floodaid.com ux case study
DESCRIPTION
Presentation by Ben Hamley & Adrian CarsenBen & Adrian will share their experience in setting up Floodaid.com.au in a rapid response to the recent Queensland floods. In an inspiring effort the team set up their site in less than 48hours, coordinating UX volunteers across 5 continents working 24/7.TRANSCRIPT
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• Initiation • Identification of needs
and target audience• Solution and design
User, business and technical needs
• Challenges• Impact of the site
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How was the project initiated?
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Research undertaken
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Insight Solution and design
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Balance & ChallengesUser Needs
Who are the users?
How affected are they?
Cornerstones
• Simplicity
• Information
• Access
Technical Needs
Who is working on this project?
What capacity do they have?
Conerstones
• Syncronicity
• Management
• Direction
Business Needs
Flood aid is not an organisation
What are we responsibilties for?
Cornerstones
• Responsibilities
• Communication
• Consistency
‒ Is what we each do going to achieve the right result
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Bottlenecks and attention
Volunteering QldOverwhelmed by requests
Resorting to paper processingTurning to Social Media
Qld Police are suddenly everyones best friend??!?
Brisbane City CouncilFloodmaps unavilableMirrors - Lexiphanic
Call outs:
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Impact
The impact of this combined community initiative highlighted the importance of community engagement.Give them the tools to solve them problem themselves.
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Result:How it has help the target audience
• Registered more than 1,500 users, connecting more than 1,100 people for help. • We have seen the immediate demand for a community driven solution providing
micro volunteering and resources on the ground.• This was further displayed by Floodaid attracting more than 200,000 Facebook
post views and briefly trending on Twitter with more than 2,500 tweets