fluid analytics - bespoke consulting, design, reporting and analytics
DESCRIPTION
We produce so much data that we often don't have the time to do anything with it. This is where Fluid Analytics can help. Consulting with you to discuss the needs of your business. Developing a sustainable reporting structure that will allow you to make business critical decisions based on reliable and accessible data. Helping you maximise your business potential.TRANSCRIPT
+
+ How much data
Of every minute of everyday we create… n More than 204 million email messages
n Over 2 million Google search queries
n 48 hours of new You Tube Videos
n 684,000 pieces of content shared on Facebook
n Over 100,000 tweets
n $272,000 spent on e-commerce *datamation.com
+ Accumulating data is one thing. Doing something with it is another.
n We produce so much data, that often we don’t have time to do anything with it.
n “IBM found that one in three business leaders admit to making decisions with no data to back them up” while “one in Two have no working access to the information they need to effectively do their job”
n This is where Fluid Analytics can help. Consulting with you to discuss the needs of your business. Helping you make smart business decisions from the data available to you.
+ Fluid Analytics – What We Offer
Reporting Design and
Development
CRM* Analytics
Retail Consulting
*CRM - *Customer Relationship Management
+ Our Services
• We will work with you to construct clean, high quality data with an integrated dataset to provide you with reliable analytics
• Evaluate your needs as a business and how we can use analytics to improve both operations and profitability
• Investigate your data to highlight trends and themes. Draw conclusions from existing parameters and explore new data features
• Collate your data into usable and accessible reports saving you time and enabling you to use analytics as part of your daily operations
Reporting Design and
Development Business Analytics
Data Quality Cleansing
and Consolidation
Retail Consulting
+ Smart consulting
Unstructured Raw Data
We consolidate unstructured data to create good quality, concise data sets which can
interact with a range of influencing factors across
your business.
Smart business decisions
Based on the data provided we offer custom reporting to offer you a bespoke insight
into your business. This includes everything from financial performance,
operations and marketing.
+Customer Relationship Management
Customer Segmentation Customise and target your marketing using consumer demographics
Traffic Flow Analysis Conversion analytics based on sales, footfall and peak trading hours
RFM Modeling (Recent, Frequent, Money) Targeting the right customers to increase promotional uptake
Optimal pricing Using external factors to allow you to react quickly to market conditions
Customer Basket Analysis Micro analysis by customer or group with product relationships
+ Merchandising Solutions
Merchadise Cross Sell Using anchor products and correlations to maximize store promotions and layout
Merchandise Planning Using historical data to buy season ranges in profitable volumes
Merchandise Management Reviewing current product sales, controlling inventory and margins
Allocation Analysis of store specific needs to distribute inventory across all channels
Demand Reaction Intelligent forecasting based on current demand across channels
+ Operations Work Force Analysis Value of work force against key KPI’s
Trading Hours Analysis of profitability through sales by hour
Supply Chain Evaluating supply train structure and response to demand
Customer Service Metrics Quantifying service through customer count and conversion
Sales v Space Investigation of sales per sq. metre, profitability and prime space
+ Financial Analysis Margin Evaluation of sales and profit, to enable better inventory control and profitability
Rate of Sale Monitoring product sales rates to influence marketing and promotional activity
Real Estate Evaluation of property costs, maintenance and outgoings to control profit
Total Sales Business overview to give concise sales data against plan and historical data
Inventory Management Managing costs of supply chain and value and of product in across all channels
+Bespoke Business:Bespoke analytics
n HIGH END BUSINESS
n Focus on customer relationships, with customer driving marketing analytics.
n Customer Segmentation and RFM modeling can define groups for target marketing.
n E-COMMERCE CHANNELS
n Online retailers have extensive customer data.
n This data can be transferred across channels to drive customers in store through promotions, enabling inventory management.
n LOW COST RETAILER
n Drive value with supply chain and pricing analytics.
n Promotional effectiveness, marketing mix and work force analytics will improve profitability with minimal investment.
n HIGH STREET LOCATIONS
n Customer Service focus and work force analytics can all aid profitability in store quickly.
n Additionally these analytics can lead to increased sales and customer retention through empowered sales teams
+ Adding Value for you
Enhance Store Value 1. Store technology 2. Expense control 3.Real estate management
Deliver Core Store Value 1. Merchandising and supply chain 2. Store operations 3. Store and cross channel management
Drive Store Value 1. Multi channel marketing and management 2. Business planning and Forecasting 3. Acknowledge and enhance customer voice
+ Fluid Analytics – Adding Value n Adoption and exploitation of analytics will give you a
competitive advantage against local and national retailers.
n Allow you to deliver targeted marketing, through advertising and promotions to specific customers; motivating them to buy with specific offers.
n Have a premium pricing structure that will reflect the price that customers are willing to pay at any given moment. Increasing both your top line and improving your bottom line.
n Balance demand and inventory to enable you to make the most of every customer opportunity without sacrificing profit margins.
n Developing a sustainable reporting structure, that will allow you to make business critical decisions based on reliable and accessible data.
+
Contact Us [email protected]