flw social media - georgetown alumni · roadmap establishing your social media voice finding...
TRANSCRIPT
F A L L L E A D E R S H I P W E E K E N D
Building an Alumni Community through Social Media
Anupam Chakravarty (F’10, MA’14) Senior Manager, Interactive & Multimedia Communications Georgetown University | Office of Advancement @anupamtree
Roadmap
Establishing Your Social Media Voice
Finding Partners and Using Resources
Growing Accounts and Communities
Creating a Basic Social Strategy
Establishing A Voice
Facebook Pages
One-to-Many Gathering Feedback
Facebook Groups LinkedIn Groups
Generating Discussion Among Members
1 PER DAY
Establishing A Voice
Twitter Accounts
Listening and Responding Joining Existing Conversations
Instagram Youtube
Visual Engagement by Capturing Scenes
5+ PER DAY
Establishing A Voice
Authenticity +
Quality
Establishing A Voice
Authenticity +
Quality Identify favorite accounts
Examine their style
Experiment with syntax
Q U I C K W I N S
Finding Partners
facebook.com/GeorgetownAlumni
twitter.com/GUAlumni
j.mp/linkedinhoyas Georgetown University Alumni Group
instagram.com/GeorgetownAlumni
youtube.com/GeorgetownToday
Finding Partners
georgetown.edu/connect-with-us
Resources
Georgetown Official Photography: georgetown.photoshelter.com
Georgetown Cover Photo Gallery: georgetowncovers.tumblr.com
ResourcesA D V A N C E D
Thinking about type.
Thinking about proportions.
Thinking about quality.
Thinking about GU identity.
Resources
Design: Adobe Creative Suite, GIMP
Text Overlay: Canva, Over
Websites: Tumblr, Wordpress
Programming: CodeAcademy
Stock Photography: Unsplash
Infographic Tools: IconMonstr
A D V A N C E D
Thinking about type.
Thinking about proportions.
Thinking about quality.
Thinking about GU identity.
ResourcesPartners and
Complete your profiles with branded content
!
Follow GU Accounts
Q U I C K W I N S
Growing Your Community
Smart Hashtag Usage#Finding Network of Influencers
Strategize on Incentives
Growing Your Community
Invite your network of club/class volunteers
!
Follow & Tag Alumni Accounts
Q U I C K W I N S
Basic Content Strategy
The world meets at Georgetown.
Every day is Throwback Thursday.
Trends are our friends.
Find the quotable moment. “…”
Basic Content Strategy
Basic Content Strategy
Basic Content Strategy
The world meets at Georgetown.
Every day is Throwback Thursday.
Trends are our friends.
Find the quotable moment. “…”
Basic Content Strategy
Upcoming events for your club or class Major milestones during GU school year Holiday seasons Giving challenges and deadlines
Pre-event
During event Post event
Basic Content Strategy
Q U I C K W I N S
Like, share and comment on club/class posts
!
Begin a content calendar
Roadmap
Establishing Your Social Media Voice
Finding Partners and Using Resources
Growing Accounts and Communities
Creating a Basic Social Strategy
Invite your network of club/class volunteers
!
Follow/Tag Alumni
Q U I C K W I N S
Identify favorite accounts Examine their style
Experiment with syntax
Complete your profiles with branded content
!
Follow GU Accounts
Q U I C K W I N S
Q U I C K W I N S
Q U I C K W I N S
Like, share and comment on club/class posts
!
Begin a content calendar
F A L L L E A D E R S H I P W E E K E N D
Questions?
Anupam Chakravarty Senior Manager, Interactive & Multimedia Communications Georgetown University | Office of Advancement @anupamtree