flat6labs cairo spring 2014 investor brief
DESCRIPTION
The Spring 2014 cycle welcomed an exceptionally diverse group of entrepreneurs with businesses offering products and services in fields such as creative product design, renewable energy, agriculture and food solutions and mobile & web-based applications. The latest acceleration cycle played host to exciting guests and introduced the participating startups to entrepreneurs and leaders in a wide array of fields. The startup companies were exposed to business executives, technology innovators, corporate CEOs, social entrepreneurs, and journalists among others.TRANSCRIPT
CAIRO
SPRING 2014INVESTOR BRIEF
The seventh cycle of Flat6Labs Cairo, which started on February 12th, was a unique and exciting one as we welcomed, for the very first time, 10 new teams to join our 4-month
accelerator program. The startup businesses were exceptionally diverse with businesses offering products and services in fields such as creative product design, renewable
energy, agriculture and food solutions, and mobile & web-based applications.
Reform Studio is an internationally award winning product design studio that produces eco-friendly handmade fabrics. Sunergy offers cost-effective renewable energy solutions
with a special focus on lighting and agriculture applications. KhObz is designing and manufacturing a fully automated machine that will produce the Egyptian bread with
‘rada’. Telecosys offers innovative software solutions for tech-based service providers including Telecom Operators, ISPs, and cloud-based service providers. Farminal delivers
technology solutions for dairy farm management. A few of our companies also offer mobile & web-based applications.
Tamreeni, for example, aims to transform the way the Middle East understands and participates in fitness by building and fostering an online local fitness community in both Arabic and English. Mapture allows users to anonymously upload or view content that is
verified by date, time, and location as well as displaying it on a map. LocName is a web & mobile application that gives addresses a short and unique name, which can easily be
shared with friends & clients. Codly is a software development company working on a set of tools and services for mobile developers, UI designers, and their clients. Ennota.com is
a young financial management startup focusing on cash flow management, budgeting, and projections for small businesses in the MENA region.
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Codly has reinvented the process of mobile app development to make it easier, faster, and available to everyone.
WWW.CODLY.IO
WWW.FLAT6LABSCAIRO.COM
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WWW.FLAT6LABSCAIRO.COM
PRODUCTCodly is a mobile app development platform that generates the UI source code for mobile applications directly from a photoshop file. This saves more than 35% of the developer's time. It helps UI graphic designers transfer their design into mobile application and provides source code for mobile software developers to continue the advanced business logic and system integration parts. Codly consists of three main parts: an Adobe Photoshop extension to help designers slice the psd into images and control the app workflow; Live-Preview, which is a mobile application that allows the designer to preview the application under development on an unlimited number of mobile devices; and finally the cloud-based service, which is responsible for exporting application assets for different devices and resolutions, generating a source code for different platforms, and building binary packages for
different app stores. We are also building a unique marketplace where designers sell their Codly compatible designs, and where developers or anyone interested in creating a mobile application can purchase designs from different categories (login screen, home, about, contact us, ...) with a source code.
VALUE PROPOSITIONCodly saves around 35% of the developer's time and generates an accurate and error free code.
TARGET MARKETThe global mobile application development market
BUSINESS MODELThe Codly platform is free for individuals with one app pe r accoun t and l im i t ed collaboration. We have a number of revenue streams: - Monthly subscription: - 30 USD/
Month for 2 active apps per month - 50 USD/Month for 5 active apps per month - 100 USD/Month for > 5 active apps per month - Marketplace: - 30% of purchase price.
COMPETITIVE ADVANTAGEWhat differentiates Codly from other competitors is that it allows users to not only create a prototype, but also generate native source code directly from photoshop.
Abdallah ZidanCTO
Ahmed KamalCBDO
Haitham YassinCCO
Mohamed ShabanCEOMohamed graduated from the Faculty of Oral and Dental Medicine in 2007 but managed to shift his career path to become a software developer. Mohamed worked as a multimedia software developer for 4 years before working as a cross-platform mobile developer for another 4 years. He has also created more than 30 mobile applications for different stores.
EMAIL ADDRESS [email protected]
MOBILE NUMBER + 2010 62 78 7870
WWW.FLAT6LABSCAIRO.COM
TEAM
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ennota.com is a localized finance management solutions provider for small businesses in the MENA region.
WWW.ENNOTA.COM
WWW.FLAT6LABSCAIRO.COM
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PRODUCTennota.com is a finance management startup that focuses on cash flow management, budgeting, and projections for small businesses in the MENA region, with expertise in language and local financial regulations.ennota.com started as a bootstrap project, received seed funding from Flat6Labs Cairo, has been selected to be part of the enpact.org mentoring program, and is currently competing as a finalist in the DOHA2014 economic grant for innovative economic project. With stable funding to operate and expand technically, ennota.com is in an excellent position to take the beta version to a public release.
VALUE PROPOSITIONThe vast majority of small businesses in the MENA region still use pen and paper to manage their financials. While some of them achieve- at best- good book keeping, none can extract informatics or projections from their notepads. ennota.com believes that data visualization, when used effectively, can be utilized to give
business owners new insights that can help them grow and take better strategic decisions. ennota.com gives business owners visibility and insightful views on how their businesses are performing historically. It also guides them in taking the strategic decisions needed to grow their businesses in a way that is not possible with pen and paper. ennota.com is specifically designed for the underserved market that is not technologically savvy and does not have a solid financial background.
TARGET MARKETOur initial target market is the estimated 1,000,000+ Egyptian small businesses with plans for expansion to SMEs and owner operated businesses in the MENA region. Our expansion strategy is two fold- expanding in business offerings to our customer base of SMEs by offering them other business solutions (inventory management / full accounting stack / HR, etc) as well as expanding in other geographical regions in the MENA region. By being a customizable product, we ensure an
even bigger target market as our customers grow their businesses. From small to medium size, ennota.com will support customers to grow further.
BUSINESS MODELennota.com will be based on a monthly subscription model, enabling us to have a quick ROI. We forecast positive cash-flow operation after the first year.
COMPETITIVE ADVANTAGEennota.com is offered in multiple languages and allows individual users in a shared account to choose their preferred language. Another important advantage of using ennota.com is its customizability. It can be tailored to businesses of varying sizes. From a one man show that only needs tracking of expenses to medium sized b u s i n e s s e s t h a t n e e d m o re d e t a i l s , categorization and accounting functionality, ennota.com believes firmly in supporting our customers, as they grow their businesses, educating them along the way.
Hind TomoumCOO
Magdy SalemCTO
Sameh El-HakimSW Developer
Mohamed NourSW Developer
Mohamed NourUX and Graphics designer
Mohamed HamadaCEOMohamed worked as a Senior Business Analyst and Project Manager for Trinity Technology Group, Senior Hardware Designer at Thomson Grass Valley, and Faculty at California State University, Sacramento. Mohamed is an experienced entrepreneur, and holds a Master in Electronics as well as an MBA in Technology Commercialization, and Entrepreneurship.
EMAIL ADDRESS [email protected]
MOBILE NUMBER +20 100 6689811
TEAM
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Farminal manufactures cost-saving technology solutions for dairy farms.
WWW.FARMINAL.COM
WWW.FLAT6LABSCAIRO.COM
Farminal
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PRODUCTFT-Mastitis, Farminal's first product, focuses on providing a solution for dairy farms' main challenge- the fast detection of clinical and sub-clinical mastitis. Despite the fact that large milk parlor suppliers have a test for such inflammation, our studies show that the test fails in 3 to 4 out of 6 cases. FT-Mastitis' detection of the mastitis disease re l ies on advanced v is ion ana lys is techniques that use thermal imaging to check the temperature of every single cow udder-quarter as it is goes thorugh the milk parlor 3 times a day. The system continously monitors cow udder temperatures and reports any increases above the normal trend. This temperature monitoring allows the early detection of mastitis, reducing the usage of antibiotics in milk and improving productivity and quality.
VALUE PROPOSITIONFarminal offers automated vision solutions allowing early detection of cow abnormalities usually overlooked by farm workers.
TARGET MARKETMiddle East and International
BUSINESS MODELThe business model will be based on licensing the FT-Mastitis Software, reselling thermal imagers, offering installations and training programs, providing camera calibration, and upgrading licenses.
COMPETITIVE ADVANTAGEFarminal offers the optimal solution for the early detection of the mastitis disease at a competitive cost..
Muhammad Rushdi, PhDR&D Manager
Mohamed MohsenJr. Developer
Waleed SorourCEOWaleed Sorour has served as Farminal's CEO since April 2014. Mr. Sorour has more than 5 years of experience in business development and sales of technological solutions. Mr. Sorour founded Farminal to incorporate visual technologies in the field of dairy farms. Mr. Sorour holds a Bachelor of Science degree in Mechatronics Engineering from the Higher Technological Institute, 10th of Ramadan, and is currently pursuing his Masters in Management of Technology at Nile University.
EMAIL ADDRESS [email protected]
MOBILE NUMBER +20100 135 5130
WWW.FLAT6LABSCAIRO.COM
TEAM
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Khobz designs and manufactures a fully automated bakery machine producing the iconic Egyptian Baladi bread.
WWW.KHOBZ-CO.COM
WWW.FLAT6LABSCAIRO.COM
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PRODUCTKhobz manufactures a bakery machine that will automate the entire baking process of the Egyptian bread with "Rada". Using it is simple and only requires adding flour, switching it on, and waiting for the loaves on the other side. The machine will produce bread with its standard specifications and will avoid wasting flour and time, which occurs during the manual baking process.
VALUE PROPOSITIONKhobz is the first and only fully automated baladi bread machine.
TARGET MARKETWe will target bakeries, hotels, and restaurants.
BUSINESS MODELBusiness to Business
COMPETITIVE ADVANTAGEKhobz is the only machine that fully automates the process of baking Baladi bread. It produces more than 1500 loaves of high quality bread per hour and significantly increases a bakery's profit margin.
Shady Mahmoud MohamedCTO
Mahmoud Ahmed HassanMechanical Engineer
Mohamed Hassan EidElectrical Engineer
Mai Mohamed Abd-RabohBusiness Development Director
Nader Ahmed MostafaCEONader is the founder and CEO of Khobz. He is an experienced mechanical engineer and product developer that graduated from the Mechatronics Department at Helwan University.
EMAIL ADDRESS [email protected]
MOBILE NUMBER +2012 256 33 521
TEAM
10
WWW.FLAT6LABSCAIRO.COM
LocName is the ultimate way to share your address by generating a unique name in just 3 clicks!
WWW.LOCNAME.COM
WWW.FLAT6LABSCAIRO.COM
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LocName
PRODUCTLocName, an abbreviation for “Location Name’’, is a web and mobile application that gives an address a short and unique name that can be shared with friends or clients. The application will then provide users with all the details and directions they need to reach the location. LocName is simple and convenient.
VALUE PROPOSITIONLocName is the first and only application that gives users a short and convenient name for their address. The registration process is easy and only requires 3 steps. The name is unique and cannot be duplicated. It is a simple, easy, and quick way to find a venue.
TARGET MARKETSmartphone users between the ages of 15 and 45.
BUSINESS MODELLocName will generate revenue by offering freemium services to corporate websites, adding location based ads, offering APIs to use LocName services, and developing reports on user trends.
COMPETITIVE ADVANTAGELocName is a web and mobile app solution that provides directions to different locations on one platform.
Zeinab Alashry Business Development Manager
Mahmoud MoghazySenior Mobile Developer
Amr SolimanSenior Web Developer
Mourad AlashryCEO & FounderMourad is a 30 year old serial entrepreneur with 10 years of experience in project management and business development gained by working in the banking & telecommunication sectors.
EMAIL ADDRESS [email protected]
MOBILE NUMBER +2011 44 1177 00
TEAM
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Mapture is a mobile application that allows users to anonymously upload content that is verified by date, time and
location on a map.
WWW.MAPTUREAPP.COM
WWW.FLAT6LABSCAIRO.COM
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Mapture
PRODUCTMapture is a mobile application on iOS, and coming soon on Android, that allows users to anonymously upload or view photos and videos that are verified by date, time, and location as well as displayed on a map. As opposed to other camera applications that allow users to change their timezones and locations, we pull the date and time from Mapture servers, while tagging the location f rom the phone’s GPS, making the information unalterable, and therefore verifying its source and authenticity. This information is watermarked on the image or video along with the Mapture icon, informing the user of its authenticity. Mapture also maintains user anonimity to ensure that potentially dangerous or exposing content cannot be traced back to them. All content is saved on Mapture servers and can be searched for by exact date, time, and location, simplifying the search process and
essentially creating a digital timeline of verified content available to the public.
VALUE PROPOSITIONLocName is the first and only application that gives users a short and convenient name for their address. The registration process is easy and only requires 3 steps. The name is unique and cannot be duplicated. It is a simple, easy, and quick way to find a venue.
TARGET MARKETMapture should be used for all types of content sharing and therefore have more than one target market. Examples include-real time images and videos of travel destinations, restaurants, and traffic. More importantly, however, Mapture can be utilized by the news industry (individual reporters, citizen journalists, bloggers, photographers, photojournalists, and entire news wires) to
generate and view credible and trustworthy content.
BUSINESS MODELWe are adopting a freemium business model, where we release our application for free, and offer additional features as in-app purchases.
COMPETITIVE ADVANTAGEOur competitive advantage is the credibility of our content. Using Mapture to take photos and videos gives users a level of credibility unattainable elsewhere because of Mapture's geotagging methods and watermarking information onto the image. Additionally, allowing users to remain anonymous protects them from having exposing content traced back to them. More importantly, it keeps the focus on what is being posted and not who is posting it, maintaining the integrity of the content.
Bahaa Hashem CDO
Belal EidCMO
Zeyad SalloumCEO Zeyad holds a Bachelor of Science in Computer Engineering from the American University in Cairo. He graduated in 2012 and worked as a mobile developer and an Information Security Engineer before he decided to quit and take up Mapture full-time.
EMAIL ADDRESS [email protected]
MOBILE NUMBER +20122 391 25 22
TEAM
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Reform Studio is an internationally award winning design studio, producing responsible and thoughtful products.
WWW.REFORMSTUDIO.NET
WWW.FLAT6LABSCAIRO.COM
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PRODUCTPlastex is an ecofriendly, handmade fabric that is made from reused plastic bags and cotton threads. Plastic bags are collected, stored, sterilized and cut into thin stripes that are interwoven on a handloom. The fabric has been officially tested in the National Research Center and it has been proven to be strong, durable, water-resistant and tolerant to sand and dust. It is designed to raise environmental awareness and revive the weaving craft by empowering local communities. Plastex has been awarded three of the most prestigious design awards both locally and internationally.
VALUE PROPOSITIONReform Studio offers high quality, durable, and trendy products to consumers with the added value of environmental, economic, and social benefits. Our production process ensures that every piece is unique. We promote the notion of responsible design and, subsequently, responsible consumption. Our products aim to have a major environmental and social impact in Egypt and are
designed to aesthetically fit into our daily lives while innovatively preserving our resources. We deliver a message, story, and experience.
TARGET MARKETB2B model such as fashion and furniture design brands, designers, retailers and material libraries. Customized independent projects are also accepted for businesses like restaurants, co-working spaces, green organizations, etc. After starting our own showrooms, the products will be sold directly to A and upper B class consumers. We also intend to expand to new design fields like fashion and public design.
BUSINESS MODELReform Studio manufactures and distributes un ique n iche des igns to b ig fu r n i tu re manufacturers, showrooms, concept stores, galleries, boutiques, real-estate companies, and interior designers. We have a diverse portfolio of products, which allows us to adapt easily in the market. We have several lines with different price ranges. Product development is essential to keep
our customers satisfied and loyal to our brand while increasing our market share locally and globally. We communicate with our customers through regular participation in international and local fairs, social media, as well as environmental and social events. We are building a loyal customer base by offering guarantees on our products.
COMPETITIVE ADVANTAGEOur product is an internationally awarded design that tackles social and environmental issues. It has been tested and proven to be strong, durable, and washable. We make it clear to our customers that buying our product gives them the opportunity to contribute to preserving their environment and revive an old craft. In our workshop, we are continuously developing our production process by building our own looms and equipment. In addition, we have a design team that is always researching and developing the product, making it difficult for competitors to duplicate.
Hend RiadCo-founder & Chief DesignerDina AminDesign Researcher and Development
Mariam HazemCEO & Co-founder Mariam Hazem graduated from the faculty of Applied Sciences and Arts at the German University in Cairo with a Bachelor Degree in Product Design (2012). She always seeks simplicity through her designs, is passionate about solving problems, and believes that we all deserve to live in a better place, thus her motivation to establish Reform Studio.
EMAIL ADDRESS [email protected]
MOBILE NUMBER +20 100 6090291
TEAM
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SUNERGY offers cost-effective renewable energy solutions with a special focus on lighting and agricultural applications.
WWW.SUNERGYTECH.NET
WWW.FLAT6LABSCAIRO.COM
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PRODUCTSolar lighting systems and solar water pumping systems.
VALUE PROPOSITIONSunergy offers affordable, convenient, and safe products to its customers living in rural areas and farms that are off the national electricty grid. Sunergy also offers eco- f r iend ly products spec ifica l l y designed for the camping and safari communities.
TARGET MARKET1- Rural areas with no or unreliable electricity grid connections 2- Off grid farms 3- Camping and safari communities
BUSINESS MODELThe business model is built around the direct sales of the final product and the spare parts either to the end user or to distributors. Warranties will cover a period of one year after which clients will be charged for maintenance and spare parts.
COMPETITIVE ADVANTAGESunergy has a clear early market entry advantage and will benefit from the expected increase in conventional energy prices. Sunergy offers warranties and maintenance services to its clients and has a strong on-the-ground presence through a network of distributors & NGO's.
Amr FaroukCTO
Hossam El ZayatCEOHossam holds a Bachelor’s degree in Electrical Engineering. Prior to co-founding SUNERGY, Hossam held managerial positions on the commercial side for 12 years in different industries such as FMCG’s, Glass manufacturing, and PET plastic packaging. He also gained invaluable experience in new product development & market penetration.
EMAIL ADDRESS [email protected]
MOBILE NUMBER +20100 666 23 95
TEAM
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Tamreeni is the first fitness and wellness online platform targeting the MENA region.
WWW.TAMREENI.COM
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PRODUCTOur website hosts both our content and community. The website not only offers users access to content but also allows them to communicate with one another and encourage each other to achieve the fitness goals they set for themselves. The community creates competition among users and creates a sense of accountability as the user’s fitness progress can be tracked by both the user and others in the community. The content consists of video and picture workouts in English and Arabic. The video workouts range from 5 to 10 minutes and are of varying degrees of difficulty. There are seated workouts such as the bootcamp series that engage the entire body as well as other workouts tailored to help our users achieve a certain goal. Such workouts include our weight loss series or our muscle gaining series. Tamreeni also has a Healthy Living Blog that is written by a clinical nutritionist. The blog offers advice about what foods to eat for a healthier body, best times to workout and how to generally lead a healthier lifestyle. A fitness directory consisting of all the fitness institutions in the region including gyms, yoga studios, martial arts studios, and other types of sports clubs and events will also
be included in Tamreeni’s website to make the information easily accessible to community members.
VALUE PROPOSITIONWe are revolutionizing fitness in the Middle East. Tamreeni eliminates the concept of exclusive and inaccessible fitness by making fitness available to everyone in the Middle East. Tamreeni brings all the information required to lead a healthy lifestyle in one location. All you need to do is join!
TARGET MARKETWe aim to attract users between the ages of 20-40 who are interested in fitness but cannot attend a class or gym. This can be due to not having or being able to afford a gym membership, time constraints that make committing to a gym or scheduled class unfeasible, or simply due to only being comfortable working out at home. Their interest can range from a fitness newcomer to an avid, fit athlete. Since the website provides alternatives to gyms and organized classes, it has a wider reach than a traditional gym would. The challenges and workouts posted will be feasible at home or at the gym, making it possible to
target the busy mother of 3 as well as the overworked employee. It targets the desire that an individual has to workout wherever and whenever it may be. Thus, our target market becomes defined by a common goal among individuals—a goal to be a fitter, better you.
BUSINESS MODELTamreeni aims to build a strong user base in order to become attractive for sponsorships in the short and medium terms. Upon solidifying the brand and further expanding the user base, we will provide value added services like personalized fitness and nutrition plans in collaboration with our nutritionist.
COMPETITIVE ADVANTAGEWe offer a Middle Eastern online fitness community in both Arabic and English that supports users to workout without the assistance of a gym, team or a personal trainer and also gives them a support system to encourage them to accomplish their fitness goals. It transforms the way the Middle East views fitness and removes the exclusivity of fitness.
Rana FayezCo-founder
Kamal AshrafDoctor
Momen MouradTrainer
Yossra ShabanaCEO & Co-founder Yossra comes from a finance background and completed her studies at the American University in Cairo. She worked at both Google and Pharos Financial Holding before deciding to leave the corporate world to build Tamreeni. She is obsessed with health and fitness and has been playing soccer since the age of 5!
EMAIL ADDRESS [email protected]
MOBILE NUMBER +20100 46 70 329
TEAM
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Telecosys provides innovative software solutions for tech-based service providers including Telecom operators, ISPs, cable TV,
and cloud-based service providers.
WWW.TELECOSYS.COM
WWW.FLAT6LABSCAIRO.COM
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PRODUCTVeriSure, Telecosys' first product, targets the $23 billion annual revenue leakage problem in the Telecom industry. Telecom operators spend approximately $1 billion annually in an attempt to address this problem. VeriSure tackles the root cause of revenue leakage by using a differentiated, online, and automated process that proactively detects and solves the "Service Data Inconsistency" problem. VeriSure addresses the revenue leakage problem at an earlier stage, minimizing the operator's losses and enhancing the customer's experience.
VALUE PROPOSITIONWe automatically detect and solve the "Service Data Inconsistency" problem to
avoid revenue leakages as early as possible.
TARGET MARKETInitially, we will target 350+ Telecom operators and ISPs in the MEA region. Plans for expansion include IT cloud-based service providers.
BUSINESS MODELThis is an on-premises software solution that can be offered to customers via two different models; either through annual software license professional services (including installation, customization, consultation and trainings) or through monthly fees based on the operator' size and the complexity of its IT platforms.
COMPETITIVE ADVANTAGETelecosys' solutions are the most effective and innovative because they are developed by an experienced team with real hands-on experience in different telecom operators. Telecosys' solutions are flexible and customized to effectively solve the operators' problems.
Mohamed EsmatBusiness Development Director
Moataz TarekSolution Developer
Shady HatemCEO & Co-founder Shady has worked for one of the telecom giants and wishes to combine his knowledge and experience to deliver the best innovative and effective products to the Telecom industry. Shady has a bachelor's degree in Computer & Systems Engineering and an MBA from Maastricht Business School.
EMAIL ADDRESS [email protected]
MOBILE NUMBER +201019850826
TEAM
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WWW.FLAT6LABS.COM
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