ja + buiten/binnen onbekend licht Dutch Design Week meerdere loca%es elk jaar 11 dagen 20-‐30 oktober 115,000 ja + buiten/binnen onbekend design
Tilburg Mundial 1 loca%e elk jaar 3 dagen 18-‐19 juni 60,000 Ja + buiten camping muziekIncubate 31 loca%es elk jaar 8 dagen 12-‐19 september ja binnen aanbeveling muziek/film/cultuurPlaygrounds 1 loca%e elk jaar 2 dagen 7-‐8 oktober ja + binnen onbekend digital artsInterna%onaal Gipsy fes%val 1 loca%e elk jaar 1 dag 29-‐29 mei ja buiten onbekend muziek/film/cultuur
loca%es jaarlijks aantal dagen data bezoekers flashpacker proof buiten/binnen Overnach%ng themaBreda Interna%onaal film fes%val 1 loca%e elk jaar 5 dagen 23-‐27 maart Ja + binnen arrangement film en workshops
Graphic design fes%val 5 loca%es om de twee jaar 21 dagen 8-‐30 mei ja + binnen onbekend new mediaBreda Jazz fes%val 18 loca%es elk jaar 4 dagen 2-‐5 juni 250,000 nee buiten/binnen onbekend muziek (jazz)
Den Bosch Bevrijdingsfes%val Brabant 3 loca%es elk jaar 2 dagen 4-‐5 mei nee buiten onbekend muziek (van alles)Boulevard theater 26 loca%es elk jaar 11 dagen 4-‐14 augustus 130,000 ja + buiten/binnen onbekend theaterJazz in Duketown meerdere loca%es elk jaar 4 dagen 10-‐13 juni 150,000 ja + buiten/binnen aanbeveling muziek (jazz)Hip Hop in Duketown 1 loca%e elk jaar 2 dagen 25-‐26 juni ja buiten onbekend muziek (hip hop)City moves 1 loca%e elk jaar 1 dag 11 september ja buiten onbekend muziek (dance)
Helmond Jazz in Catstown meerdere loca%es elk jaar 2 dagen 4-‐5 september nee buiten onbekend muziek (jazz)Impact meerdere loca%es elk jaar 1 dag 11 september nee buiten/binnen onbekend muziek
Eindhoven STRP 1 loca%e elk jaar 11 dagen 18-‐28 november ja + binnen hotel deal kunst & technologieGlow meerdere loca%es elk jaar 8 dagen 6-‐13 november ja + buiten/binnen onbekend licht Dutch Design Week meerdere loca%es elk jaar 11 dagen 20-‐30 oktober 115,000 ja + buiten/binnen onbekend design
Tilburg Mundial 1 loca%e elk jaar 3 dagen 18-‐19 juni 60,000 Ja + buiten camping muziekIncubate 31 loca%es elk jaar 8 dagen 12-‐19 september ja binnen aanbeveling muziek/film/cultuurPlaygrounds 1 loca%e elk jaar 2 dagen 7-‐8 oktober ja + binnen onbekend digital artsInterna%onaal Gipsy fes%val 1 loca%e elk jaar 1 dag 29-‐29 mei ja buiten onbekend muziek/film/cultuur
chapter three
multiple day festival
examples of cultural festivals
chapter three
festival scape
rural
urban
Incubate
Theaterfestival Boulevard
STRP
suggested Flashville location Tilburg
suggested Flashville location Eindhoven
suggested Flashville location Den Bosch
chapter three
multiple location festivals
Jazz in Catstown
Graphic Design Festival Breda
suggested Flashville locationHelmond
suggested Flashville location Breda
chapter four
what about identity
connectivity
industry
history
culture
nature
agriculture
chapter four
intertwining identities urban/rural
Here are some results obtained by series of workshops and brainstorms with students of the Technical University Eindhoven and Design Academy Eindhoven. The results are mainly based on industry, agricultural roots and the iconic Catholic church towns. These proposals turn out to be BrabantStad pavilions.
chapter four
chapter four
sustainabilityDuring the brainstorms some concepts were made of sustainable materials and eco friendly solutions for energy. Theoretically it is possible to generate everything needed like hot water, electricity, cooling system and so on.Like a power tower.
power tower
chapter four
mixing iconsIn our effort to comprehend the identity of BrabantStad we started to mix the typologies of the structures that can be found throughout Brabant.
chapter four
chapter four
construction and materialschapter four
room interiors and basic facilities
Nachtkastje30 x 50 x 50Bed 2pers.
220 x 100 x 75
Wasbak45 x 45 x 80
Douche80 x 80 x 250
WC90 x 120 x 45
Stoel60 x 60 x 50
chapter four
interior moodboardchapter four
chapter five
chapter five
Flashville
Flashville is a temporary village that pops-up around festivals and cultural hotspots. It accommodates the needs of flashpackers and provides basiccomfort like bed, shower and toilet as well as information about the surrounding region.
chapter five
maquette
chapter five
separate units
chapter five
separate units materialized
chapter five
units in different compositions
chapter five
random views
chapter five
overall view
chapter five
rooms with a view
Tilburg
Eindhoven
Den Bosch
chapter five
Nachtkastje30 x 50 x 50Bed 2pers.
220 x 100 x 75
Wasbak45 x 45 x 80
Douche80 x 80 x 250
WC90 x 120 x 45
Stoel60 x 60 x 50
Helmond
interior as a gallery
Breda
chapter five
night view
chapter five
light object
ready for transport
chapter five
unit overview
flashville app.Connecting to the local context.Flashville only offers the basic facilities everything else you might need can be found through the Flashville app. Like where to have breakfast, where to visit a museum, where to do your laundry. And so on. This is how you can find your way around a city.
best spots
local cooking wireless internet
local food
bike rental
laundry
shopping
party
design
exposition
history
music
chapter five
flashville communityFlashville is a mobile concept so in order to keep track with it there should be an online community. You can see the program or next stop of Flashville and you are able to share your experiences of your stay.
online bookingchapter five
chapter six
the making of
2nd workshop
chapter six
making of
1st meeting
1st workshop
2nd meeting
chapter six
mock-ups
chapter six
presentations
edhv.nl