Flight & Train Ticket Sites

in Indonesia

April 2015

Table of Contents

2

Flight Ticket Sites

Train Ticket Sites

C. Respondent profile

3

■Gender

■Age

■Monthly household income

Under 20

5.9%

20 - 24

26.6%

25 - 29

19.7%

30 and

over

47.8%

16.9%

52.8%

30.3%

Less than IDR 3,500,000

IDR 3,500,001 - IDR 11,000,000

Over IDR 11,000,000

AGE

Detail findings

1. Popular Brand Index

2. Brand awareness

3. Expansive

4. Frequent User

5. Future Intention

Popular Brand Index Concept

POPULAR

BRAND

INDEX

(PBI)

Top of

Mind

(TOM)

Expansive

Last Used

Future

Intention

𝑃𝐵𝐼 = 𝑤1 ∙ 𝑇𝑂𝑀 + 𝑤2 ∙ 𝐸𝑥𝑝𝑎𝑛𝑠𝑖𝑣𝑒 + 𝑤3 ∙ 𝐿𝑎𝑠𝑡𝑈𝑠𝑒𝑑 + 𝑤4 ∙ 𝐼𝑛𝑡𝑒𝑛𝑡𝑖𝑜𝑛

Additional Information:

• Top of Mind (TOM) = First brand mentioned by respondents.

• Expansive = Distribution of brand.

• Last Used = Frequent user in last 3 months.

• Future Intention = Future brand used by respondents.

Brand is one of the most important aspects from any

business. It identifies the simplest concept of business /

company. Brand or Trademark is a name or a symbol which

related with product / service and its image becomes associated

with consumer’s mind. Otherwise, brand can be used also as

promotion tools. Therefore, product with its specific brand will

tend to get attractiveness or awareness in community level.

Those level will influence consumer behaviour among

population.

To determine the performance of business, we can

observe from the development of brand. Regarding to this

point, W&S Group develops PBI concept (Popular Brand Index)

where its measurement consists of Top of Mind, Expansive, Last

Used or Frequent User and Future Intention of business brand.

6

Flight Ticket Sites

Popular Brand Index (PBI) Results

7

PBI could be obtained by Internet Sampling method, where we are using online panel with 1400

respondents in W&S Indonesia database (Nusaresearch). The results obtained Flight Ticket Sites with PBI

concept are:

Traveloka reach the highest

PBI for Flight Ticket Sites

category with score 48.7 as

its index, followed by

Tiket.com with PBI 16.9 as

its index.

Rank Of Popular

Flight Ticket Sites PBI

1 Traveloka 48.7

2 Tiket.com 16.9

3 Wego 2.8

4 Pegipegi 1.8

5 Padiciti 1.0

6 Utiket 0.9

7 Nusatrip 0.8

8 Tiket2 0.4

9 Skyscanner 0.4

10 Expedia 0.2

Brand Awareness

8

Top Of Mind

n Sample : 320

Top of Mind (TOM) becomes one of some important aspects which

could be used to recognize awareness level from product or

service.44.1%

20.0%

1.6% 0.6% 0.6%

Traveloka Tiket.com Wego Pegipegi Padiciti

44.1 % of 320 respondents recalled

as main brand of Flight Ticket Sites

Tiket.com followed at the next rank with percentage of 20.0%, while Wego has a competitive

percentages with Pegipegi and Padiciti.

Brand Awareness

9

Total Awareness

Surprisingly, Traveloka still leads as the major sites of Total Awareness in Flight Ticket Sites.

87.8 %

Traveloka

60.6 %

Tiket.com

30.9 %

Pegipegi

28.4 %

Wego

26.9 %

Nusatrip

Nusatrip comes as the 5th Flight Ticket Sites in terms of Total Awareness

n Sample : 320

Expansive

10

Expansive is the distribution

of product or services which

easily to be founded in some

places such as Ads, Google

Adwords, etc. Commonly,

expansive is strongly

associated with advertising or

promotion.

TRAVELOKA

TIKET.COM

WEGO

PADICITI

NUSATRIP

63.4 %

13.1 %

2.5 %

0.9 %

0.9 %

has the same percentage as well as

n Sample : 320

Purchase

11

59.7%

29.1%

7.5% 6.3% 5.9%

TravelokaTiket.com Pegipegi Wego Nusatrip

Ever Purchase

41.3%

16.6%

1.9% 1.6% 1.3%

Traveloka Tiket.com Pegipegi Padiciti Wego

Last Time Purchase

Become the dominant Flight Ticket Sites as respondents purchased in last 3 months.

n Sample : 320

Future Intention

12

1

2

3

4

5

50.0 %

16.6 %

5.9 %

1.3 %

1.3 %

Remarkably,

shows up at 3rd placein terms of Future Purchase Intention of Flight Ticket Sites

n Sample : 320

Switching

13

SWITCHOR

NOT

The ratio between Loyal respondents and Switch respondents are nearly equal.

n Sample : 320

Loyal 53.1%

Switch46.9%

14

Train Ticket Sites

Popular Brand Index (PBI) Results

15

PBI could be obtained by Internet Sampling method, where we are using online panel with 1400

respondents in W&S Indonesia database (Nusaresearch). The results obtained Train Ticket Sites with PBI

concept are:

Tiket.com reach the

highest PBI for Train Ticket

Sites category with score

16.9 as its index, followed

by TiketKAI with PBI 5.5

as its index.

Rank Of Popular

Flight Ticket Sites PBI

1 Tiket.com 16.9

2 TiketKAI 5.5

3 Padiciti 1.0

4 Utiket 0.9

5 Rajatiket.co.id 0.2

6 Tiketku.com 0.1

n Sample : 320

Brand Awareness

16

Top Of Mind

Top of Mind (TOM) becomes one of some important aspects which

could be used to recognize awareness level from product or service.

20.0 % of 320 respondents recalled

as main brand of Train Ticket Sites

TiketKAI followed at the next rank with percentage of 5.9%, while Padiciti has a competitive

percentages with Utiket.

20.0%

5.9%

0.6% 0.6%

Tiket.com TiketKAI Padiciti Utiket

n Sample : 320

Brand Awareness

17

Total Awareness

Surprisingly, Tiket.com still leads as the major sites of Total Awareness in Train Ticket Sites.

60.6 %

Tiket.om

43.1 %

Tiket KAI

15.9 %

Utiket

5.6 %

Padiciti

0.3 %

Tiketku.com

Tiketku.com comes as the 5th Train Ticket Sites in terms of Total Awareness

n Sample : 320

Expansive

18

Expansive is the distribution

of product or services

which easily to be founded

in some places such as Ads,

Google Adwords, etc.

Commonly, expansive is

strongly associated with

advertising or promotion.

TIKET.COM

TIKETKAI

PADICITI

UTIKET

TIKETKU.COM

13.1 %

1.6 %

0.9 %

0.9 %

0.3 %

has the same percentage as well as

n Sample : 320

Purchase

19

Become the dominant Train Ticket Sites as respondents purchased in last 3 months.

29.1%27.5%

4.7%3.1% 2.5%

Tiket.com TiketKAI Rajatiket.co.id Utiket Padiciti

Ever Purchase

16.6%

9.4%

1.6% 0.9% 0.3%

Tiket.com TiketKAI Paditrain.com Utiket Tiketku.com

Last Time Purchase

n Sample : 320

Future Intention

20

1

2

3

4

5

16.6 %

2.5 %

1.3 %

0.3 %

0.9 %

Remarkably,

Shows up at 3rd placein terms of Future Purchase Intention of Train Ticket Sites

n Sample : 320

PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’.Online research is conducted based on Nusaresearch – our actively managed over 100,000 members panel with various segmentationsacross Indonesia.

FOR FURTHER INQUIRIES, PLEASE CONTACT:

PT. Nusaresearch» Address: 21H Grand Slipi Tower, Jl. S. Parman Kav. 22-24, Slipi, Jakarta Barat, Indonesia 11480» Office phone: (+6221) 29 022 227 Fax: (+ 6221) 29 022 365» Email: info@nusaresearch.com » Website: http://nusaresearch.com/

The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) ofthis survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website addresshttp://nusaresearch.com).