flightglobal e-newsletters: business aviationcdn.flightglobal.com/vpp/global/media centres/fg/page...

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Content Business Aviation is a broad-circulation e-newsletter emailed every two weeks to professionals in the business aviation sector. Every fortnight the group’s research arm, Flightglobal Insight, brings together the latest news highlights, analysis and opinion from across www.flightglobal.com, the world’s leading aviation media site. In addition, there is a host of key metrics, data, images, jobs, events and more. Audience Active respondents: 5,157 (Sept 2010 - YTD average) Frequency: Fortnightly (Monday) Target Readership: Business aviation operators, managers and service providers, alongside aircraft and other manufacturers. Source: Flight International readership, premium data and online services, plus web sign-ups and promotion through Flight Evening News. Special report & show editions In addition to the regular fortnightly e-newsletters, special editions are also produced during major shows and exhibitions, powered by the market- leading Flight Daily/Evening News, as well as around features from Flight’s leading Flight International and Airline Business magazines. Flightglobal e-newsletters: Business aviation Sales contact information Worldwide Teresa Cunnett +44 (20) 8652 4765 [email protected] North America Steven Kulikowski +1 630 288 8034 [email protected] Asia-Pacific Cory Mathews +65 6780 4315 [email protected] Online ad production Mark Bundle +44 (20) 8652 8158 [email protected] All advertisements are accepted subject to RBI’s standard terms & conditions. ANNUAL SCHEDULE 2011 DATE DAY SPECIALS 10-JAN MONDAY 24-JAN MONDAY 07-FEB MONDAY 21-FEB MONDAY 07-MAR MONDAY 21-MAR MONDAY 04-APR MONDAY 18-APR MONDAY 02-MAY MONDAY 16-MAY MONDAY 17-MAY TUESDAY EBACE 18-MAY WEDNESDAY EBACE 19-MAY THURSDAY EBACE 30-MAY MONDAY 13-JUN MONDAY 27-JUN MONDAY 11-JUL MONDAY 26-JUL TUESDAY EAA (OSHKOSH) 27-JUL WEDNESDAY EAA (OSHKOSH) 28-JUL THURSDAY EAA (OSHKOSH) 08-AUG MONDAY 22-AUG MONDAY 05-SEP MONDAY 19-SEP MONDAY 03-OCT MONDAY 11-OCT TUESDAY NBAA 12-OCT WEDNESDAY NBAA 13-OCT THURSDAY NBAA 17-OCT MONDAY 31-OCT MONDAY 14-NOV MONDAY 28-NOV MONDAY 12-DEC MONDAY

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Page 1: Flightglobal e-newsletters: Business aviationcdn.flightglobal.com/VPP/Global/Media Centres/FG/page images/rates 2011...GIF, animated-GIF and JPEG images are accepted but flash and

ContentBusiness Aviation is a broad-circulation e-newsletter emailed every two weeks to professionals in the business aviation sector. Every fortnight the group’s research arm, Flightglobal Insight, brings together the latest news highlights, analysis and opinion from across www.flightglobal.com, the world’s leading aviation media site. In addition, there is a host of key metrics, data, images, jobs, events and more.

AudienceActive respondents: 5,157 (Sept 2010 - YTD average)

Frequency: Fortnightly (Monday)

Target Readership: Business aviation operators, managers and service providers, alongside aircraft and other manufacturers.

Source: Flight International readership, premium data and online services, plus web sign-ups and promotion through Flight Evening News.

Special report & show editionsIn addition to the regular fortnightly e-newsletters, special editions are also produced during major shows and exhibitions, powered by the market-leading Flight Daily/Evening News, as well as around features from Flight’s leading Flight International and Airline Business magazines.

Flightglobal e-newsletters:

Business aviation

Sales contact information

WorldwideTeresa Cunnett +44 (20) 8652 4765 [email protected]

North AmericaSteven Kulikowski +1 630 288 8034 [email protected]

Asia-PacificCory Mathews +65 6780 4315 [email protected]

Online ad productionMark Bundle +44 (20) 8652 8158 [email protected]

All advertisements are accepted subject to RBI’s standard terms & conditions.

AnnuAl Schedule 2011

DATE DAy SPECIAlS

10-JAN MONDAy

24-JAN MONDAy

07-FEB MONDAy

21-FEB MONDAy

07-MAR MONDAy

21-MAR MONDAy

04-APR MONDAy

18-APR MONDAy

02-MAy MONDAy

16-MAy MONDAy

17-MAy TuESDAy EBACE

18-MAy WEDNESDAy EBACE

19-MAy ThuRSDAy EBACE

30-MAy MONDAy

13-JuN MONDAy

27-JuN MONDAy

11-Jul MONDAy

26-Jul TuESDAy EAA (OShKOSh)

27-Jul WEDNESDAy EAA (OShKOSh)

28-Jul ThuRSDAy EAA (OShKOSh)

08-Aug MONDAy

22-Aug MONDAy

05-SEP MONDAy

19-SEP MONDAy

03-OCT MONDAy

11-OCT TuESDAy NBAA

12-OCT WEDNESDAy NBAA

13-OCT ThuRSDAy NBAA

17-OCT MONDAy

31-OCT MONDAy

14-NOv MONDAy

28-NOv MONDAy

12-DEC MONDAy

Page 2: Flightglobal e-newsletters: Business aviationcdn.flightglobal.com/VPP/Global/Media Centres/FG/page images/rates 2011...GIF, animated-GIF and JPEG images are accepted but flash and

Advertising opportunitiesThere are three standard display advertising positions available on all e-newsletters: Top Banner; Skyscraper; and either Mid Banner or Mid MPU. Volume discount rates are shown below.

Solus positionsAdvertisers may take all three display positions giving solus sponsorship on one or more e-newsletters. Other promotional opportunities may also be possible subject to availability.

Information slotsEach e-newsletter includes two opportunities for advertisers to present links to their latest news, research and profiles.

Information panel: A branded response-oriented panel, providing opportunities to promote products and services. The panel includes: your corporate logo; an eight-word headline; 50 words of text; and an eight-word link to your website.

Information links: Up to three eight-word links are availabile, linking through to latest advertiser news, research etc. Solus positions may be available.

Advertising production requirementsAll advertising copy must be submitted at least five business days in advance to: [email protected].

GIF, animated-GIF and JPEG images are accepted but flash and rich media files are not. File sizes should not exceed 30Kb. All ads should be accompanied by a text equivalent (up to 200 characters) so that they can be displayed on all devices.

Copy should be sent to James Leakey Tel: +44 (20) 8652 8158 [email protected]

Advertising rAtes per insertion 2011 – euro€PEr InSErTIOn 1 2 3 4 5 10 15 20 30

1. TOP BAnnEr 590 570 550 540 520 490 470 450 440

2. SKySCrAPEr 590 570 550 540 520 490 470 450 440

3. MId BAnnEr 440 420 410 400 390 370 360 340 330

4. MId MPU 440 420 410 400 390 370 360 340 330

soLus 1,480 1,410 1,380 1,350 1,290 1,240 1,180 1,140 1,100

5. InFOrMATIOn PAnEL 590 570 550 540 520 490 470 450 440

6. InFOrMATIOn LInKS 190 190 190 190 190 190 190 190 190

AdVErTISInG dIMEnSIOn

Ad UnIT SIzE (Px)

1. TOP BAnnEr 468 x 60

2. SKySCrAPEr 120 x 600

3. MId BAnnEr 468 x 60

4. MId MPU 300 x 250

SOLUS all ad slots

5. InFOrMATIOn PAnEL

6. InFOrMATIOn LInKS

Rate card: euro€

All advertisements are accepted subject to rBI’s standard terms, visit: www.reedbusiness.co.uk/adtermsandconditions

Page 3: Flightglobal e-newsletters: Business aviationcdn.flightglobal.com/VPP/Global/Media Centres/FG/page images/rates 2011...GIF, animated-GIF and JPEG images are accepted but flash and

E-NEWSLETTER PUBLISHERS CIRCULATION STATEMENTFOR THE PERIOD ENDED: SEPTEMBER 2010The information contained in this report has been prepared from the circulation data collectedby Flightglobal, a unit of Reed Business Information Ltd, which publishes this e-newsletter.

Published by Flightglobal Insight, the research unit of Flightglobal: For further information on this and other Flightglobal Insight e-newsletters includingFlightglobal Insight examples and sign-up information please visit the e-newsletters homepage at:Reed Business InformationQuadrant House, The QuadrantSutton, Surrey SM2 5AS, UK For rate card data, publishing schedules and other media enquiries please visit:Tel: +44 20 8652 8725e-mail: [email protected]

Audience by key job function/status

Key job functions Key job statusAirline management/corporate Manager/executiveFlight operations CEO/president/chairmanSales & marketing Vice presidentAnalyst/consultant Pilot/captainEngineering/aerospace Director/executive VPFinance Aerospace engineerEducation/training MD/general managerEngineering/MRO Analyst

NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.

Circulation by key organisationsKey recipient organisationsTransport/foreign ministries AirbusCivil Aviation Authorities HoneywellFinancial institutions British AirwaysBAE Systems NetjetsEmirates Hamilton SundstrandBoeing Lufthansa Technik AGRolls Royce AVMAX GROUPEmbraer EurocontrolGE FAAPratt & Whitney Qatar Airways

NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.

e-newsletter monthly circulation data and annual averages NOTES & DEFINITIONSYear Month Recipients Opened Sign-ups Pass alongs Recipients = e-newsletters that were registered as reaching their recipient2010 April 4,920 2,209 295 24 CTOR% = click through open rate represents the percentage of opened2010 May 4,667 2,152 249 21 e-newsletters that resulted in a traceable click through to the website.2010 June 4,937 1,930 217 28 Sign-ups = new sign-ups to the e-newsletter via the flightglobal.com website2010 July 5,254 2,134 423 26 Pass alongs = e-newsletters that were registered as being shared with a colleague.2010 August 5,237 2,129 270 25 Demographic data is based on recipients who have provided full details through a2010 September 5,109 2,202 269 33 direct web sign-up or as part of an audited magazine circulation or subscriber to a

premium subscription service, who has indicated permission to receive relevant mailings. 2009 average 8,212 2,308 322 92 Changes to e-newsletter circulation2010 YTD average 5,157 2,129 340 36 From 2010 our email newsletters have been sent to active audiences only. We no longer send

them to people who have not opened or clicked on them in the last 180 days. This does not affect the number of newsletters that are opened or the number of clicks, it will simply encourage improved open and click-through rates.

NOTE: Circulation changes were introduced during 2010, see Notes & Definitions for more information.

Business Aviation e-newsletter

www.flightglobal.com/staticpages/emailnewsletters.htm

http://www.flightglobal.com/mediapack/flightglobal-enewsletters/

59%

CTOR %

52%

55%

51%

59%51%

42%55%

Business Aviation e-newsletter by organisation type

Training & education

8%

Business aviation

2%

Aviation services

4%

Other16%

Finance & professional

7%

Aerospace27%

Airline28%

Government & assocs

3%

MRO2%

Media3%

Organisation type based on analysis of 3,805 recipients for whom full demographic data was available

Flightglobal e-newsletter circulation: Business Aviation

0

500

1,000

1,500

2,000

2,500

3,000

Jan-

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Apr

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May

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Nov

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-ups

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Total clicks Opened Sign-ups

Flightglobal e-newsletter by region: Business Aviation

Africa/Middle East8%

Europe47%Asia-Pacific

19%

Latin America4% North

America22%

Regional analysis based on 4,689 recipients for whom geographic data was available