florida georgia line
DESCRIPTION
Fandom and Audience EngagementTRANSCRIPT
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FLORIDA GEORGIA LINE
Florida Georgia Line is an American country music duo composed of Tyler
Hubbard (Monroe, Georgia) and Brian Kelley (Ormond Beach, Florida)
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Social Media Presence
• Facebook (https://www.facebook.com/floridageorgialine)• Twitter (https://twitter.com/FLAGALine)• MySpace (https://myspace.com/fgline)• Instagram (http://instagram.com/flagaline#)• YouTube (https://www.youtube.com/user/floridageorgialine)• iTunes• Bandsintown• http://floridageorgialine.com/
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Online Communities
Florida Georgia Line has very large online communities surrounding them which includes 2,609,123
people who “Like” them on Facebook, 885,000+ followers on
Twitter, 132,618 followers on Instagram, 36,487 subscribers on
YouTube, and 4,395 people that are connected to on MySpace.
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Online CommunitiesThese online communities are supported by FGL’s enormous
fan base as the band continuously interacts with them through these various
social media websites
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Debra Eckerling’s 5
Tips for Musicians1. Find Your Audience
2. Post Meaningful, Sharable Content
3. Engage Your Current Fans4. Continue the Social Push IRL,
Hand Out Swag, Put Up Flyers5. Post Consistently
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Find Your Audience
I feel that Florida Georgia Line has found their audience. As country music has recently become more
mainstream than it has ever been, FGL has embraced the change and
taken complete advantage of it. They have developed into one of the most successful new bands
over the past year
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Post Meaningful,
Sharable ContentFlorida Georgia Line posts a lot of
thanks to their fans for their awesome success, pictures of themselves on
tour, “shout outs” to other artists and congratulating them on their success’, information on upcoming events and promotions, and sneak peaks to new
song and video releases
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Engage Your Current Fans
Florida Georgia Line engages their current fans through interacting with
them on various social media websites, going on tour and playing
numerous concerts across the continent, holding meet and greets with fans, hosting on Sirius satellite
radio, and they have even just announced their own FGL Cruise!
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Continue the Social Push IRL, Hand Out Swag,
Put Up FlyersFGL keeps its fans engaged online
during live performances by getting them to tweet during performances and events. It has been extremely
effective as it helps promote themselves even while they are in
the middle of a concert or appearance.
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Post Consistently
Florida Georgia Line posts on Twitter daily, and almost once a day on Instagram. You can tell that they are the ones actually doing the posts because they
are in the majority of the pictures showing their fans what
they do during their everyday lives.
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That Is How They Roll…