flf warsaw2010 jsleijster
DESCRIPTION
FLF 2010TRANSCRIPT
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Professional
Congress Organiser -
a job for you!
Jurriaen Sleijster
Executive Vice President MCI
20 April 2010
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Contents1. About MCI , about me
2. Professional Congress Organiser - a job for you
3. Activities
4. Career
5. Q & A
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About MCI
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MCIis a globally integrated association, communications
and event management company.
We are the thought-leaders in building community
around brands, products, services, companies and
institutions.
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A Global Partner
38 offices
20 countries
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What We Do
GM by type of service7
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About me
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About me…
Dutch, living in Switzerland
Executive Vice President at MCI
Meetings Industry since 22 years
ICCA Board
MPI Member
Active supporter of FLF
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Professional congress
organiser - a job for you!
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Métier
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What's their backgound?
Hotel school
Tourism
- Travel agent, Tourist Office, airline
Marketing & communication
- Advertising, PR, communication, promotion, media, graphic design
Technical/production
- Producers, AV specialists
Architects
Decorators
Food & beverage specialists
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Sales person
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Event organiser
Analyst Project ManagerConsultant
Tailor
Trendsetter
Organiser
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A bit of theory…
An evening out. You see a fantastic girl on the other side of the room. You go to her and say: "hi, I'm a great kisser. Want to try?"
DIRECT MARKETING
An evening out. You see a fantastic girl on the other side of the room. You give €20 to a friend of yours. She gets up, goes to the girl and says: "hi, my friend over there is a great kisser. Want to try?"
PUBLICITY
An evening out. You see a fantastic girl on the other side of the room. You give €20 to two of your (female) friends so that they go and stand next to the girl and talk about how cute you are and that you are a great kisser.
PUBLIC RELATIONS
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A bit of theory…
An evening out. You see a fantastic girl on the other side of the room. You recognise her. You go to her, you refresh her memory and you make her laugh. After that you say: "I'm a great kisser. Want to try?"
ACCOUNT MANAGEMENT
An evening out. You see a fantastic girl on the other side of the room. She walks up to you and says: "Hi, I've heard you are a great kisser, shall we?“
BRAND MANAGEMENT
The party is romantic, the decoration out of this world, the lights are dim, the drinks are exotic, and the DJ plays a slow song. You are dressed to kill, you smell great, the mood is exciting.
ALL GIRLS in the room want to kiss you.
EVENT MARKETING
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Characteristics of the job
No typical track record or
training
Service professional
Long hours
Periods of stress
Pressure (time, contents,
budget, creativity)
80% administration &
organisation
Low starting salaries
Long-term investment
Varied & interesting
Dynamic
Meeting & discovering people
Exchanges
Travel
Creativity
Fulfillment
Unforgettable moments
Work atmosphere
Languages & culture
+_
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Activities
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Activities (typical flow)
Budget closing
& finances
Client de-
briefing
Future
congresses
Briefing
Analysis
Creation/Concept
Venue Search
Proposal
Presentation
Site visit
Hotel
Food &
beverages
Transport
Production
Welcome
Lists
Communication
Client reports
Presence on-
site
Construction/dis
mantling
Briefings
"Conductor"
Theming
Supplier
management
Staff
management
Request/Proposal Implementation Operation Post-event
Client contact, suppliers, staff
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Activities (typical flow)
Budget closing
& finances
Client de-
briefing
Future
congresses
Briefing
Analysis
Creation/Concept
Venue Search
Proposal
Presentation
Site visit
Hotel
Food &
beverages
Transport
Production
Welcome
Lists
Communication
Client reports
Presence on-
site
Construction/dis
mantling
Briefings
"Conductor"
Theming
Supplier
management
Staff
management
Request/Proposal Implementation Operation Post-event
Client contact, suppliers, staff
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Request / Proposal
Client briefs supplier
Analysis & research of the needs
What are the objectives of the meeting? The targets?
Come up with a concept & creativity
Define a theme
Plan (venue, welcome, catering, atmosphere, etc.)
Budget
Legal / contractual conditions
Presentation to client
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Activities (typical flow)
Budget closing
& finances
Client de-
briefing
Future
congresses
Briefing
Analysis
Creation/Concept
Venue Search
Proposal
Presentation
Site visit
Hotel
Food &
beverages
Transport
Production
Welcome
Lists
Communication
Client reports
Presence on-
site
Construction/dis
mantling
Briefings
"Conductor"
Theming
Supplier
management
Staff
management
Request/Proposal Implementation Operation Post-event
Client contact, suppliers, staff
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Strategic objectives
Budget
Results
Service
Additional value
Organisation
Fees
Client ROI
Suppliers
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Implementation – organisation of the congress
Client Organiser
Production
Quality
Difference
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Activities - implementation
Budget
Programme
Action Plan & milestones
"Running order”
Organigram
Minutes of meetings
Implementation plan, evacuation plan
Visuals, designs, samples
Correspondence
Briefings
Staff planning, build-up, rehearsals
Lists
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Activities (typical flow)
Budget closing
& finances
Client de-
briefing
Future
congresses
Briefing
Analysis
Creation/Concept
Venue Search
Proposal
Presentation
Site visit
Hotel
Food &
beverages
Transport
Production
Welcome
Lists
Communication
Client reports
Presence on-
site
Construction/dis
mantling
Briefings
"Conductor"
Theming
Supplier
management
Staff
management
Request/Proposal Implementation Operation Post-event
Client contact, suppliers, staff
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Activities - operation
Build-up, installation
Supplier briefings, staff briefings, access planning
Production meetings
Installation
Technical inspection, security
Supplier management
Verification, corrections, adaptations, changes
Fine-tuning
Rehearsals
Cleint relationship management
And then… the event
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Activities (typical flow)
Budget closing
& finances
Client de-
briefing
Future
congresses
Briefing
Analysis
Creation/Concept
Venue Search
Proposal
Presentation
Site visit
Hotel
Food &
beverages
Transport
Production
Welcome
Lists
Communication
Client reports
Presence on-
site
Construction/dis
mantling
Briefings
"Conductor"
Theming
Supplier
management
Staff
management
Request/Proposal Implementation Operation Post-event
Client contact, suppliers, staff
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Activities – Post-event
Dismantling
Budget closing & finances
Accounting
Disputes
Thank-you's
Statistics
Debriefing with the client
Debriefing with the suppliers
Future events
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A typical day in the office…
Office
- Planning, closing,
accounting, proposal, budget,
team meetings,
brainstorming, etc.
Congress
Site inspection
Client meeting
Supplier meeting
Travel
Professional training
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Working hours
Office
Event
Travel
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Career
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Career
Project Manager
Department Manager (Abstracts, Registration, Hotels, Social Events…)
Project Assistant
Project Director
Account Director
Department Head
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Q & A