flatland boards
DESCRIPTION
Final Flatland boards for FMP submissionTRANSCRIPT
Heather Bradley
TagBrief 5: Flatland
BriefFlatland
Board no.1 / 6
Module CodeOUGD303
Blog Addressh-bradley0811fmp.blogspot.com
FlatlandEdwin A. Abbot
Duration6 days.
BriefProduce a proposal for a new
edition of Flatland that doesn’t
necessarily engage with the
conventions of ‘a book’.
ConceptCreate a solution that plays with
how you mentally and physically
read a book.
Tone of VoiceTypographical, simple,
professional.
AudienceBook lovers, typographers,
designers.
Heather Bradley
TagBrief 5: Flatland
BriefFlatland
Board no.2 / 6
Module CodeOUGD303
Blog Addressh-bradley0811fmp.blogspot.com
The ProductThe book consists of two parts;
‘This World’ and ‘Other Worlds’.
These were split into two books
in order to emphasise the breaks,
creating suspence for the reader.
Heather Bradley
TagBrief 5: Flatland
BriefFlatland
Board no.3 / 6
Module CodeOUGD303
Blog Addressh-bradley0811fmp.blogspot.com
The ProductA die cut belly band has been
wrapped around the books in
order to keep them as a set.
This special feature adds
sophistication to the product
and so feels more like a limitied
edition.
To further emphasise the breaks,
bookmarks have been made to
be sold with the books.
Heather Bradley
TagBrief 5: Flatland
BriefFlatland
Board no.4 / 6
Module CodeOUGD303
Blog Addressh-bradley0811fmp.blogspot.com
The LayoutSpecific words and phrases
throughout the book have been
typographically emphasised,
reflecting emotion or gesture.
Essentially it creates a new and
exciting way to read.
Heather Bradley
TagBrief 5: Flatland
BriefFlatland
Board no.5 / 6
Module CodeOUGD303
Blog Addressh-bradley0811fmp.blogspot.com
PromotionPromotional posters will be
placed in book stores, directing
attention to the books.
Heather Bradley
TagBrief 5: Flatland
BriefFlatland
Board no.6 / 6
Module CodeOUGD303
Blog Addressh-bradley0811fmp.blogspot.com
iTunes & iPadIn order to target a wider
audience, digital application has
been considered.
The books will be available to
download on the iPad and will
also be advertised on the iTunes
store.