florida’s cultural capital...co-op pkg price tv – 85 spots 30 spots on wpec cbs12 30 spots on...

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Florida’s Cultural Capital A co-op advertising campaign to promote culture, arts, tourism, and entertainment in Palm Beach County

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Page 1: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

Florida’s Cultural Capital

A co-op advertising campaign to promote culture, arts, tourism, and entertainment in Palm Beach County

Page 2: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

Florida’s Cultural Capital

Media costs are shared with other advertisers which makes this campaign easy, and very affordable

Deadline to sign up is September 15, 2017

Campaign launches early November and runs through April, 2018.

You can participate in this campaign by choosing one of four turn- key participation levels

Your customized message will be co-branded with Cultural Council in this

market wide campaign

Page 3: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

Cultural Council of Palm Beach County…Maltz Jupiter Theatre…Dolly Hand Cultural Arts Center…F.A.U. Lifelong Learning Society…Flagler Museum…Jupiter

Inlet Lighthouse & Museum…Society of the Four Arts…South Florida Science Center…Palm Beach Dramaworks…Boca Raton Museum of Art…MacArthur

Beach Park…Boca Raton Historical Society…Delray Center for the Arts…Duncan Theatre…Kravis Center…Gumbo Limbo Nature Center…F.A.U. Boca…Town of

Jupiter Arts Committee… Main Street at Midtown

Page 4: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

“…Highest attendance and revenue totals in our 27 year history! Best decision we made all year.”

-Mark Alexander, Duncan Theatre

Page 5: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

“…The second year had even greater impact… …great feedback from people seeing our TV commercials.” -Kami Barrett, FAU Lifelong Learning Society

Page 6: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

“The Flagler Museum had great feedback about our television ads announcing our winter exhibit and

music series concerts.”

-David Carson, Flagler Museum

Page 7: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

• Boca Raton to Vero Beach

• 35-64 yrs old on CBS12

• Younger adults 25-49 on WTVX CW

• 2 advertisers featured in each 30 sec spot

• Maximize reach & frequency

• Scripting & production included!

Page 8: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

http://youtu.be/KTX7LsvVkLg

http://youtu.be/gYK_7BU9dLU

Page 9: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

• :60 & :30 sec spots

• Top local stations

• Demographic Target to reach your audience

• 2 advertisers featured in each :60 sec spot

• Scripting and production included!

Page 10: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

*Your organization is featured along with another non-competitive arts organization in a total of 85 TV spots, and 60 RADIO spots.

*Prefer ALL TV or ALL RADIO? We can do that!

Media Value

$13,925 CO-OP PKG PRICE

TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am [Program Highlights: Local News/Dr Phil/Entertainment Tonight/Late Show/Judge Judy/Mike & Molly [and more]

RADIO – 60 SPOTS

20 spots on WRMF

20 spots on Sunny 107.9 FM

20 spots on Legends Radio

Mo-Su 6am-9pm

Page 11: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

TV – 30 SPOTS

10 spots on WPEC CBS12

10 spots on WTVX CW

10 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc]

M-S 6am-12am [Program Highlights: Local News/Entertainment Tonight/Dr Phil/Late Show/Judge Judy/Mike & Molly and More]

RADIO – 35 SPOTS

10 spots on WRMF

10 spots on Sunny 107.9 FM

15 spots on Legends Radio

Mo-Su 6am-9pm

*Your organization is featured along with another non-competitive arts organization in a total of 30 TV spots, and 35 RADIO spots.

*Prefer ALL TV or ALL RADIO? We can do that!

Media Value

$7,200 CO-OP PKG PRICE

Page 12: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

RADIO – 55 SPOTS

15 spots on WRMF

15 spots on Sunny 107.9 FM

25 spots on Legends

Mo-Su 6am-9pm

*Your organization is featured along with another non-competitive arts organization

in a total of 55 RADIO spots.

Media Value

$2,300 CO-OP PKG PRICE

Page 13: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

35 RADIO SPOTS

35 STREAMING SPOTS

Added Value:

Streaming 100% duplication on LegendsRadio.com

Eligible for One (1) ticket giveaway (5 pairs maximum)

Minimum 15x promos for ticket giveaway

Minimum 12x Legends Loves the Arts promo tags

Your Org on Cultural Calendar on Legends website

*Your organization is featured along with another non-competitive arts organization

in a total of 35 RADIO spots.

Page 14: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

I agree to purchase the advertising media package selected above. Campaign is executed by G2G Marketing Inc. Every effort will be made to pair up non-competing organizations in each advertisement, and to run the TV/Radio ads in preferred weeks, but can not be guaranteed and may need to shift schedule to alternate weeks to accommodate. Due to the nature of broadcast advertising, any finished ads, artwork, images, logos, copy or other ad materials received after published deadlines may result in a delay in, or exclusion from scheduled broadcasting of advertisements. Payment for media package is due in advance, before the campaign begins. Media plan specifications such as TV and radio stations, time periods, formats and program schedules may vary and are subject to availability by the media.

Advertiser Name & Billing Address _____________________________________________________

_____________________________________________________

________________________________

Authorized Signature ___________________________________________Date _________________

□ Level I Package – recommend to run over max 4 weeks - $6595/145 spots

□ Level II Package – recommend to run over max 2 weeks - $3495/65 spots

□ Level III Package – recommend to run over max 2 weeks - $1195/55 spots

□ Legends Package – recommend to run over max 2 weeks - $750/35 spots

Campaign runs 11/1/17 through 3/31/18. Indicate weeks that you want your TV/radio spots to run, by entering dates [ie “wk of 1/18/18 ”] in spaces provided [up to 4 wks]

Preferred week #1 ____ ____ Event/Show/Program:

Preferred week #2 ____ ____ Event/Show/Program:

Preferred week #3 ___ _____ Event/Show/Program:

Preferred week #4 ___ _____ Event/Show/Program:

COMPLETE BELOW SCAN/ EMAIL TO [email protected] Jennifer Sardone-Shiner (561)-891-7278

SELECT YOUR PACKAGE - SIGN UP DEADLINE: September 15, 2017

Page 15: Florida’s Cultural Capital...CO-OP PKG PRICE TV – 85 SPOTS 30 spots on WPEC CBS12 30 spots on WTVX CW 25 spots on digital TV Networks [Apple TV/Amazon TV/Roku, etc] M-S 6am-12am

Jennifer Sardone-Shiner 561-891-7278

[email protected] or

Greg King at G2G Marketing 561-339-0266

[email protected]