Florida Commuter Choice

Travel Choices Awards

Marketing Excellence Award

• The Marketing Excellence Award recognizes excellence in Florida public transportation-related marketing implemented within the past two years, including, but not limited to:– Advertising Campaigns– Electronic Media– Special Events

And the Winner is…

Bay Area Commuter Servicesfor the

“Way to Go” television commercials

– Project consisted of the writing, casting, production and airing of three 30-second television commercials.

– Target audience: Generation X and Y (age 18-35) employees.

– Total cost = $111,731, • $11,655 for production

• $100,076 for air-time

Leadership Award

• Given to honor a Florida individual who has made outstanding contributions to the public transportation industry.

And the Winner is…

• Jesus Guerra with the South Florida Vanpool Program – Developed & implemented an

aggressive $225,000 marketing campaign

• 4 billboards along I-95 and US-1• Heavy saturation of 30-second radio commercials

on 4 major stations in English & Spanish• Print advertisements in local Business journals &

newspapers• Wrapping of 4 demonstration vans• Development of an array of marketing materials

– Resulted in 2 dozen new vanpools serving an estimated 200 persons daily

Innovative Program Award

• Given to a Florida Public transportation system, commuter assistance program, transportation management organization, or other Florida entity that has designed and implemented specific public transportation-related programs that demonstrate innovate concepts or effective problem-solving techniques.

• Program should be of proven value and adaptable for use by others.

And the Winner is…

Pinellas Suncoast Transit Authority Suncoast Beach TrolleySM

for itsSuncoast Beach Trolley Extension– 2 new PSTA routes were integrated into one

trolley route to allow seamless travel on nearly all Pinellas County beaches – from Pass-A-Grill to Clearwater Beach to Downtown Clearwater

– Aggressive marketing campaign on trolley services coincided with the integration

– Eliminates time-consuming, cumbersome transfers

– Saves money by eliminating mileage of terminated route & by reducing printing costs (less schedules to print)

Florida Commuter Choice Certificate ProgramGraduating Class of

2005

Congratulations!

• Georgena Bennett South Florida Commuter Services

• Ciara Elend Bay Area Commuter Services

• Deborah Freed UNC Chapel Hill

• Cindy McGeough Bay Area Commuter Services

• Sheila Martin Bay Area Commuter Services

• Diane Poitras Florida Department of Transportation

• Natalie RushCity of Sarasota