flexing sugar platform: session 3: session 3 - integration of cisco ip telephony and sugar

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Integration of Cisco IP Telephony and SugarCRM F le x in g S u g ar P latfo rm

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SugarCRM Connector for Cisco IP Telephony is the answer for every company that relies on Sugar and Cisco IP telephony to transact business. It provides Cisco IP Communications users with screen pops containing customer data, enables click-to-call from Sugar, features inbound and outbound call logging, allows search through the Sugar database from Cisco IP phones, and delivers Sugar alerts on IP phones. During this session we will explain all features and show how inbound and outbound calls work.

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Page 1: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

Integration of Cisco IP Telephony and SugarCRM

Fle x ing S u gar Platfo rm

Page 2: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

Goran Stevanovic, COO @ PSTech

goran.s [email protected] @gstevan,

linkedin.com/in/gstevan

05/09/12 ©2012 SugarCRM Inc. All rights reserved. 2

Page 3: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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The Challenge?

Dialing a Contact from CRM takes too long? On incoming calls, no CRM data are displayed? You cannot attach a Call to a Contact in CRM? You cannot see how many times an Account has been called this month/quarter/year?

If you are a company which is relaying heavily on the CRM and Telephony systems, you probably encounter some of these challenges every day.

05/09/12 ©2012 SugarCRM Inc. All rights reserved. 3

Page 4: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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The Solution!

The Solution is called:

S u garC R M C o nne c to r fo r C is c o IP te le p h o ny

It brings you:CRM caller ID pop-upIP Phone Caller ID Pop-upClick2Call functionalityCall Capturing and LoggingCRM directory on your IP PhoneMissed calls email notificationsAdvanced call reporting

05/09/12 ©2012 SugarCRM Inc. All rights reserved. 4

Page 5: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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CRM Caller ID Pop-up

CRM Caller ID pop-up Get to know who is calling with relevant historybefore answering the call!

Related opportunites, cases, emails, cases, etc attached.

Works for both O u tb o u n d and In b o u n d calls.

Easily add new contacts if it does not exist

Manullay resolve a conflict of multiple number hits

Page 6: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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Caller ID – Contact Details – Single Hit

05/09/12 ©2012 SugarCRM Inc. All rights reserved. 6

Page 7: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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Caller ID – Unknown Number

05/09/12 ©2012 SugarCRM Inc. All rights reserved. 7

Click to add new Contact or Lead or Account

Page 8: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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Caller ID – Multiple Hits

05/09/12 ©2012 SugarCRM Inc. All rights reserved. 8

Page 9: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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Click2Call from SugarCRM

Click2Call Forget about punching in 10+ digits,

just CLICK!

Click2Call works within all modules – Contacts, Leads, Accounts, ...

Page 10: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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Click2Call

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Page 11: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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Call Capturing and Logging

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C all C ap tu ring an d Lo gg ing

Your calls are recorded into CRM database! Automatically!

Call notes can be captured during or after the call.

Call duration and direction added automatically.

Silent call logging – all are logged into SugarCRM – calls even with your computer shut down.

Page 12: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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IP Phone Screen Pops

Get Caller pop-ups on your Cisco IP Phone!

No computer necessary!

Page 13: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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CRM Directory on Cisco IP Phone

Ad vanc e d C RM d ire c to ry

All your CRM Contacts at a fingertipJust search through your IP Phone

No computer necessary

Page 14: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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Missed Calls Email Notification

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All your missed calls will be recorded to SugarCRM and attached to your contacts.

You will also get email notification for each missed call

This will help you act on these calls even if you are out of town

Page 15: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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Advanced Call Reporting

Ge ne rate in s igh tfu l re p o rtsWho made the most calls?Which clients were called this month?Which clients were not called this month?How many times a particular client was called?

Page 16: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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System Architectire

Page 17: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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System Components

PS Te c h S u garC RM C o nne c to r fo r C is c o IP Te le p h o ny

Connector Server is server-side Java application running on Tomcat servlet container. There is a two way communication with SugarCRM. SOAP API is used to read from and write to the SugarCRM database. Notifications from SugarCRM are received via web service. Specifically for this communication we created a new custom module which should be installed on the SugarCRM system.

JTAPI/U C X-S I

Call events monitoring is performed through CUCM API called JTAPI or CUCME SDK called UCX-SI depending on your Cisco soft switch (IP PBX) type.

C is c o IP Ph o ne S e rvic e s

Two way communication with user’s phone is implemented with Cisco IP Phone Services technology.

C o m e t

An HTTP based technology pattern named “Comet” is used to push call events directly to user’s browser.

Page 18: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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Who is PSTech?

PSTech is a highly-skilled software development company

160+ software engineers on-board 15+ years of experience in software development Long-term outsourcing contracts (10+ years) Fortune 500 clients Serbia Exporter of the year for 2006 & 2009 USA representative office-PST Systems Inc, CA

Page 19: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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PSTech Software Engineering

05/09/12 ©2012 SugarCRM Inc. All rights reserved. 19

Belgrade, SerbiaSan Mateo,

CA

Page 20: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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Our Largest Customers

Page 21: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

Have SugarCRM and Cisco IP telephony?

Need to decrease dialing time?

Want to have CRM customer data pop-up?

The Solution is: Call Connector

Page 22: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

Free Trial available!just visit www.pstech.rs

Partner Resellers welcome!

Page 23: Flexing Sugar Platform: Session 3: Session 3 - Integration of Cisco IP Telephony and Sugar

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Q/A

Thank you for your attention!

For further questions or information please contact me

[email protected]

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Submit Session Feedback

S e le c t th e S u garC o n M o b ile Ap p :

2)Tap on this session3)Tap on survey4)Submit your feedback

*Prizes for attendees who submit session feedback using the Mobile App

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#S C O N 1 2