flipkart, the brand
DESCRIPTION
TRANSCRIPT
BY:Shraddha Samant 133Saloni Sawant 137
Over the years…
2007• Over 10
million books. Now at your doorstep.
2011• No
Kidding. No worries.
2012• Shoppin
g ka naya address.
How do I pay?
Are the products original?
???
What if I don’t like it or if its damaged?
Refund???
What about
replacement ??
C O N S U M E RP R O B L E M S
Positioning Strategy
• Creating Trust2007-2011
• “THE” new address of shopping
2012-2013
The Positioning Hinglish Language
+ Happening places
=KOOLNESS• Trap them young• All three generations
What has actually worked for flipkart.com?
• First Mover Advantage• Service• Supply chain; Logistics- Ekart Logistics• Focus on depth instead of width of products• Started off with books then moved to
electronics, clothing (exclusive store for women)etc.
Competitors
T H A N K Y O U