Varun Athreya (1RV09IT065)Department of IT, RVCE

Intro

Founders

Flipkart Story

Evolution of Logos

Funding

Acquisitions

Why flipkart?

Order Lifecycle

Conclusion and References

Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. They’re present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics – and still counting!

With over 11.5 million book titles, 11 different categories, more than 2 million registered users and sale of 30000 items a day, they’re one of the leading e-commerce players in the country.

Their success is largely due to their obsession with providing customers a memorable online shopping experience. Be it Cash on Delivery, a 30-day replacement policy, EMI options, free shipping -and of course the great prices that they offer. Then there's dedicated Flipkart delivery team that works round the clock to personally make sure packages reach on time. For now they're present in 27 lucky cities, but don't worry, plans are underway to spread to many others.

Sachin Bansal and Binny Bansal

Sachin Bansal CEO and Co-founder Sachin spent his early years in Chandigarh. He graduated from

IIT-Delhi with a degree in Computer Engineering. In 2006 he joined Amazon.com in India which he later left to set-up Flipkart.

As CEO, Sachin oversees all the customer facing activities of the company ranging from technology to marketing. He is also in charge of Flipkart's corporate divisions which include the finance and legal departments.

An avid gaming enthusiast, Sachin likes to spend most of his free time with his family

Binny Bansal

COO and Co-founder

Born and raised in Chandigarh, Binny went on to get a degree

in Computer Engineering from IIT Delhi. He had a brief stint at

Amazon before taking the entrepreneurial plunge with

Flipkart.

At Flipkart, Binny oversees all operational activities that come

into play from the time the customer places an order till the

time of delivery. This spans across divisions like warehousing,

logistics and customer support.

A big fan of Salman Rushdie as well as Stieg Larsson's

'Millennium' series, Binny is also passionate about soccer and

NBA. An active sportsman, he used to captain his school

basketball and soccer teams.

Flipkart,was established by Sachin Bansal and Binny Bansalboth are alumni of Indian Institute of Technology Delhi and worked for Amazon.com before quitting and founding their own company.

Initially they used word of mouth to popularise their company. Within two years through word of mouth of their services, Flipkart became one of the top 100 Indian sites and was credited for being India's largest online bookseller with over 10 million titles on offer.

Flipkart broke even in March 2010 and claims to have had at least 100% growth every quarter since its founding.

Flipkart employs over 3000 people.

Also it had experienced 2 million unit sales and 4 million unique vistors per month with sales growing at 25% per month, eyeing a $50 million run rate as reported by TechCrunch.

It’s been about a year since Flipkart started moving from being a pure bookstore to selling mobiles/DVDs etc. Since then, Flipkart went for a major brand makeover, making it look more ‘upmarket’.

There has been large newspaper ads, TVCs and a lot of web ads.

Initially funded by the Bansals themselves with 4 Lakh(INR).

Flipkart has since then raised two rounds of funding from venture capital funds Accel India (in 2009) and Tiger Global Management (up to the tune of US$10 million) (in 2010).

Private equity firms Carlyle and General Atlantic are in talks to jointly invest about $150 million to $200 million in Flipkart, according to sources.

2010: “We Read”, a social book discovery tool.Thestated goal was to give Flipkart a social recommendation platform for buyers to make informed decisions based on recommendations from people within their social network.

2011: Mime360, a digital content platform company.

2011: Acquired the rights to Chakpak’s digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings. Chakpak.com is a Bollywood news site that offers updates, news, photos and videos.

Discoverablity SEO “We Do Not Sell Used Books” tagline.

“We DO NOT sell old books or used books. All the books listed at Flipkart.com are new books.The books listed at Flipkart.com are

NOT available for free download in ebook or PDF format....”

Payment cash on delivery.,.. auto redirection to banking site...Inventory... Not like only when an order is placed

they get the product.The products are all there in the godown. When u order u get it after the specified number of days. Strictly abide by “never promise something that u don't have” rule.

Delivery.. Most similar looking envelopes are never delivered

thinking that it is a marketing package and no one would track it. They would be willing to bargain on rates but would never say anything about the service. Paying a premium may not solve the problem always.

Flipkart is seen delivering through their own delivery boys in Bangalore and at times within 12hrs from order.

Flipkart is looking to build its own courier company. The recent $20Mn funding from Tiger Global was only part of a larger sum they are known to be raising.

Flipkart has offices, warehouses and customer service centers across India. Warehouses are located in the following cities, often near airports.

Bangalore Chennai Delhi Hyderabad Mumbai Noida Pune Kolkata

Flipkart has added a prepaid Wallet feature to its

e-commerce platform that allows shoppers to

store money on the site and use it to purchase

items, without having to reach for their credit

card for each transaction, according to a

MediaNama report.

Attract users to the site Family, Friends, SEO, SEM,WoM, Brand Building

Provide selection Make it easy to Find & Discover products

Provide details to evaluate a product Description, Specifications, UGC

Price well Have to be competitive to the most obvious

options

Provide convenient payment options Online, COD

Confirm payment

Get the item Procure from Supplier (Just-in-time) (Supplier selection) Keep Inventory (Inventory Prediction, Planning)

Clean & Check for sanity Pages missing, MRP printed lesser than told to you

Pack the item Tamper proof, weather proof, breakage proof

Select courier & hand-over Courier performances vary across regions a LOT

Get tracking id & communicate to customer Follow-up for timely delivery

Take care of returns (faulty product/user changes their mind)

Minimize returns

No glamour – this is dhanda and very traditional at that.

Your competition is on SP road and ChandniChowk.Dealing with suppliers:

> Signing agreements with suppliers

> getting them to share data feeds

> getting them to fulfill your orders Dealing with Payment Gateways Setting up & operating large warehouses Dealing with Couriers People may not be as forthright & honest

Flipkart, the first billion dollar Internet company from

India(going by 2015 estimates )is by far the leading

online store in the nation.

Now that Amazon is reportedly entering India in early

2012, this news becomes even more significant,

considering that Amazon has previously, and

unsuccessfully, tried acquiring the company, with

Flipkart demanding a very high buyout price.

With online retail industry in India pegged to reach

$1.5 billion (2015), sources suggest that e-commerce is

just hotting up in India and we may soon seen many

more Internet companies achieving similar success.

Wikipedia

The Next Web

Flipkart

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