flexible it: bringing business change and it together with cloud computing
DESCRIPTION
When it comes to IT, as in many areas of business, getting less for more is almost a mantra and no initiative has more potential to deliver on that promise than Cloud Computing. Business as we enter the '10s needs to innovate and evolve at an ever increasing tempo in order to compete, and this pressure is being felt by IT departments more than ever.In order for IT to keep up with the increasing pace of changing business needs, IT needs to be more reactive and flexible than ever before. Add to that the fact that IT budgets are being constantly constrained and need to be justified in real terms and you begin to understand the immense pressures being felt by IT managers world-wide.Until recently this type of flexibility was impossible due to the legacy, heavy up-front capital expenditure approach to IT procurement and over-provisioning. Not any more; Cloud Computing, and its associated technologies, promise to be one significant step forward to enabling IT flexibility to meet the new business challenges for the next decade.This talk is for anyone curious about Cloud Computing and how it can be used to create flexible IT that supports software development, deployment and business agility. In this talk Russ Miles will introduce his pragmatic approach to cloud computing adoption that he has successfully implemented with many Small, Medium and Large-scale enterprises.TRANSCRIPT
www.opencredo.com
Russ Miles, CEO, OpenCredo
An Introduction to the Pragmatic Cloud
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
• Author– AspectJ Cookbook– Learning UML 2.0– Head First Software
Development– ..?
• “Thought Leader”– Cloud Computing Editor– QCon Cloud Track Lead– Large-scale Agile Conference
Who is Russ Miles anyway?
• OpenCredo– CEO– Consultancy– Training– SpringSource
Certified Deliver Partner
– Pending...
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
What people want from OpenCredo
Unbiased...... but Opinionated
High Level...... but Get’s Things Done
Experts...... but Pragmatic
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Agenda• What’s the problem?
• What can/should we do about it?• Introducing (holistic) Flexible IT
• What is the Cloud?• Why Now?
• A tale of two commodities• Where do I start?
• A Tale of One Online Retailer• How to take advantage of the Cloud• Things to avoid• How to compete in the new market place
• A glimpse into the future (with BIG caveats!)
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Why 'Pragmatic'?
Quick Question
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Inspired by Andy Hunt of the Pragmatic Programmers
What works...
… for YOU.
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Agenda• What’s the problem?
• What can/should we do about it?• Introducing (holistic) Flexible IT
• What is the Cloud?• Why Now?
• A tale of two commodities• Where do I start?
• A Tale of One Online Retailer• How to take advantage of the Cloud• Things to avoid
• A glimpse into the future (with BIG caveats!)• How to compete in the new market place
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
What’s the Business Challenge?
• Currently the relationship is:– IT Capability (CapEx, Fixed Cost, Inflexible)– Business Need (SLA, New offerings)
• Business is ‘peaky’• IT is NOT• This leads to a waterfall approach to IT
provisioning• Where over-provisioning is the only way to go• Or the business gets caught out...
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
What we want
Efficient IT supporting the Business
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Agility is the enabler?
Agile Development?
Agile IT? Efficient IT supporting the Business
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Agility is the enabler?
Agile IT(Virtualization)
Agile Development
Efficient IT supporting the Business?
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Agility is the enabler?
Agile IT(Virtualization)
Agile Development
Efficient IT supporting the Business?
Not the whole story!
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Agility is the enabler
Agile IT(Virtualization)
Agile Development
Agile Cost
Efficient IT supporting the Business?
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Introducing Flexible IT
Agile IT(Virtualization)
Agile Development
Agile Cost
Flexible IT!
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Breaking it down
• Agile Software Development– Develop confidently in a changing environment– Enabled by Best Practices and Processes– Business Need (SLA, New offerings)
• Agile IT– Virtualization (Storage, Network, Compute Power)– Self provisioning (!?)
• Agile Cost– Pay for what you use– OpEx vs CapEx (Bye, bye Waterfall!)
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Reality Check
• Is this all just a pipe-dream?• What has this got to do with Cloud...?
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Reality Check
• Is this all just a pipe-dream?• What has this got to do with Cloud...?
Everything!
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Agenda• What’s the problem?
• What can/should we do about it?• Introducing (holistic) Flexible IT
• What is the Cloud?• Why Now?
• A tale of two commodities• Where do I start?
• A Tale of One Online Retailer• How to take advantage of the Cloud• Things to avoid
• A glimpse into the future (with BIG caveats!)• How to compete in the new market place
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
So, what is 'The Cloud'?
(Apart from a buzz word used by Vendors to extract $$)
Open Question
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Some myths dispelled...
• Cloud has everything and nothing to do with specific technology (?!)– There are technology enablers, but that's all
they are– You can't just buy 'the cloud', nor its benefits– You can prepare to take advantage of the
cloud...– … which is where most companies are right
now
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Cloud a new brand of 'Utility Computing'
• Pay for what you use• Low barrier to entry• Benefits of scale• Better for the environment...• Computing resources (storage, processing
power, applications) as utility services
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Haven't we heard this before?
• The dirty ‘secret’ - it's really not a new idea
Why Now?
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Remember the goal...
Agile IT(Virtualization)
Agile Development
Agile Cost
Flexible IT!
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
The answer lies in the story of a GPT...
§
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Electrical power was...
• Complicated• Unpredictable• Hard to distribute• A competitive advantage• The answer:
– Innovation after Invention– Your business = Your generator– The business model was all about components
• Sound familiar?
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Electricity was on the start of the 'Climb to Commodity'
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Computing 20 years ago...
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Electricity matured into a 'service'
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Electricity - Change of Mind/Change of Technology (1)
• Not an easy transition...– But inevitable
• Electricity a GPT• Less focus on component sales• Electricity a commodity
– Still lucrative for electricity producer– Cheaper for electricity consumer
• No tricky machinery to maintain• No onsite staff required!
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Electricity - Change of Mind/Change of Technology (2)
• Electricity could be produced:– At the right levels– Reliably
• Alternating Current was key for distribution• What you did with electricity mattered more
– Appliances and Services became the new invention and innovation battleground
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Computing - Change of Mind/Change of Technology
• Less focus on software 'component' sales– Operating Systems become a commodity
• Computing a commodity– Still lucrative for computing service provider– Cheaper for computing service consumer
• Computing power a GPT too• Services became new invention and innovation
battleground• This is happening NOW
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Distribution is essentially solved
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Mindshare and the 'Right Services'
• The technologies are largely all in place– Or very quickly coming
• Computing 'power' is rapidly not a competitive advantage any more– In fact, a disadvantage...
• The Cloud is a reality...• … and how do we know that?
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Spot the 'company' (and odd one out)
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Spot the 'company' (and odd one out)
MicrosoftComputing Utility Provider
GoogleComputing Utility Provider
AppleComputing Utility Provider
DungenessElectricity Utility Provider
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Agenda• What’s the problem?
• What can/should we do about it?• Introducing (holistic) Flexible IT
• What is the Cloud?• Why Now?
• A tale of two commodities• Where do I start?
• A Tale of One Online Retailer• How to take advantage of the Cloud• Things to avoid• How to compete in the new market place
• A glimpse into the future (with BIG caveats!)
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Where do I Start?(A Tale of One Online Retailer)
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
How big is Amazon's Computing Utility Business?
Open Question
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Your Edge
• Take advantage of a Private Cloud– Flexible Internal IT– Overcome ‘Barrier to exit’
• Take Advantage of a Public Cloud– Cloud ‘Burst’– When it makes sense
• NOW you know when and why!• Compute power is not ‘the edge’• Innovation is in your services...
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Commodity Computing Power leads to...… the next Invention/Innovation curves
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Things to avoid...
• This is a BIG evolution...• ... it doesn’t happen overnight
• Cloud ‘Bursting’ is hard, at the moment– APIs, APIs everywhere...– Where are the standards?
• It will take time just to virtualize...• Public clouds are not for secure data..?• Haven’t we forgotten someone...?
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Our Ops guys are NOT happy
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
The job was hard enough already...
• The ‘static’ environment was difficult enough!
• The Business wants...– ... for as little money as possible!
• Ops now have to be fair more proactive...• ... and tactical!
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
But Help is Coming...
• This is what O/C do• Tooling is evolving
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Agenda• What’s the problem?
• What can/should we do about it?• Introducing (holistic) Flexible IT
• What is the Cloud?• Why Now?
• A tale of two commodities• Where do I start?
• A Tale of One Online Retailer• How to take advantage of the Cloud• Things to avoid• How to compete in the new market place
• A glimpse into the future (with BIG caveats!)
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
A glimpse at the ‘near’ future
• S.I.S.• Justifying its contribution to the ‘bottom line’
• “Democtratization of the Data Centre”• Making the Cloud even easier for
Developers• Watch this space
• API consolidation• Hello ‘Cloud Bursting’
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Emerging Commodity Markets• Smarter, real-time decisions on IT
provisioning• Taking advantage to the full of the new-found
flexibility• Modelling “what if’s”• Automatic, bounded decision making• Cost must be brought into the mix• Cloud migration must be possible• New tools required... but coming• We’ve seen this before too...
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Summary
– “Flexible IT” brings the business and IT into sync– Cloud, and its associated technologies, underpins
the business (financial) drivers for Flexible IT– Cloud is actually an Economic Proposition– Cloud is an opportunity to do MORE with LESS
(really)– There are some battlegrounds still in action, but
adoption can and is starting today– This is NOT a fad
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Where to go for more...
• Speak to our man in the Middle-East and Africa, Tareq!
• QCon London, 2010 Cloud Track
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Books and Training
• 'Pragmatic Cloud' course coming very soon– Watch OpenCredo.com for announcements
• Sign up for early access to the content for 'Pragmatic Cloud' book today!– Just email me at [email protected]
Monday, 25 January 2010
© 2009 Open Credo Ltd www.opencredo.com
Thanks for your time!
Any questions?
Email: [email protected]
Web: http://www.opencredo.com
Blog: http://www.russmiles.com
Twitter: russmiles
Monday, 25 January 2010