Flyers!

Not the Philadelphia Flyers!

FLYERS!!!

For advertising!DUHH!! =D

Hmmmm, …So what are they?

What they are, …

•A flyer (also spelled flier) are also called:▫Circular▫Handbill▫leaflet

•A single page leaflet advertising a nightclub, event, service, or other activity.

•Flyers are typically used by individuals or businesses to promote their products or services

•In Miami they’re not an uncommon sight to see them because of their avid nightlife

Examples of Sizes

•A4 (roughly letterhead size)•A5 (roughly half letterhead size)•DL (compslip size)•A6 (postcard size)•CC (credit card size)

“Metric Sizes”

Cost effective

•Flyers are inexpensive to produce and are regarded as a very effective form of direct marketing

Flyer Examples

Starting out, …

•Write down the important points you want to communicate in your flier. A good place to start is the 5 Ws: ▫Who?▫What?▫When?▫Where?▫Why?

•Put the name of your event or business at the top of the flier, followed by the important points you listed earlier.

•Experiment with different fonts and sizes for the name, but stick to fonts that are easy to read (such as Arial, Helvetica or Times New Roman) for the other information

• Add in relevant graphics or artwork to punch up your flier.

• Using lots of pictures can distract the reader from the information about your business or event.

• Try using one large graphic on the side of your flier instead.